Analysis of different markets in india
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The document compares and contrasts the décor, merchandise, product displays, product ranges, and pricing of three different types of markets: luxury malls, traditional markets, and neighborhood markets. Luxury malls have attractive lighting, expensive products for high-income customers, and limited brands at higher prices. Traditional markets have basic décor, affordable products for middle-income customers, displays to attract passersby, and quality is not a concern. Neighborhood markets have a maintained environment, household products organized for customers, wide variety of brands, and prices carefully displayed.
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The document discusses the importance of retailing and provides details on different types of retailers. It covers the different classifications of retailers based on ownership, level of service, product assortment, and price. It also describes various in-store retailers like department stores, supermarkets, discount stores, and restaurants. The document then discusses the rise of non-store retailing including direct marketing, telemarketing, and online retailing. It concludes by covering retail operations models, executing retail marketing strategies, and addressing product/service failures in retailing.
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Store layout and design are important strategies for influencing customer behavior and maximizing store success. Key considerations for layout include floor space allocation, traffic flow, and product placement. Visual merchandising techniques like lighting, displays, and signage are also crucial for attracting customers and promoting sales. Effective distribution channels move products from manufacturers to customers through intermediaries. Selecting and motivating channel members, while controlling conflicts between parties, are important management tasks.
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The document provides an overview of key concepts in marketing and marketing management. It defines marketing as creating, communicating, and delivering value to customers, and managing customer relationships. Marketing management is choosing target markets and getting, keeping, and growing customers through superior customer value. The document outlines different concepts in marketing including production, product, selling, marketing, societal marketing, and holistic marketing concepts. It also discusses the marketing mix of product, price, place, promotion, and people. Different bases for segmenting markets are described such as geographic, demographic, psychographic, and behavioral segmentation. Effective criteria for target market selection include segments being measurable, substantial, accessible, differentiable, and actionable.
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Analysis of different markets in india
- 2. • Décor: - The market is well lighted and extremely attractive • Product displayed: - Expensive products targeting the high income group are offered in the mall. • Product Range offered :- A very limited brands are exposed to sale in this kind of market. • Pricing: - The pricing of this market is relatively higher in comparison to other markets.
- 3. Existing traditional market • Décor: -This is not an aspect put into much concern in Traditional markets • Merchandize: - They have all varieties of general merchandise that is cheap and affordable by the middle income group of people. • Product displayed: - Display is done in a intention to attract passby’ers to try the merchandise displayed.
- 4. • Pricing: - Their prominent attraction is their pricing. The quality of products is not in much concern.
- 5. • Décor: - The market is well maintained and given a very shopping friendly environment • Merchandize: - They provide all household consumer products from Vegetables, grocery, spices, Toiletries etc. • Product displayed: - The product displayed is very customer friendly and well organized
- 6. • Product Range offered: - They provide a wide variety of brands for every product. • Pricing: - The price of the products here is very carefully and attractively displayed as a consumer will always hunt for what is CHEAP and BEST.
- 7. • Décor: - The commodities are well staked and the retail outlet is well organized for the ease of daily customer. • Merchandize: - They provide a limited variety of commodities that are put to daily usage • Product displayed: - product are displayed in a manner of pick on the go. • Product Range: - They provide limited brands of products that are fast moving and very affordable to the daily purchasing customer.
- 8. • Pricing: - The price of the products is not much considered by the consumer for there is general understanding of average price