SlideShare a Scribd company logo
Building a Data Strategy via an Analytic Roadmap
2
• Background and Definition
• Approach and Delivery
• Why Teradata
Agenda
3
• Are we using technology to transform
our business, or are we just adding
bells-and-whistles to existing processes?
• Do our systems align to our business
model and do they provide the right level
of insight and knowledge?
Source: Wall Street
Journal
Jeanne Ross and Peter
Weill
April 25, 2011
Reuse data,
technology and
business
processes when
implementing
new systems
Permit local
initiatives to
“reinvent
the wheel.”
DO DON’T
The Challenge – How to leverage technology for business value
4
1. We have data, lots of data, and
it’s pervasive. Departments often
produce different results from the
“same” data, causing reconciliation
nightmares
2. Business is rapidly changing.
We need to address new
challenges without sacrificing
support of our operational needs
3. IT and the business seem to have
different priorities and
expectations
The Challenge - What We Hear From Our Customers
5 © 2014 Teradata
The Challenge - What We Hear From Our Customers
What if you had a
roadmap that describes a
set of integrated initiatives
aligned to your strategic
and operational business
priorities?
6
A consulting service to develop a customized roadmap that
enables and supports our client’s business priorities
Executive Summary …………
Background ….……....
Current State …………..
Future State ……………
Analytic Roadmap
Project Recommendations
Project Sequencing Considerations ..
Business Roadmap Projects ………
Information Roadmap Projects ………
Application Roadmap Projects ……..
Enablement Roadmap Projects ……..
Findings and Recommendations
Table of Contents
3
4
6
10
15
15
17
19
22
25
Delivered in an 8-10 week time frame by
our most experienced professionals
• Integrates proven services
• Supported by the Analytic
Architecture framework
• Considers the full range of
Teradata capabilities
• Demonstrates Teradata’s
Thought Leadership
Customized Roadmap
Analytic Roadmap Service – At a Glance
7 © 2014 Teradata
Value for the Customer - Why develop an Analytic Roadmap …
Evaluate data from a broader, more strategic perspective
Planned path of initiatives that drive business needs
Provides for quick wins and long-term strategic opportunities
Aligns Business and IT as a partnership
Delivers incremental value with mitigated risk
Coordinates activities across business functions and capabilities
8
• Background and Definition
• Approach and Delivery
• Why Teradata
Agenda
9
The Framework
provides a
holistic
structure and
basis for
Teradata’s
Analytic
Architecture
Approach
LevelofDefinition
As Architecture
is designed and
planned,
enablement
factors are also
considered that
cross the BIAS
slices
Business-Driven Analytic Architecture (The Cube)
10
Architecture
Context
Comments
Business
Architecture
• Defines organizational business model,
structures, missions, goals, processes
• Business fundamentals are vital for
organizational success
Information
Architecture
• Identifies data to support the Business
View
• Includes calculations and rules
• Typically includes logical/physical data
models
• Data is worked on by applications, used
by business
Application
Architecture
• Application functions and needs
• Applications execute the functional side
of the business architecture
Systems
Architecture
• The part IT cares about most
• Easiest to get wrong when we do not
concentrate on the other aspects of
architecture first!
Architectural ingredients for success
Enablement: Governance
and capability readiness
Program Planning:
Expertise and Oversight
BIAS + Enablement & Program Planning
11
Our Analytic Roadmap Approach
 Produces a roadmap tying business priorities to
technology initiatives
 Leverages Teradata architectural principles to
define and evaluate initiatives
 Consists of 4 major architecture components
(Business, Information, Application, and Systems)
wrapped by Enablement and Program Planning
considerations
 Leverages our architecture design principles so
that each recommended initiative ties
to both your priorities and our analytic
best practices
Teradata Architecture Best Practices
Delivery Components Overview
12
Business Information Application System
Program Planning
Enablement
Translate the roadmap into a program plan
Business Information Application System
Identify
business
goals and
initiatives
(to drive
everything
else)
Identify
data
needed for
business
initiatives
Identify
applications
to make use
of the data
Identify
infrastructure
needed to
leverage data
and support
applications
Identify actions needed to prepare or mature the organization
Prepare & Plan
Gather & Align
Evaluate & Recommend
Refine & Confirm
Analytic Roadmap Service - Activities within the B, I, A, & S contexts
13
Business Information Application System
Program Planning
Enablement
1. Opportunity Identification – What are the significant
business improvement opportunities?
2. Current State Analysis - What information and tools
enable these initiatives? How do these enable or limit the
business today?
3. Improvement Opportunity/Future State Analysis –
What can be done to enable and improve targeted business
priorities?
4. Roadmap for Improvement – What are the
recommendations? What are the interdependencies of the
recommendations and how are they related to the business
priorities? What are the targeted benefits and resources?
