Totto and Leonisa are two leading Colombian companies in the bag and women's underwear industries. Totto was founded in 1987 and has since expanded to over 550 points of sale in 22 countries across America, Europe, Asia and Africa. Leonisa was founded in 1956 and exports over USD $100 million in women's underwear annually to over 20 countries. Both companies aim to be the top global brands in their industries and continue expanding internationally, with Totto targeting the US market and Leonisa focusing on key regions like Europe.

1. FINAL PROJECT ON ANALYZING
COLOMBIAN COMPANIES
TOTTO AND LEONISA
CURSE: 2 AM
TEACHER: CHRISTIAN CAMILO ROBERTO CALDERÓN
DIANA CAMILA RUIZ TORRES

2. TOTTO HISTORY
1987 Born Nalsani S.A Yonatan Bursztyn, then 28 years old, decided to buy a
bankrupt leather manufacturing factory.
1988 With 38 employees that were part of the old manufacturing plant, Yonatan
Bursztyn began
1989 Towards the end of 1989, TOTTO inaugurated its first shop
1990 The first collection was shown in November 1990, in a show that took place
in Casa Fabricato, in the north of Bogotá.
1991 That year, TOTTO launched its collection of bags and lunch bags for children
featuring various Walt Disney characters
Images taken of: http://www.totto.com/historia

3. 1995 This was one of the most successful collections in the company’s
history
1999 This year, TOTTO set for itself the goal of conquering international
markets
2002 In that year, the company renewed its brand
2009 The Totto's first shop in Spain
2010 in 2010 the 400th shop opened in Chile
2013 Totto inagurates the shop number 500 in the heart of Madrid
2014 Totto receives the prize portfolio to the innovation
Images taken of: http://www.totto.com/historia

4. MISSION
To be the leading organization in a global marketplace in the development,
production and selling of excellent quality products; to strengthen the Totto
brand.
VISION
To be the most desired global brand by urban travellers.
Image taken of : http://www.totto.com/quienes-somos

5. CORPORATE VALUES
In Totto they it is employed with love and commitment with the country, taking
as fundamental values:
 Innovation
 Loyalty
 Honesty
 Responsibility
 Humility
 Witness
Imagen taken of: http://www.totto.com/quienes-somos

6. Tottos company
General manager
Corporate
management
of market
Corporate
management
of operations
Corporate
administrative
and financial
management
Corporate
management
of technology
and
processes
Corporate
management
of human
talent
Management
of
international
operations
Corporate
management
of operations

7. Goods and services
BAGS ACCESSORIES
CHOTHING SHOES
Images taken of: http://www.totto.com/accesorios/, http://www.totto.com/ropa/,
http://www.totto.com/maletines, http://www.totto.com/zapatos-home

8. EXPORTS
Totto counts with more than 550 points of sale in 22 countries of America,
Europe, Asia and Africa.
Image adapted by: Camila ruiz
Branches
• Albania
• Aruba
• Bolivia
• Bulgaria
• Chile
• Cyprus
• Costa Rica
• Curaçao
• Ecuador
• El Salvador
• Spain
• Greece
• Guatemala
• Honduras
• Ireland
• Italy
• Kosovo
• The
Lebanon
• Macedonia
• Morocco
• Mexico
• Montenegro
• Nicaragua
• Panama
• Paraguay
• Peru
• Portugal
• Puerto Rico
• Dominican
Republic
• Serbia
• Trinidad
and Tobago
• Venezuela

9. Totto today is one of the most recognized in Colombia and Latin America,
the company, recognized internationally by the manufacture of bags
Imagen taken of: http://www.dinero.com/edicion-impresa/informe-
especial/articulo/mmarketing-variable-estrategica/201680

10. ABROAD PROJECTION
In 2017, the goal is to come to near 650 shops and to have presence in 30
countries, between them The United States. Also it wants to enter to other
Europa's countries that accompany the operation that already has in Spain
and Portugal. In Brazil already it initiated the conversations to start
operating under the model of exemptions.
Imagen taken of: https://identidaddemarca.files.wordpress.com/2014/05/totto4.jpg

