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Kickstarter Presentation

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Kickstarter Presentation

  1. 1. crowdfunding: “proof of market demand” Jessica Samph, February 27, 2012
  2. 2. Executive Summary • What is it: Crowdfunding • Who is it for: Creative Project Owners • Where: Anywhere in the World • When: Anytime • Why should it be used: Fund Generation Cost Savings Ease of Use Idea Awareness
  3. 3. Examples of Usage
  4. 4. Examples of Usage • Raise funds online for creative projects • Build brand / project awareness • Engage with large community of philanthropists
  5. 5. Business Value • World’s Largest Fundraising Platform • New Form of Commerce and Patronage • “All or Nothing Funding” • Project Creators keep 100% Ownership • Test Projects without Risk • Minimal cost
  6. 6. Technology Specifications • Kickstarter Interface • Video Component • Update Audience • Approval Process • Amazon Payments
  7. 7. Competitive Environment
  8. 8. Competitive Environment • Environment • Customers • Competitive Positioning • Disruptive Potential
  9. 9. Analysis • How Beneficial? – Fundraising Made Easy – Proof of Market Demand • When Beneficial? – In market testing phase – When looking for immediate funding • Why Beneficial? – Ease of Use – Cost Effective – Powerful, Engaging, and Captivating Medium
  10. 10. Bibliography and References • Kickstarter: The Science of Crowdfunding (Infographic) • Kickstarter Statistics • Wikipedia: Crowdfunding • "Crowdfunding” (Time Article) by Kristina Dell • “Scoring Money from an Online Crowd” (BusinessWeek ) by John Tozzi • Crowdsourcing.org: The Industry Website • "Don’t Get Me Wrong, Kickstarter is Great, But…" (The Refined Geek) by David Klemke Jessica Samph, February 27, 2012
  • EdoardoAuteri

    Oct. 12, 2019
  • ShaneCollins11

    May. 10, 2019
  • EnocArmengol

    Nov. 1, 2017
  • rmart99

    Apr. 15, 2013

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