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Rocky Nevin's presentation at eComm 2008

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The document discusses four models of interaction between humans and machines: 1) Following pre-defined decision trees, 2) Search queries based on keyword intersections, 3) Neural networks using pattern recognition, and 4) "Neural-like" processing that treats data and functions as fused and stateful. It argues that today's methods like relational databases are brittle for natural language queries and that a neural-like approach may enable more flexible and precise answers by representing data and inputs in a neural-like way. The document also contains examples of Java code for integrating data and functions across different applications and systems.

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[object Object],[object Object],[object Object],[object Object],[object Object]
Before we communicate with a person we must communicate with the Machine ... improve!
Why do we have to do the work? ,[object Object],[object Object],[object Object]
Why do we have to do the work? ,[object Object],[object Object],[object Object],Speed, size Coding Evolution (“Intelligence”)‏ Procedural Neural-like Human Speed, size Coding
[object Object],[object Object]
“ I know what I want, why can’t I just ask for it?”
Today’s Look: Clutter ,[object Object],[object Object]
Today’s Look: Hieroglyphs ,[object Object],[object Object]
Today’s Look: Hieroglyphs ,[object Object],[object Object]
1) Follow Trees: pre-defined pull-downs (most app’s)‏ 2) Intersection of sets: e.g. search engines 3) Neural Networks: optimization, processing layers 4) ‘Neural-like’ processing: DataSea Four models of interaction
Four models of interaction: Trees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four models of interaction: Intersections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Four models of interaction: N-Nets Input Calculations (hidden-layer)‏ Output
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Four models of interaction: ‘Neural-like’
Today’s methods: Why so brittle? Relational Databases: - fast, but not highly connected Inferencing is hard! “ what is the beast’ s name ?” Table: Names Thing Name robot Gort cat Tally planet Earth ... ...
Table: Aliases Word Alias dog animal dog canine cat animal cat feline animal beast ... ... Today’s methods: Query Expansion What is the beast’s (?cat’s?) name? Relational Databases: - fast, but not highly connected Inferencing is hard! “ what is the beast’ s name ?” Table: Names Thing Name robot Gort cat Tally planet Earth ... ...
Today’s methods: Query Expansion What is the beast’s (?cat’s?) name? Relational Databases: - fast, but not highly connected Inferencing is hard! “ what is the beast’ s name ?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Table: Aliases Word Alias dog animal dog canine cat animal cat feline animal beast ... ... Table: Names Thing Name robot Gort cat Tally planet Earth ... ...
“ I know what I want, why can’t I just ask for it?”
DataSea’s Query Expansion: automatic “ what is the beast’s name?” Tally, is Name Associative Memory ... Single Network
Today’s methods: Query Expansion What is the beast’s (cat’s?) name? Need to automatically: 1) Look further than one link 2) Treat 3 inferences in the same way as 1 3) Avoid ‘query-explosion’
Object Reusability, Data integration ... just connect them up! Fitting together ? Aaaaaimport java.io.*; import java.util.*; import java.io.*; import java.net.*; import Utils.Login; import Utils.Utils; import net.sf.asterisk.manager.*; import net.sf.asterisk.manager.event.*; import net.sf.asterisk.manager.action.*; import net.sf.asterisk.manager.impl.*; import net.sf.asterisk.manager.response.*; import net.sf.asterisk.fastagi.command.SetPriorityCommand; import net.sf.asterisk.fastagi.command.StreamFileCommand; public class MGR_Reminder { static int DELAY_SLEEP_SECS = 3; // Writing from server to ast2 goes about 40kB/sec, but to kvm ast is 500kB/sec // It's about 1MB per minute public static void main(String[] argv) { } static public void writeFileToAsterisk(String filebase, String msg_str) { try { String command=utils.DS_ROOT+&quot;/Eclipse/Scripts/ds.genAudToAst.sh &quot;+user_name+&quot; &quot;+playback_str+ &quot; &quot; + filebase+&quot; &quot;+msg_str; rt.exec(command); } catch (java.io.IOException e) { System.err.println(&quot;Runtime IOException: &quot; + e.toString()); } } private DefaultManagerConnection getDefaultManagerConnection()‏ { DefaultManagerConnection dmc; dmc = new DefaultManagerConnection(); dmc.setUsername(&quot;admin&quot;); dmc.setPassword(&quot;rocky&quot;); dmc.setHostname(Utils.ASTERISK_MANAGER); dmc.setHostname(&quot;ast&quot;); // TODO !! Fix this!!!!!!!! if (dmc==null) { System.out.println(&quot;DefaultManagerConnection: