Media analysis 1
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This course examines visual culture by investigating how images circulate and are mediated in Anglo-American culture, how visual media organize and produce meaning and effects from images, and provides an overview of the cultural history of images. Students will learn about concepts like encoding, production, reception, and social semiotics as well as visual language, metaphors, discourses and communication. The document outlines what students will learn, exam requirements which vary by program, and provides an overview of key topics that will be covered like codes, conventions, and the relationship between signs and meaning.
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This document provides an overview of key concepts related to media language. It defines media language as the visual language of signs used in media texts. It explains that signs have a denotation, which is the literal meaning, and a connotation, which is the implied or underlying meaning. The document also introduces several types of codes that carry meaning in media, such as symbolic codes involving images, colors, gestures, and body language, and technical codes involving camera angles and lighting.
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Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Media analysis 1
- 2. What is this course?
- 3. What is this course? An investigation of visual culture
- 4. What is this course? We will examine how images (broadly understood) circulate in Anglo-American culture
- 5. What is this course? We will try to understand the mediation process (ie. how media formalize phenomena)
- 6. What will I learn?
- 7. What will I learn? How effects are produced
- 8. What will I learn? How visual media organize their content
- 9. What will I learn? The cultural history of images
- 10. Exam!
- 12. For English program students
- 13. For English program students You pass by attending at least five out of six session and participating in the workshops
- 14. For English program students If you fail to attend or participate, you must instead write a six page exam paper
- 15. For SIS program students
- 16. For SIS students No matter how often you turn up and how much you participate, you will have to write a seven page exam paper.
- 19. What is our focus?
- 20. What is our focus? Encoding Production Cultural encyclopedia Reception
- 21. What is social semiotics?
- 23. What is social semiotics? Code Convention Connotation Denotation Anchorage
- 24. Visual language
- 25. Visual language Like any form of conventional systems (ie. texts), images have meaning potential
- 26. Visual language How is meaning potential different from meaning?
- 27. Visual language Sign -> meaning (simple)
- 28. Visual language Sign -> lexicogrammar -> meaning (complex)
- 29. Example
- 34. Visual metaphors
- 35. Visual metaphors What are the key terms for visual metaphors?
- 39. Visual discourses Visual discourses are visually constructed knowledges about reality
- 40. Visual discourses Images structure the world for us, and so are a result of ideology
- 42. Visual discourses Images legitimizes social practices
- 44. Visual discourses Images may contain scripts which enculturate us
- 47. Visual communication Define the three components of visual communication