The document discusses strategies for addressing the target audience and persuading new audiences for an automotive TV channel. The primary audience is those interested in motorsports, who will respond to subject-specific language. However, too much jargon could alienate others. To attract new viewers, attractive photos of exotic cars will engage readers and brief descriptions of each car will demonstrate the channel's informative style. The goal is to balance specialized and general language, use eye-catching images, and provide tantalizing details to appeal to both existing fans and potential new viewers.

1. How will I address my
target audience?

2. Summary of my target audience
• The target audience for my double page spread is going to be anyone who is
interested in cars and motorsport or those who want to find out more about
it. ATV listing guide is aimed to persuade people to watch aTV
show/channel, I must make sure that I try to include as many people in my
audience as possible. Most importantly males.

3. How will I address my primary audience?
• The audience that I will primarily want to address is those already interested
in motorsport.To address this audience I will have to feature some subject
specific lexis.This will show that the channel is serious about cars and knows
what it is talking about.

4. Nevertheless…
• I must be careful not to use too much, so that it makes people think the
channel is not for them. I will have to get a balance between showing
knowledge and persuading a new audience.

5. How will I persuade a new audience?
• A good way to persuade the newer audience to watch my channel would be
to feature pictures. If I show pictures of attractive and exotic cars it will
attract readers eyes and may make them curious. I will add a small bit of
information on the car shown in the double page spread next to the image.
By doing this I will be giving a quick example/demonstration on how the
channel will deliver its information.

6. To summarise, the things that I need to use on my double page spread to entice audiences
is:
• - A balance of subject specific lexis and non-
subject specific lexis, enabling my target
audience and potential audience to
understand
• - Pictures of exotic, attractive cars to make
readers curious and want to find out more
• - A small description of interesting facts about
the car to demonstrate how the channel
delivers information.