The document discusses ways to improve a radio news bulletin to better attract its target audience. It suggests that using a happier, more enthusiastic tone of voice would influence listeners to be happier. Strict editing is also important to ensure high broadcast quality that meets professional standards. Comparing the bulletin to an actual community radio program shows that presenters with enthusiastic tones are key to engaging and retaining listeners.

1. In my opinion, the show did attract the target audience,
through the use of tone, mode of address, topic of story and
the language used. It could’ve been improved by the presenter
using a happier, more enthusiastic tone of voice, as this will
influence the audience to be happy. This was the main
improvement highlighted, and I think when this is improved,
the bulletin will be of a good quality, and attract an even wider
audience to cheer people up in the mornings.
In comparison to an actual Oldham Community Radio news
bulletin, this improvement is important, as the presenters of
the Sky news on Oldham Community Radio and the actual
programmes are much more enthusiastic, which is key in
attracting viewers, as if your tone of voice is boring then they
will get bored and stop listening.
Also, the other improvement highlighted was strict editing,
which would also be required for broadcast on the radio, as
being a professional company, the audience would expect a
high quality broadcast, which includes the editing carried out.
Similar to the Oldham Community Radio bulletin, ours was well
structured and had good levels of audio, which is expected of
bulletins on the radio, as, if they’re not good enough, the
audience will go elsewhere. Also, it was found that the
audience liked our interviews, which is positive as they help to
explain the story, and so if they’re of a good quality like ours,
people will be able to fully understand the stories and so be
drawn in.