OVERVIEWWALLACE CHURCH — STRATEGIC BRANDING & PACKAGING DESIGN
WHO WE AREWALLACE CHURCH, INC.•   35 Years of Experience•   Independently Owned•   Global reach through international affi...
WHO WE AREWALLACE CHURCH, INC.•   Strategic & Creative Synergy•   Structural and Graphic Packaging•   Consumer Research Co...
OVERVIEWWALLACE CHURCH — DIVERSE CLIENT BASE
WALLACE CHURCH, INC.STRATEGIC BRANDING & PACKAGE DESIGNOUR PROCESS
DISCIPLINED STRATEGIC PROCESSVISUAL BRAND ESSENCE — ViBE™
ViBE™ VISUAL BRAND ESSENCE OVERVIEWHUMAN PERCEPTUAL HIERARCHY       COLOR • SHAPE • NUMBERS • WORDS
STRATEGIC BRANDING PROCESSSTEP ONE — SEEK•   Research – Review existing research, recommend    additional research, gain a...
STRATEGIC BRANDING PROCESSSTEP TWO — DISTINGUISH•   Brand DNA – Identify the primary functional and    emotional benefits ...
STRATEGIC BRANDING PROCESSSTEP THREE — VISUALIZE•   Visual Essence Boards — Develop a range of visual design    territorie...
LEAN CUISINEORIGINAL DESIGN
LEAN CUISINEBRAND IDENTITY
LEAN CUISINEBRAND REDESIGN & ARCHITECTURE
LEAN CUISINEDESIGN EVOLUTION
LEAN CUISINEDESIGN EVOLUTION
LEAN CUISINEDESIGN EVOLUTION
SESMARKORIGINAL DESIGN
SESMARKFINAL LOGO DESIGN
PANOS BRANDSSESMARK — FINAL DESIGN
PANOS BRANDSSESMARK — FINAL DESIGN
CIAO BELLAORIGINAL DESIGN
CIAO BELLAGELATO AND SORBET — FINAL DESIGN
CIAO BELLAGELATO AND SORBET
CIAO BELLAGELATO AND SORBET
CIAO BELLAGELATO AND SORBET MINI CUPS
STEAZORIGINAL DESIGN
STEAZSPARKLING GREEN TEA
STEAZSPARKLING GREEN TEA — ZERO CALORIE
STEAZSPARKLING GREEN TEA — 4 – PACK CARRIER
TATA BEVERAGE COMPANYEIGHT ‘O CLOCK COFFEE — FINAL
P&G/GILLETTEMACH3 NEW BRAND DEVELOPMENT
P&G/GILLETTEMACH3
P&G GILLETTEMACH 3 LINE
P&G/GILLETTEVENUS
P&G/GILLETTEVENUS
P&G GILLETTEVENUS — LINE
THE DIAL CORPORATIONRIGHT GUARD RGX NEW BRAND DESIGN
THE DIAL CORPORATIONRGX BODY SPRAY
ST. IVESORIGINAL DESIGN
ALBERTO CULVERST. IVES REDESIGN — FINAL DESIGN
ALBERTO CULVERST. IVES REDESIGN — FINAL DESIGN
BRADFORD SOAPSDENDERA NEW BRAND DEVELOPMENT — FINAL DESIGN
BRADFORD SOAPSATOMIC BEAUTY NEW BRAND DEVELOPMENT — CONCEPT DEVELOPMENT
RENUZITORIGINAL DESIGN
RENUZITNEW DESIGN, ARCHITECTURE, SEGMENTATION
RENUZITNEW DESIGN, ARCHITECTURE, SEGMENTATION
KIMBERLY-CLARKVIVA ORIGINAL
KIMBERLY-CLARKVIVA REDESIGN
THE PROCTER & GAMBLE COMPANYDAWN — BASE
THE PROCTER & GAMBLE COMPANYDAWN — PURE ESSENTIALS
SCHERING-PLOUGH CONSUMERCLARITIN OTC LAUNCH
NOVARTIS CONSUMER HEALTHPREVACID OTC LAUNCH
BROWN - FORMANFINLANDIA
BROWN-FORMANSOUTHERN COMFORT — STRUCTURE AND GRAPHIC DESIGN
WYATT ZIERZYGO — GRAPHIC DESIGN
WYATT ZIER44º NORTH — GRAPHIC DESIGN
WYATT ZIERSHANGO — GRAPHIC DESIGN CONCEPT
WYATT ZIERSHANGO — CORE VISUAL
CALLAWAY GOLFPREMIUM GOLF BALLS — DESIGN CONCEPT
DELL INC.STUDIO HYBRID
DELL INC.ADAMO
DUNKIN’ DONUTSHOLIDAY ICONS
DUNKIN BRANDSHOLIDAY PROMOTION
POLLY-OFINAL LOGO DESIGN
PARKERFINAL LOGO DESIGN
NORELCOFINAL LOGO DESIGN
NECKY KAYAKSFINAL LOGO DESIGN
OCEAN KAYAKFINAL LOGO DESIGN
GORHAMFINAL LOGO DESIGN
HOME DEPOTMILLSTEAD FINAL LOGO DESIGN
HOME DEPOTMILLSTEAD FINAL LOGO DESIGN
THANK YOU!
