2. Freddo is the largest premium ice cream chain in Argentina, with over 30 stores and
overall annual revenues 30 million pesos.
Un Altra Volta is the key competitor of Freddo
The company was founded in 1969, in Buenos Aires capital of Argentina, Freddo
currently leads Argentine premium ice cream market.
The chain operates 29 stores in Argentina and 3 stores in Uruguay, with Arg 30 million
annual sales.
In 2004 the company was bought by the Pegasus fund for nearly US $ 20 million.
Freddo is currently pursuing variety of strategies that include launching new flavors,
new image and brand positioning, and the development of its customer loyalty
program, UNICO (unique)
3. Freddo was founded in 1969. since inception, it showed a unique approach to premium
(Italian style) ice cream production and sale.
In 1975, Freddo opened its 2nd store , and 3rd store in 1978 in corner of Santa Fe.
Freddo continued its expansion into the most important neighborhoods of Buenos Aires,
and built a unique telemarketing and customer service center, and also free home delivery.
In 1990, Freddo stockholder decided to take the business abroad and opened stores in the
seaside cities of, Uruguay.
The original Freddo family business was sold to the Exxel Group in 1999 for US$ 82 million.
In 2001,the Exxel group sold the company to Banco Galicia, and 2003 company was acquired
by Pegasus fund ,for nearly US$ 20 million.
4. Luise aversa’s son and daughter, leandro silvina aversa, founded Un Altra Volta in 2001.
They operate only two stores in key city locations, but they have vast and sound experience
in the ice cream industry, the company one of the 1st market players to introduce coffee and
Italian chocolates, offering in addition to premium ice cream.
Un altra volta stores are likely to opened at some of Freddo’s current location, this effects
five key Freddo’s stores in close to the 35% overall sales.
Freddo plans to invest Arg $ 12 million in futures(2) years, to opened three new stores.
The company international expansion strategy features plans to enter the Chilean,
Colombian, peruvian and venezuelan markets
