The document discusses how new digital channels are reshaping customer experience (CX) needs, highlighting the importance of data and content integration across various platforms. It emphasizes Adobe's capabilities in powering digital business through its Experience Cloud, which includes tools for customer journey orchestration, analytics, and content management. Furthermore, the document mentions the integration of AI and machine learning to enhance productivity and customer engagement.

1. ©2021 Adobe. All Rights Reserved. Adobe Confidential.
© 2021 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1
¿Por qué los nuevos canales digitales
están cambiando las necesidades CX?
Ángel Gonzálvez
Account Executive - Adobe
Tlfno: 675544355
Email: gonzalve@adobe.com
https://www.linkedin.com/in/angel-gonzalvez-rico/

2. ©2021 Adobe. All Rights Reserved. Adobe Confidential.
Unleashing
Creativity
Accelerating
Document
Productivity
Powering
Digital
Businessess
Copyright © 2020 Adobe. All Rights Reserved.
Adobe
Creative Cloud
Adobe
Document Cloud
Adobe
Experience Cloud

3. ©2021 Adobe. All Rights Reserved. Adobe Confidential.

4. ©2021 Adobe. All Rights Reserved. Adobe Confidential.

5. ©2021 Adobe. All Rights Reserved. Adobe Confidential.

6. ©2021 Adobe. All Rights Reserved. Adobe Confidential.

7. ©2021 Adobe. All Rights Reserved. Adobe Confidential.

8. ©2021 Adobe. All Rights Reserved. Adobe Confidential.

9. ©2021 Adobe. All Rights Reserved. Adobe Confidential.

10. ©2021 Adobe. All Rights Reserved. Adobe Confidential.

11. ©2021 Adobe. All Rights Reserved. Adobe Confidential.
ARTIFICIAL
INTELLIGENCE
(AI/ML)

12. ©2021 Adobe. All Rights Reserved. Adobe Confidential.

13. Data & Content Integration
Enterprise Data Public Cloud Partners Enterprise Applications
Customer Profile
Experience Platform
Data Content
Adobe Experience Cloud
Powering Digital Business

14. Data & Content Integration
Enterprise Data Public Cloud Partners Enterprise Applications
Customer
Journeys
Commerce
Digital
DOC MGMT
Content
Data, Insights
and Audiences
Adobe Experience Cloud
Powering Digital Business
Extensibility
Customer Profile
Experience Platform
Data Content
Categories Categories

15. Data & Content Integration
Enterprise Data Public Cloud Partners Enterprise Applications
Customer
Journeys
Commerce
Digital
DOC MGMT
Content
Optimization
B2B
Commerce
B2C
Commerce
Digital
Forms
Digital
Signatures
CMS
DAM
Integrations
Data Prep
Custom
Models
Data, Insights
and Audiences
Customer Journey
Orchestration
Adobe Experience Cloud
Powering Digital Business
Extensibility
Customer Profile
Experience Platform
Data Content
Omnichannel
Analytics
Complete Data
Management
(B2C & B2B)
Lead
Management/ABM
Real-time
Activation
Categories Categories
Key Capabiliti Key Capabilities
Key Capabilities

16. Data & Content Integration
Enterprise Data Public Cloud Partners Enterprise Applications
Customer
Journeys
Commerce
Digital
DOC MGMT
Content
Adobe
Analytics
Adobe
Audience Manager
Adobe
Real-Time CDP
Adobe Customer
Journey Analytics
Adobe
Journey
Optimizer
Adobe
Marketo
Engage
Adobe
Campaign
Adobe
Target
Adobe
Commerce
Adobe
Experience
Manager Forms
Optimization
B2B
Commerce
B2C
Commerce
Digital
Forms
Digital
Signatures
Adobe
Sign
CMS
DAM
Integrations
Data Prep
Custom
Models
AEP
Collection
AEP
Activation
AEP
Intelligence
3rd Party
Apps
Data, Insights
and Audiences
Customer Journey
Orchestration
Adobe Experience Cloud
Powering Digital Business
Extensibility
r
Customer Profile
Experience Platform
Data Content
Key Capabilities
Applications Key Capabilities Applications
Omnichannel
Analytics
Complete Data
Management
(B2C & B2B)
Lead
Management/ABM
Real-time
Activation
AEM
Sites
AEM
Assets
Adobe
Creative
Cloud
AEM
Screens
Categories Categories