The document discusses several key relationships in music videos. It states that music videos demonstrate the genre through visual elements like stage performances or dance routines. It also notes that there is usually a relationship between the lyrics and visuals, whether illustrative, amplifying, or contradicting the lyrics. Additionally, the tone and atmosphere of the visuals often reflect the music. Record labels may demand close-ups of the artist. Music videos sometimes include references to looking through screens or mirrors and voyeuristic treatment of women. Occasionally there are intertextual references to other media.

1. 1. Music videos demonstrate genre characteristics. (e.g. stage performance
in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
2. There is a relationship between lyrics and visuals. The lyrics are
represented with images.(either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals. The tone and
atmosphere of the visual reflects that of the music.(either illustrative,
amplifying, contradicting).
4. The demands of the record label will include the need for lots of close
ups of the artist and the artist may develop motifs which recur across their
work (a visual style).
5. There is reference to notion of looking (screens within screens, mirrors,
stages, etc) and particularly voyeuristic treatment of the female body.
6. There are often intertextual reference (to films, tv programmes, other
music videos etc).

2.  Genre: It is the genre dance, you can tell with all the different sounds along with only the
featuring singing during the chorus. You can see older actors showing in there early
twenties, this would attract the audience so that they can escape reality.
 Narrative: You know that this is an old school video with the actors wearing burbury along
with going to illegal raves in the middle of know where. The narrative is linear because it is
over the evening going into the morning with a straight storyline. Narrative is saying that
drugs are good, when at the beginning they are rolling a cannabis roll with hash inside.
Then when you get to the video where they are in the illegal rave, you can see that they
have taken another substance, which effects them. It also hints to do stuff with your friends
whether your taking the risk or not.
 The audience: is for the younger generation with more of a male dominated video. I would
say the demographic that watches this is 16-24, linking more to unemployed and working
class seeing as they are the stereotypes in the video. The verisimilitude of the video is so that
the audience or listener can escape from reality or to reminisce along with your friends.
 There are no references to other videos.
 Sweet sensation, dance with the devil and self destruct are all lyrics involved in the video all
hinting to drugs along with a large group of mates.
 When the video slows down the music slows down as well. The amplifying sounds is
created when the ‘drop’ comes and they all start dancing
 They have close ups of all the different characters but you only get an glimpse of chase and
status.
 No sexual references with the whole video based around the 90’s.

3.  This genre is dance/Hip-Hop/Pop. Its not a fast paced video, its relaxing with slow
tones.
 There are loads of sexual references along with dancing with 3 super models in which an
alternate version has them walking around topless. They do contradict themselves along
with the visuals because they are talking about sex then they show a sheep, so
technically they are ultimately making a joke. It also brings in illustrative as well
because they have the 3 super models who they are dancing with which relates back the
songs lyrics.
 The music is illustrative as well bringing in a funky sort of beat with a funky video
mixing the suits with the sheep and hay with the super models.
 The video is trying to drill in #thicke which is a term they use on twitter when you
search in #thicke. This could be for publicity because if they get the message across for
Thicke it means that they will get more people looking at there music video.
 There are loads of references to a sexual notion from this video.
 There is only one case of intertexual reference when they are pouring out the expensive
alcohol which connotes that they are very rich with a high end attitude.

4.  It’s a rap/dance genre with big bass when the beat ‘drops.’
 Music with lyrics the chorus say ‘When fake love goes, true
colours show, they know there is no messing with my team.’
This shows there ‘squad’ which is there team of friends on
motorbikes, quad bikes and bicycles. This shows that all the
friends that have left have shown there real side and that
there original friends have stayed.
 They have big bass on there track. This links in with the
visual because they are riding around on motorbikes and
quad bikes, which creates a loud rumbling noise when they
ride past you in which links in with the bass in the track.
 The record labels show there brand of clothing such as ‘I
play dirty’ which is the label and the artist yungen wearing
‘forever yung.’
 They have no notion and intertexual reference.