Pernod Ricard is a leading producer of wines and spirits. For over 12 years, Cubo has worked with many of Pernod Ricard's brands across various marketing activities in over 30 global markets. These activities include brand strategy, digital campaigns, retail promotions, experiential events, product education, and ambassador training. Cubo has helped brands like Chivas Regal, Perrier-Jouet, Havana Club, and Malibu with initiatives ranging from improving on-trade visibility to supporting global sponsorships.

1. Pernod Ricard

2. Our work for Pernod Ricard, who co-lead the global
wines and spirits industry, has now spanned more
than 12 years. In that time we’ve worked with both
their ‘Global Icons’ - Absolut and Chivas Regal – and
nearly every one of their ‘Strategic Premium’ and
‘Strategic Prestige’ spirits and champagne brands.
Our work has covered global brand activation
strategy, digital and social campaigns, on & off trade
activation, advertising, experiential, shopper, trade
communications, international market workshops and
training, travel retail, tasting programmes, drinks &
ritual creation, product education, brand ambassador
programmes and mentoring, to name just a few.
From promoting trial of Chivas Regal in the UK on-
trade to helping redefine the way the Perrier-Jouet
brand is activated internationally, Pernod Ricard has
used Cubo for both UK and global briefs with our
work having now been used in over 30 markets
worldwide.

3. Perrier-Jouet on trade activation across key
global markets to improve visibility and trial

4. “7 Years, 7 Truths” - Havana Club trade
and consumer mentoring programme

5. Jacob’s Creek travel retail activation
supporting global tennis sponsorships

6. Retail promotion partnership
with Paul Smith

7. Global tasting programme and
ambassador training for Havana Club

8. Chivas Regal - drinks rituals and cocktail
creation across all international markets

9. “Malibu Mash-Up” global activation
for latest advertising drive

10. Chivas Regal UK retail trade promotions

11. Global brand activation and 360 idea
generation and inspiration for G.H.Mumm

12. cubo.com