We live in a world of ever-increasing amount of data. Most of it is noise, some beneficial in terms of analysis and segmentation. However, the days of thinking of data as the end game are over. We now are entering the era of the narrative – narratives generated by systems that understand data and give us information to support the decisions for tomorrow. Data will always be important, the platform, but the story of that data is the last mile. And the last mile data is the context of the user.

1. Know More, Sell More
The Magic of Data
Rami Alanko
CEO, founder
Beemray
@ramialanko

3. Magic is in the data

4. …but data is mostly noise

5. 7am
Wake Up
Tablet
8am
Driving
10am
Office
2pm
Lunch
6pm
Shopping
9pm
Relaxing
A Typical Day
GPS
Laptop
Digital
Screen
Phone
TV

6. 1ST PARTY DATA LOCATION DATA
SEGMENTATION,
PERSONALISATION
& AUTOMATION
REAL LIFE DATA
BEEM FORMATS
(AD - SURVEY - CHAT)
How Do We Know It All?
ANALYSIS & MACHINE LEARNING

7. Why Do We Do It All?
LoyaltyTrends

8. Welcome To The Era Of The Narrative
The story of the data is the last mile

9. Mobile Covers The Last Mile
If mobile is not driving your value, you have a serious problem

10. Mobile Provides The Time
If mobile is not in your focus, you customers walk away

11. Mobile Brings The Conversion
Store Visits Have Never Beem More Valuable

12. Four Keys To Drive Store Sales
Mobile Is The Link

13. Mobile Is The Driver
Summary
Measure and understand consumer behavior
beyond insufficient online metrics1
Optimize for total conversions across
all screens and channels2
Drive engaging, contextual marketing,
and start a conversation3

14. Only Valuable Content

15. Privacy

16. Pure Magic

17. Know More, Sell More
The Magic of Data
Rami Alanko
CEO, founder
Beemray
@ramialanko