Going…. Beyond The Buzz @andrewgrill
Buzz Research Product Development Recruitment SEO HR Analytics Trends Prediction
lc.tl/dominos $26M  36,000 fans 33% online
Is this your company?
<ul><li>Listen </li></ul><ul><li>Learn </li></ul><ul><li>Engage </li></ul><ul><li>Integrate </li></ul>lc.tl/listen
Social Media is demanding attention
 
Listening is NOT spying lc.tl/bt
Relevant content lc.tl/voice
Manual sentiment scoring and analysis lc.tl/voice
Sentiment Analysis lc.tl/voice
Influencer Analysis lc.tl/voice
Actionable Insight This timeline shows the change in volume and sentiment over time, as well as associates most common ter...
Marketing Friendly Insight A Brand Cloud is a great way to understand how terms can differ from one brand to another.  Pla...
What can it do beyond just BUZZ? <ul><li>Provide early warning or problems </li></ul><ul><li>Customer service </li></ul><u...
Things you should ask any provider <ul><li>Staff experience </li></ul><ul><li>Data sources </li></ul><ul><li>Sentiment </l...
Social media is just like real life!
Follow me on twitter.com/ AndrewGrill www.visibletechnologies.com contact via http://lc.tl/c +44 788 198 6694
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Beyond the Buzz Andrew Grill Visible Technologies

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Presentation delivered 14th July at the Brand-e Social Buzz workshop in London. More details at http://lc.tl/buzz

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  • http://www.businessworld.ie/livenews.htm?a=2541310 http://www.forbes.com/2010/01/21/xerox-earnings-quarter-markets-equities-profit.html?partner=rss.rojo
  • http://www.businessworld.ie/livenews.htm?a=2541310 http://www.forbes.com/2010/01/21/xerox-earnings-quarter-markets-equities-profit.html?partner=rss.rojo
  • Beyond the Buzz Andrew Grill Visible Technologies

    1. 1. Going…. Beyond The Buzz @andrewgrill
    2. 2. Buzz Research Product Development Recruitment SEO HR Analytics Trends Prediction
    3. 3. lc.tl/dominos $26M  36,000 fans 33% online
    4. 4. Is this your company?
    5. 5. <ul><li>Listen </li></ul><ul><li>Learn </li></ul><ul><li>Engage </li></ul><ul><li>Integrate </li></ul>lc.tl/listen
    6. 6. Social Media is demanding attention
    7. 8. Listening is NOT spying lc.tl/bt
    8. 9. Relevant content lc.tl/voice
    9. 10. Manual sentiment scoring and analysis lc.tl/voice
    10. 11. Sentiment Analysis lc.tl/voice
    11. 12. Influencer Analysis lc.tl/voice
    12. 13. Actionable Insight This timeline shows the change in volume and sentiment over time, as well as associates most common terms for each month of the campaign. Useful for many things, but product launches is most common. lc.tl/voice
    13. 14. Marketing Friendly Insight A Brand Cloud is a great way to understand how terms can differ from one brand to another. Placement of words in this visual is key. Words closer to the top align with your brand, where words at the bottom align with your competitor.. lc.tl/voice
    14. 15. What can it do beyond just BUZZ? <ul><li>Provide early warning or problems </li></ul><ul><li>Customer service </li></ul><ul><li>Spot trends </li></ul><ul><li>Stay ahead of the competition </li></ul><ul><li>Market research </li></ul><ul><li>Product improvements </li></ul><ul><li>Recruitment </li></ul>
    15. 16. Things you should ask any provider <ul><li>Staff experience </li></ul><ul><li>Data sources </li></ul><ul><li>Sentiment </li></ul><ul><li>After sales support </li></ul><ul><li>Reporting capability </li></ul><ul><li>Investment in product development </li></ul><ul><li>Local presence </li></ul>
    16. 17. Social media is just like real life!
    17. 18. Follow me on twitter.com/ AndrewGrill www.visibletechnologies.com contact via http://lc.tl/c +44 788 198 6694

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