Michaela Meade has over 10 years of experience as a media planner and buyer. She has worked for various advertising and media companies in Las Vegas, developing media plans and negotiating deals. She is proficient in media planning tools and has a track record of delivering results, most recently increasing ticket sales ROI by 38% for an MGM Resorts attraction.

1. Michaela Meade
Media Supervisor - Planner/Buyer
3333 Ascona Court | Las Vegas, NV 89129 | (702) 713-1333
michaelameade@aol.com | LinkedIn URL: michaelameade19
Qualifications Summary
l Accomplished media planner/buyer offering over 10 years of experience reporting to CEO and
other top executives within the advertising, entertainment and media industries.
l Dedicated to delivering high levels of operational excellence, maintain uncompromising levels of
business ethics and integrity to ensure an efficient professional corporate environment. Serve as
an effective liaison to all department levels and vendors, prepare well-researched and accurate
media plans and buys. Thrives in a highly pressured environment, managing deadlines with
exceptional organizational and interpersonal skills.
l Proficient user of MS Office (Word, Excel, PowerPoint, and Outlook), Nielsen Ratings, STRATA,
Arbitron and Smart Plus buying systems, Advantage, Media Tools, SQAD,
IMS/Kantar/Comscore, Type 50 WPM, 10-Key and Internet and Social Media (Facebook, Twitter,
Instagram).
Professional Experience
Media Supervisor, 2015 to 2016 | R&R PARTNERS | LAS VEGAS, NV
l Planning and placement of print, out-of-home and broadcast media for MGM Resorts
Entertainment, Retail, Restaurant, Casino and Event accounts.
l Lead event planner/buyer for MGM Resorts Entertainment Attraction
Adventuredome/Frightdome. Developed a media plan tailored to reach a new audience and
resulted in increased ticket sales ROI of 38% in 2015 for the owner/operator and generated
an all-time high ticket sales performance in 14 years
l Buyer of broadcast media (market specific Las Vegas, LA, Chicago and Seattle) for L.V.C.V.A.
l Manage clearance, makegoods, post logs/POP’s to media schedules, adjusting placements as
necessary.
l Daily interface with clients to ensure all media goals and budget management are met.
l Assist and train assistant buyers and interns to enhance their learning and cabilities.
l Facilitate and lead weekly status meetings with clients and vendors.
l Negotiate successful terms, pricing and contract agreements with media partners to provide
substantial savings to the company and clients.
l Oversee insertion orders, billing discrepancies, accruals and reporting for media expenditures.
l Issue traffic instructions and provide commercials to media partners for airings.
l Manage media promotions from TV and radio stations from concept to execution.

2. Media Planner/Buyer (Freelance), 2014 to Present | LEVY PRODUCTIONS | LAS VEGAS, NV
l Planning and placement of all media for National, DRTV, and Local Spot Broadcast accounts.
l Manage the day-to-day response to media schedules, adjusting placements as necessary.
l Daily interface with clients to ensure all media goals are met.
l Maintain client media calendars by independently scheduling and maintaining media buys as
dictated by Senior Management. Plan and schedule meetings with clients and vendors.
l Negotiate successful terms and pricing agreements with television and radio vendors
maximizing advertising budget and providing substantial savings to the company.
l Custodian of account reconciliation and post operational analysis for all media expenditures.
Media Manager, 2008 to 2009 | BEAR ENTHUSIAST MARKETING | LOS ANGELES, CA
l Provided administrative support for CEO to develop, manage and execute media initiatives.
Created spreadsheets and contracts for placement of media plans among television, radio, print,
outdoor and on-line mediums.
l Negotiated rates and contracts for media placement successfully generating cost effective
savings for the company and performed post buy analysis and vendor invoice reconciliation.
l Assisted management by providing metrics evaluation utilizing Nielsen ratings data to support
and ensure that client goals, budget and target audiences were being reached efficiently.
l Built and maintained partnerships with media vendors and became successful corporate liaison
between company and clients.
Sr. Media Planner/Buyer, 2006 to 2008 | LETIZIA AD TEAM | LAS VEGAS, NV
l Responsible for the creation of client media plans, buys and added value campaigns for
automotive, retail, entertainment and casino accounts.
l Gathered, organized, and presented competitive research and data utilizing Nielsen,
Scarborough, SQAD, and internet based market research to assist in planning an effective ROI
for the client.
l Excellent analytical writing skills and comfortable with interfacing in presentations of plans to
clients.
l Consistently operated with efficiency and attention to detail while maintaining a professional
demeanor and a positive attitude. Extremely organized with great follow through skills.
Media Planner/Buyer, 1997 to 2004 | STATION CASINOS INC. | LAS VEGAS, NV
l Managed planning and buying for all corporate media, marketing and entertainment campaigns.
l Developed and implemented celebrity promotional events and sponsorships to create brand
awareness of individual casino properties.
l Compiled and maintained research and analysis to target demographics, negotiated rates
against budgets for the purchase and execution of advertising campaigns.
• Provided management with post buy analysis, invoice reconciliation, and tracking of any make
goods to ensure campaigns ran correctly and the company received a substantial return on its
investment.

3. Additional experience as the Executive Legal Assistant to the Managing Partner of Sparagna &
Sparagna (2011-2014) and in the role of media coordinator for Ex-Drinks (2009-2010) and Clark
& Associates (2004-2006).
Education & Training
AA in Journalism, 1986 | LOS ANGELES VALLEY COLLEGE | VALLEY VILLAGE, CA
Additional Training Completed:
l Media Buying Academy: “Managing Administrative Projects, Objectives and Deadlines of
Buying and Planning Media”
l IT University: “Social Media Coordinator”
l CAAA: “Advanced Legal Administration”