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Andrew Perlman's presentation at eComm 2008

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eComm2008

Vringo allows users to share video ringtones and other personal content between mobile devices. It aims to bring the rich media experience of the social web to mobile by allowing users to take any content and make it their video ringtone. Users can invite friends directly from contacts to view and share new content. However, the mobile experience is currently limited compared to the web due to constraints of mobile devices and networks. Vringo plans to circumvent these issues and leverage partnerships with handset makers and social networks like Facebook to create a more vibrant sharing experience on mobile. The business model will likely be advertisement-funded given challenges with charging consumers directly on mobile.

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How Social Networking Migrates to Mobile All rights reserved. Copyright © 2006 Vringo Inc. This file may not be redistributed without prior written permission Andrew Perlman SVP Content and Community
What is Vringo? ,[object Object],[object Object]
Vringo is Viral ,[object Object],- Client >> Client
See Buddy Vringos View and Send new Vringos to each other. Client >> Client
Vringo lets you take your web identity and content with you
What is today’s mobile social networking experience?
Mobile experiences limited by mobile ecosystem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Nielson “46 Million Mobile Data Users Used Mobile Search Functions in Q3 2007, According to Nielsen” 1/16/08
What is a Personal Content Experience on Web vs. Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content on the web Content on the mobile
What is this about? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personalization in the real world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rich Personalization environment in Web 2.0 ,[object Object],[object Object],[object Object]
Pimping your phone is not the same as pimpin’ yourself…? ,[object Object],[object Object]
Ringtone Mania—personalization goldmine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do we make the mobile experience as rich as the web? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vringo Goes Facebook
What’s the Business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Conclusion ,[object Object],[object Object]
An eComm 2008 presentation – http://eCommMedia.com for more

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Andrew Perlman's presentation at eComm 2008

  • 1. How Social Networking Migrates to Mobile All rights reserved. Copyright © 2006 Vringo Inc. This file may not be redistributed without prior written permission Andrew Perlman SVP Content and Community
  • 2.
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  • 4. See Buddy Vringos View and Send new Vringos to each other. Client >> Client
  • 5. Vringo lets you take your web identity and content with you
  • 6. What is today’s mobile social networking experience?
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  • 18. An eComm 2008 presentation – http://eCommMedia.com for more