A2 Media Coursework

1. Charlie Barwick
AncillaryResearch
Ancillary Product Planning
Album Promotion Pack Film Promotion Pack
Posters Posters / Billboards
Billboards Film posters
Album cover TV adverts
Music Video Film trailer / Teaser trailers (TV trailers)
Merchandise (band merchandise) Merchandise (gift shop)
TV adverts – promotion of song as
background sound
Film review
Magazine article (interviews, gossip,
internet)
Magazine article (interviews, gossip,
internet)
Radio interviews Computer games
Promo videos Social media ads
Sponsor’s packaging Sponsor’s packaging
Ancillary Product Brief
A promotion package for a new film, to include a trailer, together with two of the following
three options:
 A website homepage for the film
 A film magazine front cover, featuring the film
 A poster for the form
Terminology for Film Posters
 Title – typography, font (serif and sans serif), layout and colour of text
 Main image – mise-en-scene, foreground and background, composition (blocking of
characters), colour scheme and effect, route of the eye, editing (graphic design and
special effects and CGI), representation of characters and objects, implied narrative
(action shots)
 Billing – characters, block of billing (names of characters)
 Tag lines – visual text, message to the audience
 Rule of thirds

2. Charlie Barwick
AncillaryResearch
Ancillary Product Research
Film Poster Analysis 1 – Just Go With It
Tag Line – visual text,
sendingamessage to
the audience,implied
narrative of the
storyline
BillingBlock –two main
characters namesthat
are alsoshownonthe
frontcover
FilmTitle – sansserif
font,use of alternating
colours.By themusing
sans serif itmakesthe
title standoutmore
whichiswhat they
wantfor a filmposter
Release Date – informationto
the audience of the filmposter
aboutthe cinemarelease date,
helpsthe productioncompany
gainviewersatthe cinema
Background – other
unknowncharacter,even
thoughshe isin the
backgroundshe isin the
middle of the characters
whichmay suggestshe
mightinterfere.
Gratification –personal
relationship,youcantell
there issomethinggoing
on betweenthemdue to
the female characters
facial expressionandthe
girl inthe background
Foreground – the two
maincharacters at the
frontof the image are the
twomain characters
namesinthe billingblock

3. Charlie Barwick
AncillaryResearch
Film Poster 2 – What To Expect When You’re Expecting
BillingBlock –names
of the characterson
the front cover’simage
informingthe audience
on whoisstarring in
the film
Thisis the FilmTitle – the
coloursusedare pinkand
white which isthe whole
colourscheme forall the
texton the frontcover.
Theyhave alsousedsans
serif font
The main image is
the four main
characters’names
that are shownin
the billingblock,
theyare all looking
at the camera
whichcould
conveythatthey
are eachdifferent
people thatmay
not actuallygeton
witheachother
The characters are
inshallowfocus
and there isn’t
reallyabackground
image,thiscould
suggestthatthe
characters are the
mainpart of the
film
Blocking– the three characterson the left
are turnedto the side showingtheirbump
whichhelpsthe audience tounderstandthe
title of the film,because it’saboutwhatthey
shouldexpectwhenthey’re pregnant.The
character that isnot showingabumpcannot
actuallyconceive inthe filmwhichishinted
by herbeingthe onlyone facingthe front
Mise-en-scene –the prop
that she is holdinglooks
like ababy book,she is
the character that doesn’t
getpregnantbecause she
cannot conceive sothe
prop suggeststhatshe
isn’tpregnantandthere is
more to the story

4. Charlie Barwick
AncillaryResearch
Film Magazine Cover 1- Pitch Perfect 2
Eventhoughthisis a
magazine coverthey
still have the title of
the filmonthe front
cover
Thissentence issaid
by the writerto the
audience because this
filmisa followon,the
sentence hasan
informal tone ‘OMG’
whichsuggeststhe
magazine maybe
directedtowardsa
youngeraudience
The main image showsless
characters thanthe film
posterforPitch Perfect2,it
showsthe three best
characters inthe filmthat
the audience mayknowwell
makingthemwantto watch
the film.Theyhave made
the characters covermost of
the filmcoverdue to there
beingnobackgroundimage
Eventhoughthe main part of the magazine
coveris aboutthe filmrelease,theyare still
includingalittle more thanthaton theirfront
coverbecause theirwhole magazinehasto
include more thanjustthat film
The magazine cover
doesn’thave a
backgroundimage
whichallowsthe
characters costumesto
standout more
because theyare
brightcoloursthat
contrast the white
background
Theyhave placedlittle
imagesof musicsymbols
aroundthe mainimage
implyingthe filmismusical,
these addto the complexity
of the image andmake the
backgroundimage lessplain

5. Charlie Barwick
AncillaryResearch
Film Magazine Cover 2 – Twilight: New Moon
BillingBlock –This showsthe names
of the charactersabove and the
characters fromthe filmbeing
advertised
The main image
showsthe main
characters of the
filmadvertised,they
have addedglow
ontothe characters
facesto emphasis
the darknessof them
The backgroundimage shows
low-keylightingasit’sina dark
forest.The image suggestswhere
the filmissetand whythe
characters are lookingscared
Thisfontof the
filmtitle is
writtenina serif
font,thisfont
standsout from
the rest because
not onlyisit
biggerbutthe
restof the textis
writteninsans
serif fonts
Theyare still addinginmore
informationthatitisin magazine
than justthe move sneakpeek
because theywantthe audience
to be attracted to the filmbut
theyalsowant people whodon’t
particularlylike the film,tostill
readthe magazine
Withthe
informationother
than aboutthe film,
theyhave used
differentcolour
scheme forthe
fontsto helpthe
informationabout
the filmstandout
more