Starbucks says there are around 100 million possible coffee combinations. One way Starbucks acted smaller was by making their coffee shops smaller and taking ideas directly from customers. For companies to act small means to offer customers the choices they want through a wide variety of products while making customers feel they are served specifically. E*Trade acts small by enabling customers to act big, keeping operations smaller to lower costs and maximize profits, and advertising on multiple smaller websites instead of fewer well-known ones. E*Trade found it best to let customers play the biggest role because it would be easier to create content and run things when customers do most of the work, saving the company money. A single home page displaying everything helped customers remain in control and E*
Wondering how to up your ‘Retention’ game? 樂
Here’s Rory Sutherland, Vice Chairman, Ogilvy UK, where he shares his valuable insights with Peggy Anne Salz and John Koetsier, in the podcast series - Retention Masterclass: https://bit.ly/3aYBcAV
#Podcast #CustomerRetention
Stop And Read This Before You Launch A Creative Agency ReviewJohn Ounpuu
Your big, complex and time-consuming creative agency review might actually be a proxy for a different problem. (Hint: it might be time to update your marketing strategy instead.)
New Reality, New Rules: Where Are We Headed Post-COVID-19?CleverTap
During New Reality, New Rules: Where Are We Headed Post-COVID-19?, we will cover:
-Is there any solid footing in the new ‘Evolving Normal?’
-Understanding the new consumer mentality (and how it’s changing)
-Dealing with accelerating and unpredictable change
-Building flexible brand and messaging strategies
Wondering how to up your ‘Retention’ game? 樂
Here’s Rory Sutherland, Vice Chairman, Ogilvy UK, where he shares his valuable insights with Peggy Anne Salz and John Koetsier, in the podcast series - Retention Masterclass: https://bit.ly/3aYBcAV
#Podcast #CustomerRetention
Stop And Read This Before You Launch A Creative Agency ReviewJohn Ounpuu
Your big, complex and time-consuming creative agency review might actually be a proxy for a different problem. (Hint: it might be time to update your marketing strategy instead.)
New Reality, New Rules: Where Are We Headed Post-COVID-19?CleverTap
During New Reality, New Rules: Where Are We Headed Post-COVID-19?, we will cover:
-Is there any solid footing in the new ‘Evolving Normal?’
-Understanding the new consumer mentality (and how it’s changing)
-Dealing with accelerating and unpredictable change
-Building flexible brand and messaging strategies
Journey2018: Checkout optimisation power half-hourYieldify
Everyone knows the pain of an abandoned checkout funnel. All that investment that goes into acquiring your visitor, getting the right products in front of them, getting them to add to cart.
And then BANG, they’re gone. In this quick-fire session, find out how to fix checkout abandonment for good.
Originally presented by Yieldify at Journey2018
Marketing Myth Busting - 9 Common Marketing Myths & the real truthC.K. Kumar
Marketing is filled with multiple myths and as product and marketing professionals, we should be aware of what real marketing is, what these myths are, and how to tell them apart. This presentation tries to capture some of the common marketing myths and reveals the true nature behind those maxims. It goes a step further to provide a marketing myth busting framework to assess whether or not a marketing initiative is a myth.
Qubit Bright Sparks #2: Fast consumer, faster companyQubit
How can you stay ahead in a world where consumers have access to more information than ever before? Qubit invited some of the leading thinkers in the retail and ecommerce space to discuss the different approaches you can take to make sure that you stay faster than your consumers. Check out these presentations from Qubit, Burton, Trendwatching.com, Olapic, Amplience and MetaPack.
Slides 1-31, Innovating in the era of the real-time retailer - Graham Cooke, CEO, Qubit.
32-54, Fresh Engaging Customer Experiences - Richard Wilson, Head of Digital, Burton
55-122, The Expectation Economy: Consumers are already there, are you? - Henry Mason, MD, Trendwatching.com
123-153, Leveraging Visual Content Where it Matters Most - Jose de Cabo, Co-founder, Olapic
154- 202, 7 Customer Experience Tips to drive your Channel Performance - Ben Seymour, Director of Professional Services, Amplience
203-213, If data is the new coal, then people are the new diamonds - David Staunton, Senior Product Marketing Manager, MetaPack
Best of brands - hur ditt B2B-företag lyckas onlineCreuna Sverige
Dagens företag är allt mer utsatta av konkurrens från globala aktörer eller helt nya aktörer på marknaden. För traditionella B2B-företag är utmaningen att kontinuerligt bygga värde för sina kunder, och att inte fastna – vare sig i rigida organisatoriska strukturer eller i tankemönster och beteenden som för länge sedan passerat sina bäst-före-datum.
