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Andrew Grill Social Media 09 London


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Slides presented at Social Media 09 in London 12th November 2009. More info at

Published in: Business, Technology
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Andrew Grill Social Media 09 London

  1. 1. @andrewgrill Engagement in the real world
  2. 3. Why are we here?
  3. 4. <ul><li>Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. </li></ul><ul><li>Operations delivers. </li></ul><ul><li>Any gap between the two drives a conversation on the social Web. </li></ul>Dave Evans
  4. 5. 4 rules
  5. 6. <ul><li>Listen </li></ul><ul><li>Learn </li></ul><ul><li>Engage </li></ul><ul><li>Integrate </li></ul>
  6. 7. Listen Listen
  7. 9. Learn
  8. 10. Engage
  9. 11. Who do we engage with?
  10. 12. Just like in real life…
  11. 13. Integrate
  12. 15. @andrewgrill