Value:
• Set Priorities & Focus
• Gain Consensus
• Identify Design Implications
and Inter-dependencies
• Improve Business-IT alignment
• Exploit effectiveness of Existing
Investments
Prepare & Plan
Gather & Align
Evaluate & Recommend
Refine & Confirm
Gain the Answers You Need
Prepareand Plan
Gather and Align
Evaluate and Recommend
Refine and Confirm
14
Delivering the Analytic Roadmap - An Example Timeline
Activities 1 2 3 4 5 6 7
Confirm scope, approach,
deliverables
B I A S
Program Planning
Enablement
Refine & Confirm
Evaluate &
Recommend
Gather & Align
Prepare & Plan
Confirm core team
Align vision, objectives, timeline
Review client documentation
Understand initiatives/projects
Facilitate meetings to validate
roadmap project recommendations
Establish priorities/timing/
dependencies
Draft roadmap/recommendations
Review drafts with key stakeholders
Deliver Analytic Roadmap &
Executive Summary
Meet with IT and Business personnel
8 9 10
15 © 2014 Teradata
Analytic Roadmap - What is delivered
Customized Roadmap: A
graphic of recommended
projects with timing and
interdependencies
Busines
s
Informa
tion
Applica
tion
System
Prepare and Plan
Gather and Align
Evaluate and Recommend
Refine and Confirm
Program Planning
Enablement
16
Q4 Q1 Q2 Q3 Q4
2015
Business Initiatives
Information
Systems
Enablement (Governance and Readiness)
2014
Legend
Status Review
Steering Committee
Source and load
Item, Orders,
Shipments
Update Inventory
and Demand
Forecast loads
Source and load
Procurement Data
Build out Treasury;
Transportation
Model
Projects that
deploy data
Marketing Excellence
Finance Optimization
Logistics - Visibility
Business drivers
Applications
Marketing Analysis
Customer Forecasting
Demand Triggers
Trade Promotion Enhancement
Integrated Margin Management
Projects that
deliver apps
Develop BICC Deployment
Plan and Standards
Establish Arch. Roles & Council (IA, DI, DA, BI Architects)
EDM phase 1 EDM phase 2 (DQ & Metadata)
BICC Development
(BI Delivery; DM)
BICC Growth and Sustainment
Projects that
deploy capability
BI Platform Consolidation
Business Objects SP5
upgrade
ERP Data Services
Platform Reclamation
Sunset BU 1- Marketing Data
Mart
BO Visual IntelligenceMarketing Data Mart
Consolidation
Projects that
deploy technology
The Roadmap in Layers
17 © 2014 Teradata
Analytic Roadmap Service - Deliverables
A customized Analytic Roadmap that enables & supports our clients’ business priorities
Customized Roadmap Findings & Recommendations
Executive Presentation Example Recommendations
Findings and Recommendations
Table of Contents
Executive Summary
Background
Business Initiatives
Information Projects
Application Projects
Systems Projects
Enablement Projects
Getting Started
3
4
6
7
8
9
10
12
18
Customer
– Executive Sponsorship
- Agree on Scope of Effort
- Confirm Timeline
- Confirm targeted deliverables
– Project Management (Limited)
- Identify key stakeholders
- Assist with Interview and Workshop Scheduling
- Assist with Attendee Participation
- Facilities
– Access to Subject Matter Experts &
Associated Documentation
- 1-2 Hour Interviews by Area
- Review of Meeting Notes & Content for Accuracy
- Participation in Prioritization Workshop (Half Day)
© 2014 Teradata
Key Responsibilities - Example
Teradata
– Research, interview and workshop
content & facilitation
– Project Management
- Teradata team management
- Coordination with Sponsor and key stakeholders
– Workshop Facilitation and Findings
– Analysis and Recommendation
documentation
– Subject Matter Expertise
– Presentation to Customer
Management
19 © 2014 Teradata
Analytic Roadmap Service – Summary
Defines targeted business priorities
Addresses full range of potential analytic solutions
Focuses efforts on those initiatives that will impact business
Increases effectiveness of existing
investments
Aligns business and IT to a shared vision and plan
Leverages Teradata best practices, experience, and thought leadership
20
• Background and Definition
• Approach and Delivery
• Why Teradata
Agenda
21
© 2014 Teradata
Architecting Success
Business-driven approach
Investment protection
Consistent, timely, cost-effective delivery
Helps exploit all forms of data analytics
Application of technology to your operational, analytical,
and informational business needs is critical
Lower risk based on best-practices
22
The Teradata Difference
Vision of business priority
driving technology
solutions
Understanding
We know how to leverage
data to maximize
business value
Unique Value
Our technology and
platform family enable
high performing
solutions
© 2014 Teradata
Teradata Consulting Services
Your Partner to drive Business Value from Technology Solutions
Teradata Industry Logical Models
Teradata Enterprise Reference Architecture
Teradata Reference Information Architecture
Teradata Solution Methodology
23
Questions and Answers
David.Schiller@Teradata.com
720-839-7704

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Analytic Roadmap Customer Overview - 2015 TUG Final-drs

  • 1. Building a Data Strategy via an Analytic Roadmap
  • 2. 2 • Background and Definition • Approach and Delivery • Why Teradata Agenda