11. LEONISA HISTORY
1956 Born in Antioquia on November 20, 1956 in Medellin, under the Commercial
Collective Company, named Jiménez Aristizábal and Cía.
1962 launch of the clamper with a revolutionary and successful design.
1965 Installation of a plant of confections in Costa Rica to cover the Central
American demand.
1968 The exclusive laces, Swiss type come. Also one believes the concept of
Sexy color.
1970 Leonisa is commercialized in 11 countries.
Image and text taken
of:http://www.dinero.com/edicion-impresa/especial-
comercial/articulo/leonisa-visionarios/24916,
http://www.portafolio.co/archivo/documento/MAM-
1939921

12. 1973 The brasier appears multiuses with glasses of increase. Equally there
appears the infantile line that then will transform in Tiny.
1974 The first approximations to the juvenile line for schoolgirls
1987 Obtains the National Prize of the Quality
1988 Born the brand Leonisa In for the young women
1989 they introduce the elastic lace in the feminine underwear
1990 Leonisa comes to Europe and coordinates from Spain the distribution to
the whole continent
2000 Launch of the Air Bra. The first brasier of embossment with air valve on
the market.
2002 Launch of Funcionality. brasier in microfiber without seams
Image taken of:
http://www.colarte.com/colarte/foto.as
p?idfoto=172169

13. MISSION
Mission Let's believe solutions of beauty that mark differentiation,
emphatically in interior mode for the Latin woman.
VISION
In 2.015, Leonisa will be leading in promoting the business related to
solutions of beauty, principally feminine underwear, orientated to the markets
of the Latin woman.
Image taken of: http://ventaporcatalogo.leonisa.com/wps/portal/colombia/catalogo

14. CORPORATE VALUES
His corporate values are focused on the addressing of the business:
 Leadership
 Spirit of Equipment
 Partnership
 Excellence
Imagen taken of: http://wwwleonisasa.blogspot.com.co/

15. Manager
Submanager
Production
manager
Business
manager
Administrative
and financial
director
Designers
Operators
of court
Operators
in
confection
Operators
Of quality
control
Management
of international
operations
Sellers
Stockists and
distributors
Book-keeper
Coordination
of human
talent
Supervisor

16. GOODS AND SERVICES
Female underwear, orientated
to the markets of the Latin
woman.
Images taken of:
http://ventaporcatalogo.leon
isa.com/wps/portal/colombi
a/catalogo

17. EXPORTS
The exports of underwear overcame the USD$ 100 million according to the
numbers of the chamber of commerce of Medellin.
The agreement of free trade with the countries of South America and with
close conditions has great importance of strategy of the textile sector and of
confections.
Image Adapted by :
Camila Ruiz

18. Leonisa marks
In Leonisa it possesses technology of top and exclusive machinery on
the market to elaborate the best articles, they make 90 % of the inputs
and 100 % of the products of 44 plants.
Imagen taken of: http://www.leonisa.com/col/aboutus/premios-y-publicaciones/

19. BRANCHES
• Colombia
• Chile
• Costa rica
• Ecuador
• Guatemala
• México
• United states
• Spain
• Puerto rico
• Portugal
• Perú
• Aruba
• Curazao
• Bolivia
• Venezuela
• Argentina
• Canadá
• Rusia
• Francia
• Italia
• Nicaragua
• Salvador,
• Uruguay
Image taken of: http://marly172011.blogspot.com.co/2015/06/blog-
post.html

20. ABROAD PROJECTION
In 2018, to have presence in the principal commercial spaces, and in the best
locations adding value and generating positioning brand.
Leonisa has could to coming to very distant countries as in Europe. In
addition, of America and North America.
Imagen taken of: http://trade.mar.cx/confecciones_leonisa_s.a.