Bosch, a German multinational founded in 1886, specializes in automotive components, industrial products, and building products, employing over 30,000 in India and 389,281 globally. The company aims for CO2 reduction by 2020, increased diversity in management, and improved workplace safety, while facing challenges from competition and market adaptability. Future opportunities include product innovation and expansion into new markets to enhance its established brand image.

1. PRESENTED BY-
AKASH BAJAJ
ABHIRUP GANGULY
RINTU GUPTA
RUPESH SHAW
SUNIT MONDAL

2. ABOUT COMPANY
• GERMAN MULTINATIONAL ENGINEERING AND ELECTRONICS COMPANY.
• IN 1886, ROBERT BOSCH FOUNDED THE “WORKSHOP FOR PRECISION MECHANICS AND ELECTRICAL ENGINEERING” IN GERLINGEN,
GERMANY.
• CORE PRODUCTS : AUTOMOTIVE COMPONENTS INCLUDING BRAKES, CONTROLS, ELECTRICAL DRIVES, ELECTRONICS, FUEL SYSTEMS,
GENERATORS, STARTER MOTORS AND STEERING SYSTEMS; INDUSTRIAL PRODUCTS, SUCH AS INCLUDING DRIVES AND CONTROLS,
PACKAGING TECHNOLOGY AND CONSUMER GOODS; AND BUILDING PRODUCTS, INCLUDING HOUSEHOLD APPLIANCES, POWER TOOLS,
SECURITY SYSTEMS AND THERMOTECHNOLOGY.
• YEAR OF FOUNDATION:
INDIA: 1951
WORLDWIDE: 1886
• EMPLOYEES:
INDIA: OVER 30,000
WORLDWIDE: 389,281
• LOCATIONS:
INDIA: 15 MANUFACTURING SITES, AND SEVEN DEVELOPMENT AND APPLICATION CENTERS
• SALES:
INDIA: OVER ₨ 13,200 CRORES IN 2013
WORLDWIDE: 73.1 BILLION EUROS
• RESEARCH AND DEVELOPMENT COST:
WORLDWIDE: 7 BILLION EUROS
• CURRENT CEO: VOLKMAR DENNER

3. PRODUCT PORTFOLIO
• SOLUTIONS FOR COMMERCIAL BUILDINGS
• SOLUTIONS FOR AIRPORT FACILITIES
• SOLUTIONS FOR THE AUTOMOTIVE INDUSTRY
• SOLUTIONS FOR ENTERTAINMENT FACILITIES
• SOLUTIONS FOR HOTEL FACILITIES
• SOLUTIONS FOR THE FOOD AND CONFECTIONERY INDUSTRY
• SOLUTIONS FOR THE PHARMACEUTICAL INDUSTRY
• SOLUTIONS FOR RAILWAYS AND TRAIN STATION FACILITIES

4. BCG MATRIX

5. PRODUCT
SPARK PLUG

6. PRICE
• BMW SPARK PLUGS-5545
• MERCEDES-BENZ SPARK PLUGS -9969
• 4 PIECE SET OF BOSCH OEM SPARK PLUGS-10453
• PLATINUM IR FUSION SPARK PLUG-3009

7. PLACE

8. PROMOTION
• SPONSORSHIPS: BOSCH HAS BEEN SPONSORING ASHWA RACING, BOSCH SPONSORS
HARDWARE CUP, SIGNS DEAL WITH MODERNISM WEEK.
• SOCIAL MEDIA: BOSCH HAS A GLOBAL FACEBOOK PAGE WHERE IT UPDATES ALL ITS LATEST
INNOVATIONS AND OTHER RELATED EVENTS AND ACTIVITIES. IT ALSO HAS A YOU TUBE
CHANNEL WHERE IT COMES WITH CREATIVE VIDEOS TO ENGAGE WITH THE CUSTOMERS.
• SALES TEAM: BOSCH HAS A SKILLED AND KNOWLEDGEABLE B2B SALES TEAM WHICH PITCH ITS
PRODUCTS AND SERVICES TO CORPORATE CLIENTS.
• BOSCH COUPONS AND PROMO CODES
• OFFERS: DURING PEAK FESTIVE SEASONS, BOSCH OFFERS DISCOUNTS ON ITS HOME
PRODUCTS.
• TV ADVERTISEMENTS: BOSCH COMES WITH CREATIVE TV ADVERTISEMENTS WHICH FOCUS ON
THE PREMIUM QUALITY AND DURABILITY OF BOSCH PRODUCTS.