  • 3. 3 • Are we using technology to transform our business, or are we just adding bells-and-whistles to existing processes? • Do our systems align to our business model and do they provide the right level of insight and knowledge? Source: Wall Street Journal Jeanne Ross and Peter Weill April 25, 2011 Reuse data, technology and business processes when implementing new systems Permit local initiatives to “reinvent the wheel.” DO DON’T The Challenge – How to leverage technology for business value
  • 4. 4 1. We have data, lots of data, and it’s pervasive. Departments often produce different results from the “same” data, causing reconciliation nightmares 2. Business is rapidly changing. We need to address new challenges without sacrificing support of our operational needs 3. IT and the business seem to have different priorities and expectations The Challenge - What We Hear From Our Customers
  • 5. 5 © 2014 Teradata The Challenge - What We Hear From Our Customers What if you had a roadmap that describes a set of integrated initiatives aligned to your strategic and operational business priorities?
  • 6. 6 A consulting service to develop a customized roadmap that enables and supports our client’s business priorities Executive Summary ………… Background ….…….... Current State ………….. Future State …………… Analytic Roadmap Project Recommendations Project Sequencing Considerations .. Business Roadmap Projects ……… Information Roadmap Projects ……… Application Roadmap Projects …….. Enablement Roadmap Projects …….. Findings and Recommendations Table of Contents 3 4 6 10 15 15 17 19 22 25 Delivered in an 8-10 week time frame by our most experienced professionals • Integrates proven services • Supported by the Analytic Architecture framework • Considers the full range of Teradata capabilities • Demonstrates Teradata’s Thought Leadership Customized Roadmap Analytic Roadmap Service – At a Glance
  • 7. 7 © 2014 Teradata Value for the Customer - Why develop an Analytic Roadmap … Evaluate data from a broader, more strategic perspective Planned path of initiatives that drive business needs Provides for quick wins and long-term strategic opportunities Aligns Business and IT as a partnership Delivers incremental value with mitigated risk Coordinates activities across business functions and capabilities
  • 8. 8 • Background and Definition • Approach and Delivery • Why Teradata Agenda
  • 9. 9 The Framework provides a holistic structure and basis for Teradata’s Analytic Architecture Approach LevelofDefinition As Architecture is designed and planned, enablement factors are also considered that cross the BIAS slices Business-Driven Analytic Architecture (The Cube)
  • 10. 10 Architecture Context Comments Business Architecture • Defines organizational business model, structures, missions, goals, processes • Business fundamentals are vital for organizational success Information Architecture • Identifies data to support the Business View • Includes calculations and rules • Typically includes logical/physical data models • Data is worked on by applications, used by business Application Architecture • Application functions and needs • Applications execute the functional side of the business architecture Systems Architecture • The part IT cares about most • Easiest to get wrong when we do not concentrate on the other aspects of architecture first! Architectural ingredients for success Enablement: Governance and capability readiness Program Planning: Expertise and Oversight BIAS + Enablement & Program Planning
  • 11. 11 Our Analytic Roadmap Approach  Produces a roadmap tying business priorities to technology initiatives  Leverages Teradata architectural principles to define and evaluate initiatives  Consists of 4 major architecture components (Business, Information, Application, and Systems) wrapped by Enablement and Program Planning considerations  Leverages our architecture design principles so that each recommended initiative ties to both your priorities and our analytic best practices Teradata Architecture Best Practices Delivery Components Overview
  • 12. 12 Business Information Application System Program Planning Enablement Translate the roadmap into a program plan Business Information Application System Identify business goals and initiatives (to drive everything else) Identify data needed for business initiatives Identify applications to make use of the data Identify infrastructure needed to leverage data and support applications Identify actions needed to prepare or mature the organization Prepare & Plan Gather & Align Evaluate & Recommend Refine & Confirm Analytic Roadmap Service - Activities within the B, I, A, & S contexts
