The document discusses the design choices for an alternative hip-hop album cover. It will feature the artists wearing popular street brands like Air Jordans and Raybands in bright colors that reflect the carefree, unique subculture. A bold, striking font will be used for the title along with a graffiti style font to relate to the genre. Bright, bold colors like red, blue, yellow and purple will be included to attract the target audience and represent the colorful lifestyle. The cover will feature locations like graffiti parks that the target audience can relate to and are usually decorated with bright graffiti. Natural lighting will be used to show the artists without over-glamorizing them as it is their debut album. The cover will

1. Hande Silay

2.  Our album cover will inherit the look of our style and
genre being alternative hip-hop – Retro and street. This
will include our artists wearing brands such as Air
Jordans, Raybands, Converse & Vans and also much of
the clothing will be from Topman which was the voted
the number one clothing store our target audience had
voted for in our questionnaire. This will consist of bright
colours which will reflect our subculture of what it is,
being care free and unique.

3.  Within our album cover we will use a bold and
striking font in order to get the attention of the
consumer instantly, however we will also use a
graffiti style font in order to relate to our genre
being unique and street. This will help our
audience recognise our artists and also adapt to
the genre we have chosen.

4.  We will use bright and bold colours in order to
attract our target audience. Also to represent a
colourful and care free lifestyle in which our
genre is associated with. Colours such as red,
blue, yellow and purple will be included in
this.

5.  For our album cover we have chosen to
Locations such as Graffiti & Skateboard parks
as this way our target audience can relate to
this being as it is a location they tend to hang
out in. These locations are also usually covered
in bright coloured graffiti which is also
associated with our genre.

6.  We have chosen to use natural lighting with our
album cover as we think this way we are album to
show who our artists really are without over
glamourizing them. We have chosen this as it is our
artists first album which means they are still fairly
new to the industry, meaning the audience will need
to see who they truly are before getting to know
them better e.g. buying their albums.

7.  We have two options for camera shots within
our album cover. We are either going to use a
close up of our artists as it will establish the
artist with the audience. However we would
also like to use a long shot of our artists as this
way the audience are able to see exactly what
they look like and are able to interpretate the
artist persona.