The document provides guidance on analyzing visual texts and arguments. It explains that visuals should be analyzed in the same way as traditional texts by considering elements like layout, inclusion of words, context, author, purpose, intended audience, and how these aspects affect genre choice. Specific techniques are outlined for describing images, identifying messages and claims based on interpretations, analyzing how visuals and text work together or separately to achieve goals, and evaluating rhetorical appeals to logos, pathos or ethos in relation to purpose and audience.