För att behålla och stärka företagens marknadsposition och lönsamhet behövs ofta satsningar på det digitala området. Satsningar som utvecklar företagens affär, erbjudande, varumärke och marknadsföring. Samtidigt är det inte alltid så lätt för B2B-företag att se nyttan av det digitala perspektivet eller hur man integrerar det i affärsstrategin.
Detta seminarium tar upp frågor som:
Hur leder digital kommunikation och digitala tjänster till ökad och effektivare försäljning och högre produktivitet?
Hur möter och överträffar du dina kunders förväntningar på ditt företag med ett starkare digitalt perspektiv?
Hur bygger du ett starkt varumärke med ett digitalt perspektiv?
Var finns affärsnyttan i sociala media?
Petter Green, Account Director Creuna
Ten Principles for a Seamless Shopper Experiencestethem
68 percent of consumers that shopped online last year said they are likely to switch grocers to one with a better online shopping experience. An eCommerce experience with efficient navigation, easy to find products, 1-to-1 personalized content and time-saving features will give you the competitive advantage you need. Follow these Ten Principles for a Seamless Shopper Experience and you’ll see shopper satisfaction, loyalty and sales soar.
Know More, Sell More - The Magic of DataRami Alanko
We live in a world of ever-increasing amount of data. Most of it is noise, some beneficial in terms of analysis and segmentation.
However, the days of thinking of data as the end game are over. We now are entering the era of the narrative – narratives generated by systems that understand data and give us information to support the decisions for tomorrow.
Data will always be important, the platform, but the story of that data is the last mile. And the last mile data is the context of the user.
VMob: Building a cloud-based mobile marketing platform with Scott Bradley nzsoftware
Scott Bradley the CEO of VMob talked to NZSA members about the VMob journey so far, including lessons learnt from capital markets and international expansion.
Founded just 3 years ago, VMob has built a cloud based mobile marketing platform that profiles an individual user based on social, location and consumer behaviour, allowing bricks and mortar retailers to deliver personalised and relevant offers to incentive sales. Today VMob is a multinational business with a number of high profile global customers including McDonalds (Netherlands and Sweden), Loyalty NZ, Telecom NZ, Vodafone, ESSO Norway, Tribal DDB UK, The Yellow Pages and MetraNet Indonesia.
Journey2018: Checkout optimisation power half-hourYieldify
Everyone knows the pain of an abandoned checkout funnel. All that investment that goes into acquiring your visitor, getting the right products in front of them, getting them to add to cart.
And then BANG, they’re gone. In this quick-fire session, find out how to fix checkout abandonment for good.
Originally presented by Yieldify at Journey2018
Marketing Myth Busting - 9 Common Marketing Myths & the real truthC.K. Kumar
Marketing is filled with multiple myths and as product and marketing professionals, we should be aware of what real marketing is, what these myths are, and how to tell them apart. This presentation tries to capture some of the common marketing myths and reveals the true nature behind those maxims. It goes a step further to provide a marketing myth busting framework to assess whether or not a marketing initiative is a myth.
Qubit Bright Sparks #2: Fast consumer, faster companyQubit
How can you stay ahead in a world where consumers have access to more information than ever before? Qubit invited some of the leading thinkers in the retail and ecommerce space to discuss the different approaches you can take to make sure that you stay faster than your consumers. Check out these presentations from Qubit, Burton, Trendwatching.com, Olapic, Amplience and MetaPack.
Slides 1-31, Innovating in the era of the real-time retailer - Graham Cooke, CEO, Qubit.
32-54, Fresh Engaging Customer Experiences - Richard Wilson, Head of Digital, Burton
55-122, The Expectation Economy: Consumers are already there, are you? - Henry Mason, MD, Trendwatching.com
123-153, Leveraging Visual Content Where it Matters Most - Jose de Cabo, Co-founder, Olapic
154- 202, 7 Customer Experience Tips to drive your Channel Performance - Ben Seymour, Director of Professional Services, Amplience
203-213, If data is the new coal, then people are the new diamonds - David Staunton, Senior Product Marketing Manager, MetaPack
Best of brands - hur ditt B2B-företag lyckas onlineCreuna Sverige
Dagens företag är allt mer utsatta av konkurrens från globala aktörer eller helt nya aktörer på marknaden. För traditionella B2B-företag är utmaningen att kontinuerligt bygga värde för sina kunder, och att inte fastna – vare sig i rigida organisatoriska strukturer eller i tankemönster och beteenden som för länge sedan passerat sina bäst-före-datum.
För att behålla och stärka företagens marknadsposition och lönsamhet behövs ofta satsningar på det digitala området. Satsningar som utvecklar företagens affär, erbjudande, varumärke och marknadsföring. Samtidigt är det inte alltid så lätt för B2B-företag att se nyttan av det digitala perspektivet eller hur man integrerar det i affärsstrategin.
Detta seminarium tar upp frågor som:
Hur leder digital kommunikation och digitala tjänster till ökad och effektivare försäljning och högre produktivitet?
