The document discusses new opportunities for telecommunications companies to generate revenue through opening up their platforms and services to developers and new types of applications. It suggests that telecom companies could unlock over $1 trillion in value by shifting from closed business models to more open models that allow for multi-play services and by addressing challenges like understanding customer needs and overcoming reluctance to change. The presentation advocates for an approach of cooperation between telecom companies and startups to drive innovation in new user experiences and communication services.

1. Don’t Break The Trillion Dollar Vault Unlock It! Shirish Andhare, VP Product Marketing, Sylantro

2. About Sylantro Multiplay Application Feature Server Platform Service Providers Web Services + Developer Program Developers New User Experiences That Drive Adoption Users

3. New Communication Experiences

4. Communications As A Service

5. Driving Desktop Productivity Call Hang Up Hold Toggle Unannounced Transfer Consultative Transfer Add to Conference

6. Schumpeter: Creative Destruction Source: The Economist 's special survey "Innovation in Industry" (20th February 1999)

7. Constructive Disintermediation?

8. The 1:1 Diagnostic Telco vs. Rethink

9. Challenges The 1 to 1 Diagnostic is based on work by Kosnik, Blair, Ramfelt and Pfeifer from 1987-2000. Stanford University Cultural Differences I don’t understand Principles and Values Clash It’s against my principles and values! Skill Gaps I don’t know how Motivation What’s in it for me? Communication I didn’t know!

10. I Didn’t Know! Ecomm Speakers VON Spring Speakers

11. I Don’t Understand You!

12. You Don’t Understand Me! Telecom IN AIN SCP IVR SAP S-CSCF Parlay CSTA 3GPP OMA SIP RTP RTSP CTI POTS TDM ISDN CDMA TDM Centrex Circuit Switching CCS Inband Central Office DTMF DID ACD PRI BRI PSTN PTT PCM SS7 SMDI E1 Trunk T1 Line Loop Start Ground Start Simplex Repeater MSC Transfer IMS ECMA CCITT HSS LERG P-CSCF GSM Long distance U-Law PBX Diameter

13. What’s In It For Me? Pure Voice Revenues Trillion Do Nothing $ Time

14. What’s In It For Me? Revenues From Bundling Services (Closed Business Model) Trillion Traditional Services Bundling $

15. What’s In It For Me? Revenues From Multiplay Services (Open Business Models) Trillion New Multiplay Service Models $ Time

16. I Don’t Know How Telco Reliability Scale Channels Support Brand Infrastructure Rethink Innovation APIs Applications Cheap scale Hosting Long Tail Together Innovation Scale Reliability Support Channels Developers APIs “ Co-X” Brand Host Sell Develop Distribute Market Educate Recruit

17. Its Against My Principles And Values New architectures Granular service levels New QoS models New development models New deployment models New billing models 99.999% Reliability 24x7 Innovation

18. The Combination? RETHINK EDUCATE CO-OPERATE

19. http://www.sylantro.com/rethink

20. An eComm 2008 presentation – http://eCommMedia.com for more