01 19 11 Wallace Church
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01 19 11 Wallace Church

  1. 1. OVERVIEWWALLACE CHURCH — STRATEGIC BRANDING & PACKAGING DESIGN
  2. 2. WHO WE AREWALLACE CHURCH, INC.• 35 Years of Experience• Independently Owned• Global reach through international affiliations• ViBE® - A disciplined process that Integrates strategy and creativity across all brand touch points• 45 - Member Team
  3. 3. WHO WE AREWALLACE CHURCH, INC.• Strategic & Creative Synergy• Structural and Graphic Packaging• Consumer Research Coordination• Range of Product Categories & Retail Environments• Brand Innovation/Renovation Expertise• Brand Identity Architectures: One Brand and/or Multi-Product Segments• Package Structure/Graphic Design Integration• Sustainable Consultation
  4. 4. OVERVIEWWALLACE CHURCH — DIVERSE CLIENT BASE
  5. 5. WALLACE CHURCH, INC.STRATEGIC BRANDING & PACKAGE DESIGNOUR PROCESS
  6. 6. DISCIPLINED STRATEGIC PROCESSVISUAL BRAND ESSENCE — ViBE™
  7. 7. ViBE™ VISUAL BRAND ESSENCE OVERVIEWHUMAN PERCEPTUAL HIERARCHY COLOR • SHAPE • NUMBERS • WORDS
  8. 8. STRATEGIC BRANDING PROCESSSTEP ONE — SEEK• Research – Review existing research, recommend additional research, gain an in-depth understanding of existing brand equities• Category Sweep — Audits across a variety of traditional (bricks and mortar) and on-line channels within and outside relevant product categories• Trends Review — A review of relevant category, product and lifestyle trends that can have an impact on the assignment and that can identify unique opportunities
  9. 9. STRATEGIC BRANDING PROCESSSTEP TWO — DISTINGUISH• Brand DNA – Identify the primary functional and emotional benefits of the brand and establish a core essence• Brand Mentors — Identify aspirational brands outside of our product category• Consumer Profiles — Visually depict our consumer and their daily lifestyle, habits, influencers, etc.