Hur möter och överträffar du dina kunders förväntningar på ditt företag med ett starkare digitalt perspektiv?
Hur bygger du ett starkt varumärke med ett digitalt perspektiv?
Var finns affärsnyttan i sociala media?
Petter Green, Account Director Creuna
Ten Principles for a Seamless Shopper Experiencestethem
68 percent of consumers that shopped online last year said they are likely to switch grocers to one with a better online shopping experience. An eCommerce experience with efficient navigation, easy to find products, 1-to-1 personalized content and time-saving features will give you the competitive advantage you need. Follow these Ten Principles for a Seamless Shopper Experience and you’ll see shopper satisfaction, loyalty and sales soar.
Know More, Sell More - The Magic of DataRami Alanko
We live in a world of ever-increasing amount of data. Most of it is noise, some beneficial in terms of analysis and segmentation.
However, the days of thinking of data as the end game are over. We now are entering the era of the narrative – narratives generated by systems that understand data and give us information to support the decisions for tomorrow.
Data will always be important, the platform, but the story of that data is the last mile. And the last mile data is the context of the user.
VMob: Building a cloud-based mobile marketing platform with Scott Bradley nzsoftware
Scott Bradley the CEO of VMob talked to NZSA members about the VMob journey so far, including lessons learnt from capital markets and international expansion.
Founded just 3 years ago, VMob has built a cloud based mobile marketing platform that profiles an individual user based on social, location and consumer behaviour, allowing bricks and mortar retailers to deliver personalised and relevant offers to incentive sales. Today VMob is a multinational business with a number of high profile global customers including McDonalds (Netherlands and Sweden), Loyalty NZ, Telecom NZ, Vodafone, ESSO Norway, Tribal DDB UK, The Yellow Pages and MetraNet Indonesia.
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
Kevin hillstrom mine_thatdata_catalogu2015Sarah Fletcher
What a great Pub Talk! If you haven't had the pleasure of listening to Kevin Hillstrom, you're in for a treat. If you are already familiar with Kevin and his Mine That Data blog, sit back and enjoy, this is well worth your time.
The Funny changing world of catalogs
Using his remarkable career with companies like Lands' End, Eddie Bauer and Nordstroms, Kevin starts off with a cartoon strewn review of the major shifts in the industry, from the heyday of catalogs through the advent of the internet, co-ops and the demographic disconnect we are seeing today.
Different Paths
When marketers look at E-commerce versus catalogs they sometimes miss the inherent differences that shape the selling space and customers for each channel. Kevin presents the different paths each takes and the different outcomes that result from the different paths. It's an eye opener.
Trend #1 = Merchandise Productivity
Merchandising forensics have taught Kevin that the number one threat to catalogers is the decline of merchandise productivity. He explains both the short term results and the longterm impact of reduced merchandise productivity and offers a fun way for merchants, marketers and creative to compete together in a tournament of success.
Trend #2 = How will We Acquire a New Customer in 2020?
Did you know that Buzzed is getting 37% of it's traffic through Facebook? Snapchat is another 21%. That is an enormous shift from 10 or even 5 years ago. With such an ever-changing landscape of customer focus how can merchants stay relevant? Kevin offers his view into the future and lays out several ways to look at which direction different companies should be heading.
Trend #3 = How will We Avoid Paying Tolls?
Tolls, (aka expenses) are killing catalogs. How can you reduce those tolls? First you have to know where they are and what they cost. The smartest companies identify low-cost customer acquisition programs that bypass the toll collecting process. Kevin offers some benchmarking to see if you're paying too much and shows how understanding your customer can show you where to focus your toll reducing efforts. He offers ten tips to help you bypass some of those costs.
This is one of our favorite Pub Talks so far. Let us know what you think and if you have any questions for Kevin he'd love to hear from you as well.
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
Jacob Dutton, Partner & Commercial Director at digital experience studio 383, talks about the ways that traditional retail models are being disrupted. He also explore some practical ways that today's retailers can help to future proof their revenue streams for tomorrow
Jacob spoke at 383's monthly Byte Breakfast event. Each event features a guest speaker from inside one of the world’s most interesting companies and a related talk on product development and customer experience from a team lead at 383.
Everything You Always Wanted To Know About Digital Signage But Were Afraid To...Designage
Introduction to Digital Signage presentation given at the ISA 2011 Sign Expo April 29, 2011 in Las Vegas. The presentation cuts through the hype and the countless digital signage companies to choose from. Understand how digital signage works and how to sell the right digital signage to your customers.
Pitching investors for funding is no easy task. In this presentation, I give tips on how to strategically approach investors, angels and venture capital funds, with style and success.
Note: there are example slides from my past decks used to raise $10M in venture capital, but the numbers have been changed.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
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