  • 13. 13 Business Information Application System Program Planning Enablement 1. Opportunity Identification – What are the significant business improvement opportunities? 2. Current State Analysis - What information and tools enable these initiatives? How do these enable or limit the business today? 3. Improvement Opportunity/Future State Analysis – What can be done to enable and improve targeted business priorities? 4. Roadmap for Improvement – What are the recommendations? What are the interdependencies of the recommendations and how are they related to the business priorities? What are the targeted benefits and resources? Value: • Set Priorities & Focus • Gain Consensus • Identify Design Implications and Inter-dependencies • Improve Business-IT alignment • Exploit effectiveness of Existing Investments Prepare & Plan Gather & Align Evaluate & Recommend Refine & Confirm Gain the Answers You Need Prepareand Plan Gather and Align Evaluate and Recommend Refine and Confirm
  • 14. 14 Delivering the Analytic Roadmap - An Example Timeline Activities 1 2 3 4 5 6 7 Confirm scope, approach, deliverables B I A S Program Planning Enablement Refine & Confirm Evaluate & Recommend Gather & Align Prepare & Plan Confirm core team Align vision, objectives, timeline Review client documentation Understand initiatives/projects Facilitate meetings to validate roadmap project recommendations Establish priorities/timing/ dependencies Draft roadmap/recommendations Review drafts with key stakeholders Deliver Analytic Roadmap & Executive Summary Meet with IT and Business personnel 8 9 10
  • 15. 15 © 2014 Teradata Analytic Roadmap - What is delivered Customized Roadmap: A graphic of recommended projects with timing and interdependencies Busines s Informa tion Applica tion System Prepare and Plan Gather and Align Evaluate and Recommend Refine and Confirm Program Planning Enablement
  • 16. 16 Q4 Q1 Q2 Q3 Q4 2015 Business Initiatives Information Systems Enablement (Governance and Readiness) 2014 Legend Status Review Steering Committee Source and load Item, Orders, Shipments Update Inventory and Demand Forecast loads Source and load Procurement Data Build out Treasury; Transportation Model Projects that deploy data Marketing Excellence Finance Optimization Logistics - Visibility Business drivers Applications Marketing Analysis Customer Forecasting Demand Triggers Trade Promotion Enhancement Integrated Margin Management Projects that deliver apps Develop BICC Deployment Plan and Standards Establish Arch. Roles & Council (IA, DI, DA, BI Architects) EDM phase 1 EDM phase 2 (DQ & Metadata) BICC Development (BI Delivery; DM) BICC Growth and Sustainment Projects that deploy capability BI Platform Consolidation Business Objects SP5 upgrade ERP Data Services Platform Reclamation Sunset BU 1- Marketing Data Mart BO Visual IntelligenceMarketing Data Mart Consolidation Projects that deploy technology The Roadmap in Layers
  • 17. 17 © 2014 Teradata Analytic Roadmap Service - Deliverables A customized Analytic Roadmap that enables & supports our clients’ business priorities Customized Roadmap Findings & Recommendations Executive Presentation Example Recommendations Findings and Recommendations Table of Contents Executive Summary Background Business Initiatives Information Projects Application Projects Systems Projects Enablement Projects Getting Started 3 4 6 7 8 9 10 12
  • 18. 18 Customer – Executive Sponsorship - Agree on Scope of Effort - Confirm Timeline - Confirm targeted deliverables – Project Management (Limited) - Identify key stakeholders - Assist with Interview and Workshop Scheduling - Assist with Attendee Participation - Facilities – Access to Subject Matter Experts & Associated Documentation - 1-2 Hour Interviews by Area - Review of Meeting Notes & Content for Accuracy - Participation in Prioritization Workshop (Half Day) © 2014 Teradata Key Responsibilities - Example Teradata – Research, interview and workshop content & facilitation – Project Management - Teradata team management - Coordination with Sponsor and key stakeholders – Workshop Facilitation and Findings – Analysis and Recommendation documentation – Subject Matter Expertise – Presentation to Customer Management
  • 19. 19 © 2014 Teradata Analytic Roadmap Service – Summary Defines targeted business priorities Addresses full range of potential analytic solutions Focuses efforts on those initiatives that will impact business Increases effectiveness of existing investments Aligns business and IT to a shared vision and plan Leverages Teradata best practices, experience, and thought leadership
  • 20. 20 • Background and Definition • Approach and Delivery • Why Teradata Agenda
  • 21. 21 © 2014 Teradata Architecting Success Business-driven approach Investment protection Consistent, timely, cost-effective delivery Helps exploit all forms of data analytics Application of technology to your operational, analytical, and informational business needs is critical Lower risk based on best-practices
  • 22. 22 The Teradata Difference Vision of business priority driving technology solutions Understanding We know how to leverage data to maximize business value Unique Value Our technology and platform family enable high performing solutions © 2014 Teradata Teradata Consulting Services Your Partner to drive Business Value from Technology Solutions Teradata Industry Logical Models Teradata Enterprise Reference Architecture Teradata Reference Information Architecture Teradata Solution Methodology