The document analyzes the results of a questionnaire to help understand the target market for a singer/songwriter music video. The results show that the majority of respondents were female, aged 17-22, and expect to see performance shots, close-ups of the artist's face, and natural locations in the video. Dark colors, dark lighting, and bright colors should be avoided. Most expect the artist to be female aged 20-28, though the author chooses a 16-year-old to appear older. Listeners enjoy singer/songwriter music multiple times a week, showing it's a popular genre.