FATAL ERROR null dmc&quot;); } return dmc; } public void placeCall(String filebase, String str_number, String forwarding_number, String maxsecs1, String maxsecs2, String user_name) { try { this.loginAndOriginateCall(filebase, str_number, forwarding_number, maxsecs1, maxsecs2, user_name); } catch (Exception e) { System.out.println(&quot;ERROR IN MGR_Reminder main RUNNING OF mgr.testLogin&quot;); e.printStackTrace(); } import java.sql.Connection; import java.sql.ResultSet; import java.sql.ResultSetMetaData; import java.sql.SQLException; import java.sql.Statement; import java.sql.DriverManager; public class calcRate { static public Connection mysql_connection=null; public calcRate() { } public Connection testConnection(String host, String db, String user, String pass) { String diag_str=&quot;&quot;; try { Class.forName(&quot;com.mysql.jdbc.Driver&quot;).newInstance(); } catch (Exception ex) { System.err.println(&quot;ERROR in newInstance of Login Class.forName(com.mysql.jdbc.Driver.newInstance():&quot;+ex); return((Connection) null); // Bail out } Connection conn; try { conn = DriverManager.getConnection(&quot;jdbc:mysql://&quot;+host+&quot;/&quot;+ db +&quot;?user=&quot;+user+&quot;&password=&quot;+pass); } catch (SQLException ex) { diag_str +=&quot;ERROR testConnection SQLException: &quot; + ex.getMessage()+&quot;&quot;; System.err.println(diag_str); return((Connection)null); // Bail out } if (conn == null)‏ return(conn); // OK } public double sqlCalcRate(String phone_number) { Statement stmt; int row_counter=0; int max_rows=100; String prefix=&quot;&quot;; String rate=&quot;&quot;; String destname=&quot;&quot;; if (phone_number==null)‏ return(-1); if (phone_number.length()<3)‏ return(-1); if (0==phone_number.indexOf(&quot;1&quot;)) // This is a US/Canada number return(DEFAULT_PHONE_COST_US_CANADA); else if (0==phone_number.indexOf(&quot;011&quot;))‏ phone_number = phone_number.substring(3); // Trim off the 01 and use the rest else // We don't have an international code, so assume it's to the US/Canada return(DEFAULT_PHONE_COST_US_CANADA); Connection conn = mysql_connection; if (conn==null) { System.err.println(&quot;sqlCalcRate has null connections&quot;); return(-2); } String query_str = &quot;select Prefix, Rate, Rate from asteriskcdrdb.rates where Prefix like &quot; +&quot;'&quot;+phone_number.substring(0, 2)+&quot;%'&quot; +&quot; order by char_length(Prefix) desc&quot;; System.err.println(&quot;Login.sqlCalcRate: &quot; +&quot; phone_number = &quot;+phone_number+&quot;&quot; } ...
Object Reusability, Data integration ... just connect them up! Fitting together ? rather complex Aaaaaimport java.io.*; import java.util.*; import java.io.*; import java.net.*; import Utils.Login; import Utils.Utils; import net.sf.asterisk.manager.*; import net.sf.asterisk.manager.event.*; import net.sf.asterisk.manager.action.*; import net.sf.asterisk.manager.impl.*; import net.sf.asterisk.manager.response.*; import net.sf.asterisk.fastagi.command.SetPriorityCommand; import net.sf.asterisk.fastagi.command.StreamFileCommand; public class MGR_Reminder { static int DELAY_SLEEP_SECS = 3; // Writing from server to ast2 goes about 40kB/sec, but to kvm ast is 500kB/sec // It's about 1MB per minute public static void main(String[] argv) { } static public void writeFileToAsterisk(String filebase, String msg_str) { try { String command=utils.DS_ROOT+&quot;/Eclipse/Scripts/ds.genAudToAst.sh &quot;+user_name+&quot; &quot;+playback_str+ &quot; &quot; + filebase+&quot; &quot;+msg_str; rt.exec(command); } catch (java.io.IOException e) { System.err.println(&quot;Runtime IOException: &quot; + e.toString()); } } private DefaultManagerConnection getDefaultManagerConnection()‏ { DefaultManagerConnection dmc; dmc = new DefaultManagerConnection(); dmc.setUsername(&quot;admin&quot;); dmc.setPassword(&quot;rocky&quot;); dmc.setHostname(Utils.ASTERISK_MANAGER); dmc.setHostname(&quot;ast&quot;); // TODO !! Fix this!!!!!!!! if (dmc==null) { System.out.println(&quot;DefaultManagerConnection: FATAL ERROR null dmc&quot;); } return dmc; } public void placeCall(String filebase, String str_number, String forwarding_number, String maxsecs1, String maxsecs2, String user_name) { try { this.loginAndOriginateCall(filebase, str_number, forwarding_number, maxsecs1, maxsecs2, user_name); } catch (Exception e) { System.out.println(&quot;ERROR IN MGR_Reminder main RUNNING OF mgr.testLogin&quot;); e.printStackTrace(); } import java.sql.Connection; import java.sql.ResultSet; import java.sql.ResultSetMetaData; import java.sql.SQLException; import java.sql.Statement; import java.sql.DriverManager; public class calcRate { static public Connection mysql_connection=null; public calcRate() { } public Connection testConnection(String host, String db, String user, String pass) { String