Chatha Foods
Packaging Study

Market Visit
• Objectives: To study the packaging styles w.r.t design, colours
that
– Stand Out
– Look Up market
• Markets Visited:
– Gurugram: Needs Departmental Store, Le Marche
– Delhi: Modern Bazaar, Food Hall- Select City Walk

Packaging Observations
Products
National Players International Players
Traditional Contemporary English Style
Note: We observed the overall Food section beyond the Frozen or Chilled

Traditional Indian

Contemporary Indian

International

Venky’s Packaging

Packaging Observations
Traditional
Indian
Contemporary
Indian
International
-Yellows, Reds,
Oranges
-Blacks, Whites, Soil
-Mix of Images, Text, Vector Designs
-Minimalistic Elements- Images or Text.
No/ Negligible Vectors
-Text Heavy
-Break all rules Text Heavy

Observations
• Packagings that look up-market are:
– Contemporary Indian
– International
• What makes them up-market
– Deviation from “Food Colours”
– Freedom from Clutter
– Texture of the label/ pack
• Blacks, Whites stand out
• Latest style is about going back to the basics

Happy Observation
Swiss Naturen current packaging gives up-market feel because of black

Recommendations
• To keep the packaging simple & clutter free
• To introduce text (minimalistic)

Zeroed

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Message
• I’M AMAZING
• I’M AWESOME
• I’M CRAZY
• I’M DELICACY
• I’M DELICIOUS
• I’M DIFFERENT
• I’M FABULOUS
• I'M FANTASTIC
• I’M FRESH
• I’M FUN
• I’M GOOD
• I’M GREAT
• I’M IN
• I’M INTERESTING
• I’M IRRESISTIBLE
• I’M LIFE
• I’M LOVE
• I’M LOVELY
• I’M NEW
• I’M NEXT
• I’M PARTY
• I’M PERFECT
• I’M SAVORY
• I’M SINGLE
• I’M SNACKY
• I’M SOFTIE
• I’M TASTY
• I’M THERE
• I’M YOURS