This document discusses how companies can adapt their workforce norms and work models in response to the COVID-19 pandemic. It addresses questions around who does the work, what work is done, when and where work takes place, and how work is performed. The "new normal" emphasizes empowering teams, focusing on value-adding work, enabling 24/7 collaboration, establishing flexible work hubs, prioritizing culture, and using tools to facilitate remote engagement, communication, and talent development. The goal is to transform how companies work while continuing business operations.

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© COGNIZANT SOFTVISION 2021
© COGNIZANT SOFTVISION 2021
Breaking Old
Workforce Norms in
this New Normal
A Reimagined Who, What, When,
Where, and How for the Modern Team
Andres Angelani
CEO
Cognizant Softvision

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© COGNIZANT SOFTVISION 2021
2021 Winner in the Business:
General category of the American
Book Awards
2020 Winner in the Business:
General category of the
International Book Awards
2019 Finalist in the Business
category of the American Book
Awards
TRANSFORMING WHILE PERFORMING

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TRANSFORMING WHILE PERFORMING

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© COGNIZANT SOFTVISION 2021
“What Companies Might Have
Done In Two or Three Years,
They’re Now Doing In Two or
Three Months.”
Michael Dell

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Cognizant Softvision / 2021
Our
New Normal

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WHO
Who does the work?
WHAT
What is the work?
WHEN
When is work done?
WHERE
Where do we work?
HOW
How is work done?
Old answer
Individuals with their
own skills and capacity.
NN answer
Teams, empowered to
automate processes
quickly and constantly
focus on value-work.
Old answer
Siloed tasks, projects,
meetings & repetition.
NN answer
“Value-work” where
teams organize around
shared OKRs and are
empowered to hand off
the boring stuff.
Old answer
9-5, timezone-
dependent.
NN answer
24/7 work continuity via
distributed global
teams, enabled to
communicate clearly
and often while sharing
goals.
Old answer
Various offices in major
cities.
NN answer
Flexible regional hubs,
serving new purposes
for meaningfully
connecting people.
Old answer
Culture for startups,
bureaucracy at scale.
NN answer
Culture for all. Top-
down and bottom-up
culture drivers that
enable, empower, and
include.
Our New Normal provides new answers to old questions.

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Cognizant Softvision / 2021
Where & When
We Work?

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Cognizant Softvision / 2021

14. Optionality
Is Definitive

15. Zoom Fatigue is Real

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Cognizant Softvision / 2021
Traditional Offices Cognizant Softvision Studios
● A place to contain employees.
● Workspace and meeting space.
● Expensive.
● Low employee satisfaction.
● Regional Command Centers
● Enable remote workforces
● Meeting place for G&Cs
● An event space
● High-engagement facilities for clients.
● Talent-attraction hubs.
● Community Hub
● Client Hub
● Icon of Digital Culture
STUDIO
Communities power the
model
Studio Cities → Studio Markets
Optimized Spaces Experience Focused

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Work: “HEADS UP”
Studio
Work: “HEADS DOWN”
Home Office
Codifying new normal
Agile enablement assets become critical
#MaC (methodology as code)

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@softvisionteam
CULTURAL OPERATING SYSTEMS
Our DNA Website
cognizantsoftvisionevents.com/ourdna
Challenges Keep Us
Connected

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Cognizant Softvision / 2021
How We Work?

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#hybrid-pods
#new-roles
#beef-up-comms-team
#home-office-as-xp
#enhance-daily-schedule
#revamp-office-design
#tweak-operations
#MUST-EVOLVE-CULTURE

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© COGNIZANT SOFTVISION 2021
46% Job seekers
cite COMPANY CULTURE as
very important when choosing
to apply to a company
91% of Managers
In the US say a candidates
ALIGNMENT WITH THE
COMPANY CULTURE is just
as if not more important than
skills and experience.
CULTURE IS KING

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LEADING COMPANIES VALUE CULTURE

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© COGNIZANT SOFTVISION 2021
ENGAGEMENT: EMPLOYEE CHALLENGES & COMMS ALIGNED WITH OUR CULTURE
#WFHKits
#FridgeMagnetsChallenge
#ColourYourDay
#MotivationalTshirtChallenge
#KidsChallenge
#QuickCodeWednesday

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How Do We Lead
& Develop
Talent?

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FROM PODS TO PLAY

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© COGNIZANT SOFTVISION 2021
Better product
outcomes, accelerated
talent development.
IMPROVING TALENT
● Visualize personal growth &
target achievements
● Collaborate more with their Pod
● Track progress towards goals
● Become better members of Pods
IMPROVING PROJECTS
● Quests guide “what good looks like”
● Promotes agile best practices
● KPI reports for stakeholders
● Pushes autonomy & teamwork
● Scalable for global teams
● A home for product tracking &
course monitoring towards
achievement.
Codifying our SPE processes, democratizing obsession over
outcomes, evolving talent, and connecting Pod members to
their global community to continuously develop mastery.
Release Candidate: January 2021

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This all leads to the ultimate...
Why we do the work?
Better lives for customers, better work
experiences for employees, better
interaction with partners, and more.
Wrapping up...

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Q&A

29. SPECIAL
COVID-19
EDITION
DOWNLOAD OUR BOOK
www.downloadTWP.com
Password: be-digital

30. THANK YOU
andres@softvision.com
cognizantsoftvision.com