diag_str=&quot;&quot;; try { Class.forName(&quot;com.mysql.jdbc.Driver&quot;).newInstance(); } catch (Exception ex) { System.err.println(&quot;ERROR in newInstance of Login Class.forName(com.mysql.jdbc.Driver.newInstance():&quot;+ex); return((Connection) null); // Bail out } Connection conn; try { conn = DriverManager.getConnection(&quot;jdbc:mysql://&quot;+host+&quot;/&quot;+ db +&quot;?user=&quot;+user+&quot;&password=&quot;+pass); } catch (SQLException ex) { diag_str +=&quot;ERROR testConnection SQLException: &quot; + ex.getMessage()+&quot;&quot;; System.err.println(diag_str); return((Connection)null); // Bail out } if (conn == null)‏ return(conn); // OK } public double sqlCalcRate(String phone_number) { Statement stmt; int row_counter=0; int max_rows=100; String prefix=&quot;&quot;; String rate=&quot;&quot;; String destname=&quot;&quot;; if (phone_number==null)‏ return(-1); if (phone_number.length()<3)‏ return(-1); if (0==phone_number.indexOf(&quot;1&quot;)) // This is a US/Canada number return(DEFAULT_PHONE_COST_US_CANADA); else if (0==phone_number.indexOf(&quot;011&quot;))‏ phone_number = phone_number.substring(3); // Trim off the 01 and use the rest else // We don't have an international code, so assume it's to the US/Canada return(DEFAULT_PHONE_COST_US_CANADA); Connection conn = mysql_connection; if (conn==null) { System.err.println(&quot;sqlCalcRate has null connections&quot;); return(-2); } String query_str = &quot;select Prefix, Rate, Rate from asteriskcdrdb.rates where Prefix like &quot; +&quot;'&quot;+phone_number.substring(0, 2)+&quot;%'&quot; +&quot; order by char_length(Prefix) desc&quot;; System.err.println(&quot;Login.sqlCalcRate: &quot; +&quot; phone_number = &quot;+phone_number+&quot;&quot; } ...
Object Reusability, Data integration ... & Brain Transplants: just connect them up! Fitting together ? rather complex Aaaaaimport java.io.*; import java.util.*; import java.io.*; import java.net.*; import Utils.Login; import Utils.Utils; import net.sf.asterisk.manager.*; import net.sf.asterisk.manager.event.*; import net.sf.asterisk.manager.action.*; import net.sf.asterisk.manager.impl.*; import net.sf.asterisk.manager.response.*; import net.sf.asterisk.fastagi.command.SetPriorityCommand; import net.sf.asterisk.fastagi.command.StreamFileCommand; public class MGR_Reminder { static int DELAY_SLEEP_SECS = 3; // Writing from server to ast2 goes about 40kB/sec, but to kvm ast is 500kB/sec // It's about 1MB per minute public static void main(String[] argv) { } static public void writeFileToAsterisk(String filebase, String msg_str) { try { String command=utils.DS_ROOT+&quot;/Eclipse/Scripts/ds.genAudToAst.sh &quot;+user_name+&quot; &quot;+playback_str+ &quot; &quot; + filebase+&quot; &quot;+msg_str; rt.exec(command); } catch (java.io.IOException e) { System.err.println(&quot;Runtime IOException: &quot; + e.toString()); } } private DefaultManagerConnection getDefaultManagerConnection()‏ { DefaultManagerConnection dmc; dmc = new DefaultManagerConnection(); dmc.setUsername(&quot;admin&quot;); dmc.setPassword(&quot;rocky&quot;); dmc.setHostname(Utils.ASTERISK_MANAGER); dmc.setHostname(&quot;ast&quot;); // TODO !! Fix this!!!!!!!! if (dmc==null) { System.out.println(&quot;DefaultManagerConnection: FATAL ERROR null dmc&quot;); } return dmc; } public void placeCall(String filebase, String str_number, String forwarding_number, String maxsecs1, String maxsecs2, String user_name) { try { this.loginAndOriginateCall(filebase, str_number, forwarding_number, maxsecs1, maxsecs2, user_name); } catch (Exception e) { System.out.println(&quot;ERROR IN MGR_Reminder main RUNNING OF mgr.testLogin&quot;); e.printStackTrace(); } import java.sql.Connection; import java.sql.ResultSet; import java.sql.ResultSetMetaData; import java.sql.SQLException; import java.sql.Statement; import java.sql.DriverManager; public class calcRate { static public Connection mysql_connection=null; public calcRate() { } public Connection testConnection(String host, String db, String user, String pass) { String diag_str=&quot;&quot;; try { Class.forName(&quot;com.mysql.jdbc.Driver&quot;).newInstance(); } catch (Exception ex) { System.err.println(&quot;ERROR in newInstance of Login Class.forName(com.mysql.jdbc.Driver.newInstance():&quot;+ex); return((Connection) null); // Bail out } Connection conn; try { conn = DriverManager.getConnection(&quot;jdbc:mysql://&quot;+host+&quot;/&quot;+ db +&quot;?user=&quot;+user+&quot;&password=&quot;+pass); } catch (SQLException ex) { diag_str +=&quot;ERROR testConnection SQLException: &quot; + ex.getMessage()+&quot;&quot;; System.err.println(diag_str); return((Connection)null); // Bail out } if (conn == null)‏ return(conn); // OK } public double sqlCalcRate(String phone_number) { Statement stmt; int row_counter=0; int max_rows=100; String prefix=&quot;&quot;; String