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Analyzing Visual Texts andAnalyzing Visual Texts and
ArgumentsArguments
Techniques for Analyzing VisualsTechniques for Analyzing Visuals
We read visuals much the same way as we readWe read visuals much the same way as we read
traditional texts.traditional texts.
As you analyze visuals consider the following:As you analyze visuals consider the following:
– the layout of images,the layout of images,
– the inclusion of words with the image,the inclusion of words with the image,
– the context of the visual,the context of the visual,
– information about the author,information about the author,
– the purpose of the visual,the purpose of the visual,
– the intended audience for the visual, andthe intended audience for the visual, and
– the ways in which the context, audience, and purposethe ways in which the context, audience, and purpose
affect the choice of genre.affect the choice of genre.
Analyzing ImagesAnalyzing Images
Describe the composition: layout, balance,Describe the composition: layout, balance,
color, key figures, symbols, and culturalcolor, key figures, symbols, and cultural
references.references.
Based on these descriptions, ask yourself:Based on these descriptions, ask yourself:
– What message(s) is being conveyed?What message(s) is being conveyed?
– What is the purpose? Who is the audience?What is the purpose? Who is the audience?
– What claim(s) can you make about theWhat claim(s) can you make about the
significance or meaning of the image basedsignificance or meaning of the image based
on your interpretations?on your interpretations?
Analyzing the ImageAnalyzing the Image withwith the Textthe Text
Do the visual and text work together?Do the visual and text work together?
How does the visual add to (or distractHow does the visual add to (or distract
from) the text or vice-versa?from) the text or vice-versa?
How do the words highlight particular partsHow do the words highlight particular parts
of the visual?of the visual?
How do the words and images workHow do the words and images work
together (or not) to achieve the centraltogether (or not) to achieve the central
purpose for the intended audience?purpose for the intended audience?
Analyzing the Text and the VisualsAnalyzing the Text and the Visuals
in Contextin Context
In what magazine, essay, newspaper, or onIn what magazine, essay, newspaper, or on
what website does the visual appear?what website does the visual appear?
What might this context tell you about theWhat might this context tell you about the
audience for and purpose of this visual?audience for and purpose of this visual?
In what larger social, political, or cultural contextIn what larger social, political, or cultural context
does the visual appear?does the visual appear?
Are there conversations (articles, blogs, essays)Are there conversations (articles, blogs, essays)
about some of the visuals and their context?about some of the visuals and their context?
How does this analysis help you arrive at yourHow does this analysis help you arrive at your
thesis or claim?thesis or claim?
Analyzing Rhetorical Appeals ofAnalyzing Rhetorical Appeals of
VisualsVisuals
Focus on the purpose and audience:Focus on the purpose and audience:
– What appeals to logos, to pathos, or to ethosWhat appeals to logos, to pathos, or to ethos
does the visual make?does the visual make?
– How effective are these appeals in achievingHow effective are these appeals in achieving
the writerthe writer’s purpose for the intended’s purpose for the intended
audience?audience?
– How does your analysis of these appealsHow does your analysis of these appeals
affect your understanding of the thesis oraffect your understanding of the thesis or
claim?claim?
Minutes after her husband's casket arrived at the Reno airport,
Katherine Cathey fell onto the flag. When 2nd Lt. James Cathey left
for Iraq, he wrote a letter to Katherine that read, in part, "there are
no words to describe how much I love you, and will miss you. I will
also promise you one thing: I will be home. I have a wife and a new
baby to take care of, and you guys are my world." © TODD
HEISLER/ROCKY MOUNTAIN NEWS
Analyzing visuals ppt

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Analyzing visuals ppt

  • 1. Analyzing Visual Texts andAnalyzing Visual Texts and ArgumentsArguments
  • 2. Techniques for Analyzing VisualsTechniques for Analyzing Visuals We read visuals much the same way as we readWe read visuals much the same way as we read traditional texts.traditional texts. As you analyze visuals consider the following:As you analyze visuals consider the following: – the layout of images,the layout of images, – the inclusion of words with the image,the inclusion of words with the image, – the context of the visual,the context of the visual, – information about the author,information about the author, – the purpose of the visual,the purpose of the visual, – the intended audience for the visual, andthe intended audience for the visual, and – the ways in which the context, audience, and purposethe ways in which the context, audience, and purpose affect the choice of genre.affect the choice of genre.
  • 3. Analyzing ImagesAnalyzing Images Describe the composition: layout, balance,Describe the composition: layout, balance, color, key figures, symbols, and culturalcolor, key figures, symbols, and cultural references.references. Based on these descriptions, ask yourself:Based on these descriptions, ask yourself: – What message(s) is being conveyed?What message(s) is being conveyed? – What is the purpose? Who is the audience?What is the purpose? Who is the audience? – What claim(s) can you make about theWhat claim(s) can you make about the significance or meaning of the image basedsignificance or meaning of the image based on your interpretations?on your interpretations?
  • 4.
  • 5. Analyzing the ImageAnalyzing the Image withwith the Textthe Text Do the visual and text work together?Do the visual and text work together? How does the visual add to (or distractHow does the visual add to (or distract from) the text or vice-versa?from) the text or vice-versa? How do the words highlight particular partsHow do the words highlight particular parts of the visual?of the visual? How do the words and images workHow do the words and images work together (or not) to achieve the centraltogether (or not) to achieve the central purpose for the intended audience?purpose for the intended audience?
  • 6.
  • 7. Analyzing the Text and the VisualsAnalyzing the Text and the Visuals in Contextin Context In what magazine, essay, newspaper, or onIn what magazine, essay, newspaper, or on what website does the visual appear?what website does the visual appear? What might this context tell you about theWhat might this context tell you about the audience for and purpose of this visual?audience for and purpose of this visual? In what larger social, political, or cultural contextIn what larger social, political, or cultural context does the visual appear?does the visual appear? Are there conversations (articles, blogs, essays)Are there conversations (articles, blogs, essays) about some of the visuals and their context?about some of the visuals and their context? How does this analysis help you arrive at yourHow does this analysis help you arrive at your thesis or claim?thesis or claim?
  • 8.
  • 9. Analyzing Rhetorical Appeals ofAnalyzing Rhetorical Appeals of VisualsVisuals Focus on the purpose and audience:Focus on the purpose and audience: – What appeals to logos, to pathos, or to ethosWhat appeals to logos, to pathos, or to ethos does the visual make?does the visual make? – How effective are these appeals in achievingHow effective are these appeals in achieving the writerthe writer’s purpose for the intended’s purpose for the intended audience?audience? – How does your analysis of these appealsHow does your analysis of these appeals affect your understanding of the thesis oraffect your understanding of the thesis or claim?claim?
  • 10.
  • 11. Minutes after her husband's casket arrived at the Reno airport, Katherine Cathey fell onto the flag. When 2nd Lt. James Cathey left for Iraq, he wrote a letter to Katherine that read, in part, "there are no words to describe how much I love you, and will miss you. I will also promise you one thing: I will be home. I have a wife and a new baby to take care of, and you guys are my world." © TODD HEISLER/ROCKY MOUNTAIN NEWS