  10. 10. STRATEGIC BRANDING PROCESSSTEP THREE — VISUALIZE• Visual Essence Boards — Develop a range of visual design territories or themes that capture the core essence and positioning of the brand. The design territories become the catalyst for the design process• ViBE™ Research — Use “creative consumers’ to help either validate or further evolve the various ViBE™ components• Brand Essence Books — Contains usage guidelines and specifications for all visual components, including color, imagery, typography, iconography, etc. and will be used to guide the creative development process across all touch points
  11. 11. LEAN CUISINEORIGINAL DESIGN
  12. 12. LEAN CUISINEBRAND IDENTITY
  13. 13. LEAN CUISINEBRAND REDESIGN & ARCHITECTURE
  14. 14. LEAN CUISINEDESIGN EVOLUTION
  15. 15. LEAN CUISINEDESIGN EVOLUTION
  16. 16. LEAN CUISINEDESIGN EVOLUTION
  17. 17. SESMARKORIGINAL DESIGN
  18. 18. SESMARKFINAL LOGO DESIGN
  19. 19. PANOS BRANDSSESMARK — FINAL DESIGN
  20. 20. PANOS BRANDSSESMARK — FINAL DESIGN
  21. 21. CIAO BELLAORIGINAL DESIGN
  22. 22. CIAO BELLAGELATO AND SORBET — FINAL DESIGN
  23. 23. CIAO BELLAGELATO AND SORBET
  24. 24. CIAO BELLAGELATO AND SORBET
  25. 25. CIAO BELLAGELATO AND SORBET MINI CUPS
  26. 26. STEAZORIGINAL DESIGN
  27. 27. STEAZSPARKLING GREEN TEA
  28. 28. STEAZSPARKLING GREEN TEA — ZERO CALORIE
  29. 29. STEAZSPARKLING GREEN TEA — 4 – PACK CARRIER
  30. 30. TATA BEVERAGE COMPANYEIGHT ‘O CLOCK COFFEE — FINAL
  31. 31. P&G/GILLETTEMACH3 NEW BRAND DEVELOPMENT
  32. 32. P&G/GILLETTEMACH3
  33. 33. P&G GILLETTEMACH 3 LINE
  34. 34. P&G/GILLETTEVENUS
  35. 35. P&G/GILLETTEVENUS
  36. 36. P&G GILLETTEVENUS — LINE
  37. 37. THE DIAL CORPORATIONRIGHT GUARD RGX NEW BRAND DESIGN
  38. 38. THE DIAL CORPORATIONRGX BODY SPRAY
  39. 39. ST. IVESORIGINAL DESIGN
  40. 40. ALBERTO CULVERST. IVES REDESIGN — FINAL DESIGN
  41. 41. ALBERTO CULVERST. IVES REDESIGN — FINAL DESIGN
  42. 42. BRADFORD SOAPSDENDERA NEW BRAND DEVELOPMENT — FINAL DESIGN
  43. 43. BRADFORD SOAPSATOMIC BEAUTY NEW BRAND DEVELOPMENT — CONCEPT DEVELOPMENT
  44. 44. RENUZITORIGINAL DESIGN
  45. 45. RENUZITNEW DESIGN, ARCHITECTURE, SEGMENTATION
  46. 46. RENUZITNEW DESIGN, ARCHITECTURE, SEGMENTATION
  47. 47. KIMBERLY-CLARKVIVA ORIGINAL
  48. 48. KIMBERLY-CLARKVIVA REDESIGN
  49. 49. THE PROCTER & GAMBLE COMPANYDAWN — BASE
  50. 50. THE PROCTER & GAMBLE COMPANYDAWN — PURE ESSENTIALS
  51. 51. SCHERING-PLOUGH CONSUMERCLARITIN OTC LAUNCH
  52. 52. NOVARTIS CONSUMER HEALTHPREVACID OTC LAUNCH
  53. 53. BROWN - FORMANFINLANDIA
  54. 54. BROWN-FORMANSOUTHERN COMFORT — STRUCTURE AND GRAPHIC DESIGN
  55. 55. WYATT ZIERZYGO — GRAPHIC DESIGN
  56. 56. WYATT ZIER44º NORTH — GRAPHIC DESIGN
  57. 57. WYATT ZIERSHANGO — GRAPHIC DESIGN CONCEPT
  58. 58. WYATT ZIERSHANGO — CORE VISUAL
  59. 59. CALLAWAY GOLFPREMIUM GOLF BALLS — DESIGN CONCEPT
  60. 60. DELL INC.STUDIO HYBRID
  61. 61. DELL INC.ADAMO
  62. 62. DUNKIN’ DONUTSHOLIDAY ICONS
  63. 63. DUNKIN BRANDSHOLIDAY PROMOTION
  64. 64. POLLY-OFINAL LOGO DESIGN
  65. 65. PARKERFINAL LOGO DESIGN
  66. 66. NORELCOFINAL LOGO DESIGN
  67. 67. NECKY KAYAKSFINAL LOGO DESIGN
  68. 68. OCEAN KAYAKFINAL LOGO DESIGN
  69. 69. GORHAMFINAL LOGO DESIGN
  70. 70. HOME DEPOTMILLSTEAD FINAL LOGO DESIGN
  71. 71. HOME DEPOTMILLSTEAD FINAL LOGO DESIGN
  72. 72. THANK YOU!

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