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Andrew Grill Digital Lounge Jan2009

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Andrew Grill
Andrew Grill

Presentation given by mobile advertising evangeliet Andrew Grill at Digital Lounge event January 28 in London on mobile advertising

Technology
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Time for a rethink on mobile advertising? Andrew Grill, Mobile Advertising Evangelist & Head of Business Development – Gigafone Digital Lounge – London January 2009 www gapingvoid.com
Who am I? www.London-Calling.org.uk
4 things ,[object Object]
4 things ,[object Object],[object Object],[object Object],[object Object]
The Mobile Advertising Value Chain Advertisers / Brands Marketing Agencies & Media Buyers Enablers Content Providers Aggregators Device Makers Wireless Operators Subscribers Traditional Promotional Channels Advertisers need… Measurability ,[object Object],Targeting ,[object Object],Relevance ,[object Object],Location ,[object Object]
Relevance is the new reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mobile needs a new approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile is more measurable ,[object Object],[object Object],[object Object],[object Object]
Mobile is the 7 th mass media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radio with pictures – TV in 1941 With thanks to Russell Buckley mobhappy.com
Mobile is not a broadcast channel Why we are trying to fit the same advertising models that have been around for 50 years (reach & freq) onto a new channel?
Mobile advertising 1.0
Social media will drive mobile in 2009 What are you doing? … and where are you doing it?
Has twitter “jumped the shark” ? @wossy @stephenfry @schofe @rustyrocket
Mobile twitter tip: dabr.co.uk on your mobile
The 3 P’s of Mobile Advertising ,[object Object],[object Object],[object Object],[object Object]
A conversation should start with your name
UK mobile advertising trial – try it tonight http://trial.gigafone.com Tip: enter your mobile number in +44 7xxx format
4 things ,[object Object],[object Object],[object Object],[object Object]
Follow me on twitter.com/AndrewGrill andrewgrill.com/contact 0788 198 6694 Follow the latest views at www.london-calling.org.uk

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Andrew Grill Digital Lounge Jan2009

  • 1. Time for a rethink on mobile advertising? Andrew Grill, Mobile Advertising Evangelist & Head of Business Development – Gigafone Digital Lounge – London January 2009 www gapingvoid.com
  • 2. Who am I? www.London-Calling.org.uk
  • 3.
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  • 7.  
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  • 10.
  • 11. Radio with pictures – TV in 1941 With thanks to Russell Buckley mobhappy.com
  • 12. Mobile is not a broadcast channel Why we are trying to fit the same advertising models that have been around for 50 years (reach & freq) onto a new channel?
  • 14. Social media will drive mobile in 2009 What are you doing? … and where are you doing it?
  • 15. Has twitter “jumped the shark” ? @wossy @stephenfry @schofe @rustyrocket
  • 16. Mobile twitter tip: dabr.co.uk on your mobile
  • 17.
  • 18. A conversation should start with your name
  • 19. UK mobile advertising trial – try it tonight http://trial.gigafone.com Tip: enter your mobile number in +44 7xxx format
  • 20.
  • 21. Follow me on twitter.com/AndrewGrill andrewgrill.com/contact 0788 198 6694 Follow the latest views at www.london-calling.org.uk