9. SEGMENTING
• GEOGRAPHICALLY: NORTHERN REGION,
SOUTHERN REGION, EASTERN REGION,
WESTERN REGION, NORTH EASTERN
REGION.

10. SEGMENTING
• REGULARITY OF USAGE

11. TARGETING

12. POSITIONING

13. STRENGTH
• HIGH CUSTOMER SATISFACTION
• ESTABLISHED BRAND IMAGE AROUND THE WORLD OVER THE CENTURIES.
• CONTINUOUS IMPROVEMENT OF PRODUCTS AND QUALITY.
• EMPLOYEE DEVELOPMENT GIVEN AT MOST IMPORTANT.
• COST REDUCTION STRATEGY IS GOOD.
• GOOD INFRASTRUCTURE FACILITY.
• LESS EMPLOYEE TURNOVER.
• HIGH QUALITY AND ECO-FRIENDLY PRODUCTS.

14. WEAKNESS
• DECISION MAKING WILL BE DELAYED BECAUSE OF LONG PROCEDURE.
• IN CERTAIN SITUATIONS CENTRALIZED MANAGEMENT IS FOLLOWED.
• MARKETING OF PRODUCTS IS GIVEN LESS IMPORTANCE.
• ADAPTABILITY TOWARDS CHANGE IS LOW.
• NO DIVERSIFICATION OF BUSINESS.

15. OPPORTUNITIES
• CONTINUOUS INNOVATION OF PRODUCTS.
• BOSCH CAN FORAY INTO OTHER LINE OF BUSINESS AS IT HAS A GOOD BRAND IMAGE.
• IT CAN PRODUCE NEW MACHINERIES USING HIGH TECHNOLOGY.
• POTENTIAL TO GROW IN POWER TOOLS, PACKAGING AND SECURITY SYSTEMS.
• IT CAN PRODUCE MORE ECONOMICAL AND ECO-FRIENDLY PRODUCTS.
• IT HELPS TO COMPETE WITH OTHER COMPANIES
• QUICK COST EFFECTIVE ADAPTATION OF PRODUCT TO MARKET REQUIREMENT OF INDIAN
MARKET.

16. THREAT
• INCREASE IN COMPETITION.
• TOO MANY SUBSTITUTE PRODUCTS AVAILABLE IN THE MARKET.
• BRAND IMAGE BEING DILUTED DUE TO ENTERING INTO MANY PRODUCTS.
• GROWING BARGAINING POWER OF COMPANIES.
• CONTINUOUS COST PRESSURE.

17. FUTURE GOALS
• SYSTEMATIC CO₂ REDUCTION: BY 2020, BOSCH AIMS TO REDUCE RELATIVE CO₂ EMISSIONS BY 35
PERCENT OVER 2007 LEVELS, AND IS THUS CONTRIBUTING TO SYSTEMATIC CO₂ REDUCTION. BY 2016,
THE COMPANY HAD ALREADY ACHIEVED A REDUCTION OF 30.6 PERCENT.
• CONSISTENT ENVIRONMENTAL AND SOCIAL AUDITS: BY 2020, WE AIM TO CONDUCT 1,000
ENVIRONMENTAL AND OCCUPATIONAL SAFETY AUDITS OF OUR SUPPLIERS AROUND THE WORLD. UNTIL
NOW (AS OF 2016), WE HAVE AUDITED 614 SUPPLIERS. IN SO DOING, BOSCH HAS BEEN ABLE TO
ESTABLISH SUSTAINABILITY STANDARDS THROUGHOUT THE VALUE-ADDED CHAIN.
• MORE WOMEN IN MANAGEMENT POSITIONS: BOSCH SEES DIVERSITY AS AN ASSET. THIS IS WHY WE PUT
EVERY EFFORT INTO ATTRACTING WOMEN TO THE COMPANY. AMONG OTHER THINGS, WE HAVE
COMMITTED TO INCREASING THE SHARE OF WOMEN IN MANAGEMENT POSITIONS AT BOSCH TO 20
PERCENT BY 2020. AT PRESENT, 15.4 PERCENT OF BOSCH EXECUTIVES ARE WOMEN.
• FEWER ACCIDENTS IN THE WORKPLACE: WE ARE CONTINUOUSLY WORKING TO IMPROVE OCCUPATIONAL
SAFETY FOR OUR ASSOCIATES. OUR AIM IS TO REDUCE ACCIDENTS IN THE WORKPLACE AT BOSCH TO 1.7
ACCIDENTS PER MILLION HOURS WORKED BY 2020.