rate=&quot;&quot;; String destname=&quot;&quot;; if (phone_number==null)‏ return(-1); if (phone_number.length()<3)‏ return(-1); if (0==phone_number.indexOf(&quot;1&quot;)) // This is a US/Canada number return(DEFAULT_PHONE_COST_US_CANADA); else if (0==phone_number.indexOf(&quot;011&quot;))‏ phone_number = phone_number.substring(3); // Trim off the 01 and use the rest else // We don't have an international code, so assume it's to the US/Canada return(DEFAULT_PHONE_COST_US_CANADA); Connection conn = mysql_connection; if (conn==null) { System.err.println(&quot;sqlCalcRate has null connections&quot;); return(-2); } String query_str = &quot;select Prefix, Rate, Rate from asteriskcdrdb.rates where Prefix like &quot; +&quot;'&quot;+phone_number.substring(0, 2)+&quot;%'&quot; +&quot; order by char_length(Prefix) desc&quot;; System.err.println(&quot;Login.sqlCalcRate: &quot; +&quot; phone_number = &quot;+phone_number+&quot;&quot; } ...
Immune system, Protein ‘lock and key’ model Biology Fitting together ? rather complex
Self-organizing => don’t need to know details Immune system, Protein ‘lock and key’ model Biology Fitting together ? complex … But biological systems are self organizing
Self-organizing: The Solution? Self-organizing data New Input Self- connecting Self-organizing => don’t need to know details
Self-organizing: The Solution? Are Operations different from Data?
Self-organizing: The Solution? Are Operations different from Data? Data & Operations merge
Self-organizing: The Solution? Self-organizing data and operations New Input Self- connecting Self-organizing => don’t need to know details
Self-organizing: The Solution? New Input Self- connecting Operation, Action Self-organizing => don’t need to know details Self-organizing data and functions
DataSea Network
Input Processing ... DataSea Network
Input Output Answers pulled from network DataSea Network
Input Output Fusion ... - Entire network accessible you can get there from here - Immediate influence from new info - Inferencing DataSea Network
Input Output DataSea Network Reduces ... - difficult UI navigation - multiple, precise steps & decisions - False negatives (null intersection)‏
Multi-Source, Multi-modal : Inputs Voice Applications SQL-RDBMS XML/HTML MS Office: Excel/ Word/Outlook Computer PDA Voice & Text Notes Thesaurus Corporate Repositories Google: web and Desktop VoIP Outputs DataSea Assimilation
Tricky Parts Solved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrating with the Real World Upload Files AddressBook, SpreadSheets, Text, HTML Crawl Relational DataBase Customize GUI for application specific needs
Home Companion (prototype) ‘ where is Lt. Sulu? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Point of View ... Data Modules Load Another User's Data, run a query:  see the world from their Point of View
Application ... Product 1: Salesforce.com plugin (beta) Gives: - Single-Step - Query expansion - Actions
1) Search, Chicago –> fails ... null answer 2) Click Advanced Search, 3) Select Find All, 4) Type: Chicago ,[object Object]
SF: DataSea; one step, richer response Finding accounts and contacts in Chicago 1) “show Chicago”
1) Search, 2) Detail Page, 3) contacts-DetailPage, 4) place call: dial, wait, speak Time: 2+ minutes ,[object Object]
1) “show Grand Hotels” 2) “call Tim Barr and say Hi Tim, I’ll be there at noon, sorry for delay.” Time: 0.5 mins ,[object Object]
Broad Applicability Applications: - Salesforce.com (beta)‏ - Personal Assistant ‏ - Corporate DB/Knowledge-base - Corporate web portal - Identity Sharing - Home Voice companion (prototyped)‏ - Business Portal (design) - Intelligence community DataSea Assimilation
Broad Applicability Applications: - Salesforce.com (beta)‏ - Personal Assistant ‏ - Corporate DB/Knowledge-base - Corporate web portal - Identity Sharing - Home Voice companion (prototyped)‏ - Business Portal (design) - Intelligence community DataSea Assimilation
Broad Applicability Applications: - Salesforce.com (beta)‏ - Personal Assistant ‏ - Corporate DB/Knowledge-base - Corporate web portal - Identity Sharing - Home Voice companion (prototyped)‏ - Business Portal (design) - Intelligence community DataSea Assimilation
Evolution of Search and Actions Traditional systems Evolution (“Intelligence”)‏ Procedural Neural-like Human DataSea
Trans-Application Fusion CRM data Corp’ DB App’ data DataSea Assimilates, ‘connects the dots’ In-house App CRM App DB App
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us CEO: Rocky Nevin [email_address] CFO: Linda Webster [email_address] SalesForce DataSea Plugin Pending SFDC Appexchange certification DataSea, Inc. www.DataSea.com
An eComm 2008 presentation – http://eCommMedia.com for more

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Rocky Nevin's presentation at eComm 2008

  • 1.
