Digital marketing in 1 day Andrew Grill Keynote

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Digital Marketing in 1 Day Keynote. Delivered 16th November at Spant! in the Netherlands. More at http://lc.tl/dm1d

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  • Jonathan Salem says…People are having conversations these days, only not "with" brands but "about" them. I'd like to suggest that we're at the start of something big -- something bigger than simple engagement or entertainment, and something that goes far beyond the merits of friends and followers on social technology platforms: The ultimate purpose of conversation is to produce a shared understanding of truth.The Competitive Advantage of TruthFailing to deliver and sustain truth will be indicators of broader operational weaknesses.As marketers we have given consumers such a gap that they have gone in search of the truth (via SM) and are starting to uncover the truth
  • Digital marketing in 1 day Andrew Grill Keynote

    1. 1. LondonCalling.co Digital Marketing Strategies The revolution has already arrived @Andrew Grill - Digital Marketing in 1 day Amsterdam, November 2010
    2. 2. LondonCalling.co Why are we where we are?
    3. 3. LondonCalling.co Social media is just like real life!
    4. 4. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.
    5. 5. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.
    6. 6. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.
    7. 7. LondonCalling.co Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. Operations delivers. Any gap between the two drives a conversation on the social Web. Dave Evans http://lc.tl/gap
    8. 8. LondonCalling.co The competitive advantage of truth Failing to deliver and sustain truth will be indicators of broader operational weaknesses. Jonathan Salem http://lc.tl/truth Failing to deliver and sustain truth will be indicators of broader operational weaknesses “ ”
    9. 9. LondonCalling.co The twitter tax http://lc.tl/tax @youpvanthek
    10. 10. LondonCalling.co Social media in the hotel industry “”
    11. 11. LondonCalling.co
    12. 12. LondonCalling.co So you need a social media guru to do all this?
    13. 13. LondonCalling.co What makes a good campaign • Conversation not advertising • Let me share the content • Multi-platform • Lives on after the campaign ends • Something people will want to talk to others about • Measurable uplift in sales / interest • It’s just that little bit different
    14. 14. LondonCalling.cohttp://lc.tl/auris
    15. 15. LondonCalling.cohttp://lc.tl/meerkat
    16. 16. LondonCalling.co
    17. 17. LondonCalling.co
    18. 18. LondonCalling.co
    19. 19. LondonCalling.co Oldspice • Anyone not seen this? • Became a “must see” • Press covered it • Lived on as @replies via video messages • Grover from Sesame Street parodied it • Initial 107% uplift in sales • Not many mentions of people trying/buying product?
    20. 20. LondonCalling.cohttp://lc.tl/tippex
    21. 21. LondonCalling.co Why is social media now so important • Two way medium • Instant feedback • Promotes sharing of ideas and information • Complements everything you are currently doing • Relatively simple to establish a presence • Your competitors are already doing it
    22. 22. LondonCalling.co Free advice to agencies & brands • Put some hooks in the creative that allow you to talk about the ad long after it has gone • Crosses from social > traditional media - free push • Make sure you understand the medium – make sure you use it • If not on Twitter – get on it today! • Follow me @andrewgrill if not sure how to start • http://lc.tl/t
    23. 23. LondonCalling.co From hearing to listening • Not just about ticking the boxes Facebook Twitter • Act on the feedback you receive • Admit mistakes and learn from them
    24. 24. LondonCalling.co The future • New channels • Peer advocacy becomes key sales driver • Mobile + social becoming key • Foursquare – standout example for retail • Hotels – 25% leads via Foursquare in future http://lc.tl/ad2020
    25. 25. LondonCalling.co One to watch - Foursquare http://lc.tl/4
    26. 26. LondonCalling.co When do people visit my store?
    27. 27. LondonCalling.co What should I do next? • Claim your brand on Twitter & Facebook • Identify who is going to monitor and maintain • Arm the team with tools to contribute also • Put our social media credentials on your web front door • Grab a short URL version of your brand • Start tweeting and following • Promote your social media presence internally as well
    28. 28. LondonCalling.co You also need to monitor social media http://lc.tl/vt
    29. 29. LondonCalling.co @AndrewGrill Contact via http://lc.tl/c Slides http://lc.tl/dm1 +44 788 198 6694

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