  • 2. Before we communicate with a person we must communicate with the Machine ... improve!
  • 3.
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  • 6. “ I know what I want, why can’t I just ask for it?”
  • 7.
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  • 9.
  • 10. 1) Follow Trees: pre-defined pull-downs (most app’s)‏ 2) Intersection of sets: e.g. search engines 3) Neural Networks: optimization, processing layers 4) ‘Neural-like’ processing: DataSea Four models of interaction
  • 11.
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  • 15. Today’s methods: Why so brittle? Relational Databases: - fast, but not highly connected Inferencing is hard! “ what is the beast’ s name ?” Table: Names Thing Name robot Gort cat Tally planet Earth ... ...
  • 16. Table: Aliases Word Alias dog animal dog canine cat animal cat feline animal beast ... ... Today’s methods: Query Expansion What is the beast’s (?cat’s?) name? Relational Databases: - fast, but not highly connected Inferencing is hard! “ what is the beast’ s name ?” Table: Names Thing Name robot Gort cat Tally planet Earth ... ...
  • 17.
  • 18. “ I know what I want, why can’t I just ask for it?”
  • 19. DataSea’s Query Expansion: automatic “ what is the beast’s name?” Tally, is Name Associative Memory ... Single Network
  • 20. Today’s methods: Query Expansion What is the beast’s (cat’s?) name? Need to automatically: 1) Look further than one link 2) Treat 3 inferences in the same way as 1 3) Avoid ‘query-explosion’
  • 21. Object Reusability, Data integration ... just connect them up! Fitting together ? Aaaaaimport java.io.*; import java.util.*; import java.io.*; import java.net.*; import Utils.Login; import Utils.Utils; import net.sf.asterisk.manager.*; import net.sf.asterisk.manager.event.*; import net.sf.asterisk.manager.action.*; import net.sf.asterisk.manager.impl.*; import net.sf.asterisk.manager.response.*; import net.sf.asterisk.fastagi.command.SetPriorityCommand; import net.sf.asterisk.fastagi.command.StreamFileCommand; public class MGR_Reminder { static int DELAY_SLEEP_SECS = 3; // Writing from server to ast2 goes about 40kB/sec, but to kvm ast is 500kB/sec // It's about 1MB per minute public static void main(String[] argv) { } static public void writeFileToAsterisk(String filebase, String msg_str) { try { String command=utils.DS_ROOT+&quot;/Eclipse/Scripts/ds.genAudToAst.sh &quot;+user_name+&quot; &quot;+playback_str+ &quot; &quot; + filebase+&quot; &quot;+msg_str; rt.exec(command); } catch (java.io.IOException e) { System.err.println(&quot;Runtime IOException: &quot; + e.toString()); } } private DefaultManagerConnection getDefaultManagerConnection()‏ { DefaultManagerConnection dmc; dmc = new DefaultManagerConnection(); dmc.setUsername(&quot;admin&quot;); dmc.setPassword(&quot;rocky&quot;); dmc.setHostname(Utils.ASTERISK_MANAGER); dmc.setHostname(&quot;ast&quot;); // TODO !! Fix this!!!!!!!! if (dmc==null) { System.out.println(&quot;DefaultManagerConnection: FATAL ERROR null dmc&quot;); } return dmc; } public void placeCall(String filebase, String str_number, String forwarding_number, String maxsecs1, String maxsecs2, String user_name) { try { this.loginAndOriginateCall(filebase, str_number, forwarding_number, maxsecs1, maxsecs2, user_name); } catch (Exception e) { System.out.println(&quot;ERROR IN MGR_Reminder main RUNNING OF mgr.testLogin&quot;); e.printStackTrace(); } import java.sql.Connection; import java.sql.ResultSet; import java.sql.ResultSetMetaData; import java.sql.SQLException; import java.sql.Statement; import java.sql.DriverManager; public class calcRate { static public Connection mysql_connection=null; public calcRate() { } public Connection testConnection(String host, String db, String user, String pass) { String diag_str=&quot;&quot;; try { Class.forName(&quot;com.mysql.jdbc.Driver&quot;).newInstance(); } catch (Exception ex) { System.err.println(&quot;ERROR in newInstance of Login Class.forName(com.mysql.jdbc.Driver.newInstance():&quot;+ex); return((Connection) null); // Bail out } Connection conn; try { conn = DriverManager.getConnection(&quot;jdbc:mysql://&quot;+host+&quot;/&quot;+ db +&quot;?user=&quot;+user+&quot;&password=&quot;+pass); } catch (SQLException ex) { diag_str +=&quot;ERROR testConnection SQLException: &quot; + ex.getMessage()+&quot;&quot;; System.err.println(diag_str); return((Connection)null); // Bail out } if (conn == null)‏ return(conn); // OK } public double sqlCalcRate(String phone_number) { Statement stmt; int row_counter=0; int max_rows=100; String prefix=&quot;&quot;; String rate=&quot;&quot;; String destname=&quot;&quot;; if (phone_number==null)‏ return(-1); if (phone_number.length()<3)‏ return(-1); if (0==phone_number.indexOf(&quot;1&quot;)) // This is a US/Canada number return(DEFAULT_PHONE_COST_US_CANADA); else if (0==phone_number.indexOf(&quot;011&quot;))‏ phone_number = phone_number.substring(3); // Trim off the 01 and use the rest else // We don't have an international code, so assume it's to the US/Canada return(DEFAULT_PHONE_COST_US_CANADA); Connection conn = mysql_connection; if (conn==null) { System.err.println(&quot;sqlCalcRate has null connections&quot;); return(-2); } String query_str = &quot;select Prefix, Rate, Rate from asteriskcdrdb.rates where Prefix like &quot; +&quot;'&quot;+phone_number.substring(0, 2)+&quot;%'&quot; +&quot; order by char_length(Prefix) desc&quot;; System.err.println(&quot;Login.sqlCalcRate: &quot; +&quot; phone_number = &quot;+phone_number+&quot;&quot; } ...
  • 22. Object Reusability, Data integration ... just connect them up! Fitting together ? rather complex Aaaaaimport java.io.*; import java.util.*; import java.io.*; import java.net.*; import Utils.Login; import Utils.Utils; import net.sf.asterisk.manager.*; import net.sf.asterisk.manager.event.*; import net.sf.asterisk.manager.action.*; import net.sf.asterisk.manager.impl.*; import net.sf.asterisk.manager.response.*; import net.sf.asterisk.fastagi.command.SetPriorityCommand; import net.sf.asterisk.fastagi.command.StreamFileCommand; public class MGR_Reminder { static int DELAY_SLEEP_SECS = 3; // Writing from server to ast2 goes about 40kB/sec, but to kvm ast is 500kB/sec // It's about 1MB per minute public static void main(String[] argv) { } static public void writeFileToAsterisk(String filebase, String msg_str) { try { String command=utils.DS_ROOT+&quot;/Eclipse/Scripts/ds.genAudToAst.sh &quot;+user_name+&quot; &quot;+playback_str+ &quot; &quot; + filebase+&quot; &quot;+msg_str; rt.exec(command); } catch (java.io.IOException e) { System.err.println(&quot;Runtime IOException: &quot; + e.toString()); } } private DefaultManagerConnection getDefaultManagerConnection()‏ { DefaultManagerConnection dmc; dmc = new DefaultManagerConnection(); dmc.setUsername(&quot;admin&quot;); dmc.setPassword(&quot;rocky&quot;); dmc.setHostname(Utils.ASTERISK_MANAGER); dmc.setHostname(&quot;ast&quot;); // TODO !! Fix this!!!!!!!! if (dmc==null) { System.out.println(&quot;DefaultManagerConnection: FATAL ERROR null dmc&quot;); } return dmc; } public void placeCall(String filebase, String str_number, String forwarding_number, String maxsecs1, String maxsecs2, String user_name) { try { this.loginAndOriginateCall(filebase, str_number, forwarding_number, maxsecs1, maxsecs2, user_name); } catch (Exception e) { System.out.println(&quot;ERROR IN MGR_Reminder main RUNNING OF mgr.testLogin&quot;); e.printStackTrace(); } import java.sql.Connection; import java.sql.ResultSet; import java.sql.ResultSetMetaData; import java.sql.SQLException; import java.sql.Statement; import java.sql.DriverManager; public class calcRate { static public Connection mysql_connection=null; public calcRate() { } public Connection testConnection(String host, String db, String user, String pass) { String diag_str=&quot;&quot;; try { Class.forName(&quot;com.mysql.jdbc.Driver&quot;).newInstance(); } catch (Exception ex) { System.err.println(&quot;ERROR in newInstance of Login Class.forName(com.mysql.jdbc.Driver.newInstance():&quot;+ex); return((Connection) null); // Bail out } Connection conn; try { conn = DriverManager.getConnection(&quot;jdbc:mysql://&quot;+host+&quot;/&quot;+ db +&quot;?user=&quot;+user+&quot;&password=&quot;+pass); } catch (SQLException ex) { diag_str +=&quot;ERROR testConnection SQLException: &quot; + ex.getMessage()+&quot;&quot;; System.err.println(diag_str); return((Connection)null); // Bail out } if (conn == null)‏ return(conn); // OK } public double sqlCalcRate(String phone_number) { Statement stmt; int row_counter=0; int max_rows=100; String prefix=&quot;&quot;; String rate=&quot;&quot;; String destname=&quot;&quot;; if (phone_number==null)‏ return(-1); if (phone_number.length()<3)‏ return(-1); if (0==phone_number.indexOf(&quot;1&quot;)) // This is a US/Canada number return(DEFAULT_PHONE_COST_US_CANADA); else if (0==phone_number.indexOf(&quot;011&quot;))‏ phone_number = phone_number.substring(3); // Trim off the 01 and use the rest else // We don't have an international code, so assume it's to the US/Canada return(DEFAULT_PHONE_COST_US_CANADA); Connection conn = mysql_connection; if (conn==null) { System.err.println(&quot;sqlCalcRate has null connections&quot;); return(-2); } String query_str = &quot;select Prefix, Rate, Rate from asteriskcdrdb.rates where Prefix like &quot; +&quot;'&quot;+phone_number.substring(0, 2)+&quot;%'&quot; +&quot; order by char_length(Prefix) desc&quot;; System.err.println(&quot;Login.sqlCalcRate: &quot; +&quot; phone_number = &quot;+phone_number+&quot;&quot; } ...
  • 23. Object Reusability, Data integration ... & Brain Transplants: just connect them up! Fitting together ? rather complex Aaaaaimport java.io.*; import java.util.*; import java.io.*; import java.net.*; import Utils.Login; import Utils.Utils; import net.sf.asterisk.manager.*; import net.sf.asterisk.manager.event.*; import net.sf.asterisk.manager.action.*; import net.sf.asterisk.manager.impl.*; import net.sf.asterisk.manager.response.*; import net.sf.asterisk.fastagi.command.SetPriorityCommand; import net.sf.asterisk.fastagi.command.StreamFileCommand; public class MGR_Reminder { static int DELAY_SLEEP_SECS = 3; // Writing from server to ast2 goes about 40kB/sec, but to kvm ast is 500kB/sec // It's about 1MB per minute public static void main(String[] argv) { } static public void writeFileToAsterisk(String filebase, String msg_str) { try { String command=utils.DS_ROOT+&quot;/Eclipse/Scripts/ds.genAudToAst.sh &quot;+user_name+&quot; &quot;+playback_str+ &quot; &quot; + filebase+&quot; &quot;+msg_str; rt.exec(command); } catch (java.io.IOException e) { System.err.println(&quot;Runtime IOException: &quot; + e.toString()); } } private DefaultManagerConnection getDefaultManagerConnection()‏ { DefaultManagerConnection dmc; dmc = new DefaultManagerConnection(); dmc.setUsername(&quot;admin&quot;); dmc.setPassword(&quot;rocky&quot;); dmc.setHostname(Utils.ASTERISK_MANAGER); dmc.setHostname(&quot;ast&quot;); // TODO !! Fix this!!!!!!!! if (dmc==null) { System.out.println(&quot;DefaultManagerConnection: FATAL ERROR null dmc&quot;); } return dmc; } public void placeCall(String filebase, String str_number, String forwarding_number, String maxsecs1, String maxsecs2, String user_name) { try { this.loginAndOriginateCall(filebase, str_number, forwarding_number, maxsecs1, maxsecs2, user_name); } catch (Exception e) { System.out.println(&quot;ERROR IN MGR_Reminder main RUNNING OF mgr.testLogin&quot;); e.printStackTrace(); } import java.sql.Connection; import java.sql.ResultSet; import java.sql.ResultSetMetaData; import java.sql.SQLException; import java.sql.Statement; import java.sql.DriverManager; public class calcRate { static public Connection mysql_connection=null; public calcRate() { } public Connection testConnection(String host, String db, String user, String pass) { String diag_str=&quot;&quot;; try { Class.forName(&quot;com.mysql.jdbc.Driver&quot;).newInstance(); } catch (Exception ex) { System.err.println(&quot;ERROR in newInstance of Login Class.forName(com.mysql.jdbc.Driver.newInstance():&quot;+ex); return((Connection) null); // Bail out } Connection conn; try { conn = DriverManager.getConnection(&quot;jdbc:mysql://&quot;+host+&quot;/&quot;+ db +&quot;?user=&quot;+user+&quot;&password=&quot;+pass); } catch (SQLException ex) { diag_str +=&quot;ERROR testConnection SQLException: &quot; + ex.getMessage()+&quot;&quot;; System.err.println(diag_str); return((Connection)null); // Bail out } if (conn == null)‏ return(conn); // OK } public double sqlCalcRate(String phone_number) { Statement stmt; int row_counter=0; int max_rows=100; String prefix=&quot;&quot;; String rate=&quot;&quot;; String destname=&quot;&quot;; if (phone_number==null)‏ return(-1); if (phone_number.length()<3)‏ return(-1); if (0==phone_number.indexOf(&quot;1&quot;)) // This is a US/Canada number return(DEFAULT_PHONE_COST_US_CANADA); else if (0==phone_number.indexOf(&quot;011&quot;))‏ phone_number = phone_number.substring(3); // Trim off the 01 and use the rest else // We don't have an international code, so assume it's to the US/Canada return(DEFAULT_PHONE_COST_US_CANADA); Connection conn = mysql_connection; if (conn==null) { System.err.println(&quot;sqlCalcRate has null connections&quot;); return(-2); } String query_str = &quot;select Prefix, Rate, Rate from asteriskcdrdb.rates where Prefix like &quot; +&quot;'&quot;+phone_number.substring(0, 2)+&quot;%'&quot; +&quot; order by char_length(Prefix) desc&quot;; System.err.println(&quot;Login.sqlCalcRate: &quot; +&quot; phone_number = &quot;+phone_number+&quot;&quot; } ...
  • 24. Immune system, Protein ‘lock and key’ model Biology Fitting together ? rather complex
  • 25. Self-organizing => don’t need to know details Immune system, Protein ‘lock and key’ model Biology Fitting together ? complex … But biological systems are self organizing
  • 26. Self-organizing: The Solution? Self-organizing data New Input Self- connecting Self-organizing => don’t need to know details
  • 27. Self-organizing: The Solution? Are Operations different from Data?
  • 28. Self-organizing: The Solution? Are Operations different from Data? Data & Operations merge
  • 29. Self-organizing: The Solution? Self-organizing data and operations New Input Self- connecting Self-organizing => don’t need to know details
  • 30. Self-organizing: The Solution? New Input Self- connecting Operation, Action Self-organizing => don’t need to know details Self-organizing data and functions
  • 32. Input Processing ... DataSea Network
  • 33. Input Output Answers pulled from network DataSea Network
  • 34. Input Output Fusion ... - Entire network accessible you can get there from here - Immediate influence from new info - Inferencing DataSea Network
  • 35. Input Output DataSea Network Reduces ... - difficult UI navigation - multiple, precise steps & decisions - False negatives (null intersection)‏
  • 36. Multi-Source, Multi-modal : Inputs Voice Applications SQL-RDBMS XML/HTML MS Office: Excel/ Word/Outlook Computer PDA Voice & Text Notes Thesaurus Corporate Repositories Google: web and Desktop VoIP Outputs DataSea Assimilation
  • 37.
  • 38. Integrating with the Real World Upload Files AddressBook, SpreadSheets, Text, HTML Crawl Relational DataBase Customize GUI for application specific needs
  • 39.
  • 40. Point of View ... Data Modules Load Another User's Data, run a query:  see the world from their Point of View
  • 41. Application ... Product 1: Salesforce.com plugin (beta) Gives: - Single-Step - Query expansion - Actions
  • 42.
  • 43. SF: DataSea; one step, richer response Finding accounts and contacts in Chicago 1) “show Chicago”
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  • 46. Broad Applicability Applications: - Salesforce.com (beta)‏ - Personal Assistant ‏ - Corporate DB/Knowledge-base - Corporate web portal - Identity Sharing - Home Voice companion (prototyped)‏ - Business Portal (design) - Intelligence community DataSea Assimilation
  • 47. Broad Applicability Applications: - Salesforce.com (beta)‏ - Personal Assistant ‏ - Corporate DB/Knowledge-base - Corporate web portal - Identity Sharing - Home Voice companion (prototyped)‏ - Business Portal (design) - Intelligence community DataSea Assimilation
  • 48. Broad Applicability Applications: - Salesforce.com (beta)‏ - Personal Assistant ‏ - Corporate DB/Knowledge-base - Corporate web portal - Identity Sharing - Home Voice companion (prototyped)‏ - Business Portal (design) - Intelligence community DataSea Assimilation
  • 49. Evolution of Search and Actions Traditional systems Evolution (“Intelligence”)‏ Procedural Neural-like Human DataSea
  • 50. Trans-Application Fusion CRM data Corp’ DB App’ data DataSea Assimilates, ‘connects the dots’ In-house App CRM App DB App
  • 51.
  • 52. Contact Us CEO: Rocky Nevin [email_address] CFO: Linda Webster [email_address] SalesForce DataSea Plugin Pending SFDC Appexchange certification DataSea, Inc. www.DataSea.com
  • 53. An eComm 2008 presentation – http://eCommMedia.com for more

Editor's Notes

  1. RN, startup applying NNet-like processing to Information systems In graduate school I studied the connections of neurons in an insect. I wanted to entitle my dissertation “RoboCricket” but my advisor said no. While I appropriately acceded to his advice, that name seemed appropriate to me because they are like little robots: very, very good at what they do, and their information processing is different than that of the computers which I used to help analyze the little creatures’ morphology. I will talk about a different way to store and process info’, more like how we think. This helps us communicate with the machine And I’ll talk about self-organizing systems which give Data and Function Modules, and let us see the worl from the POV of others ... this is relevant to social networking apps.