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HOW IS COVID19 PLAYING OUT INSTORE ?
SOUTH AFRICA RETAILL - LEVEL 4
4 May 2020
By Claire Braithwaite
EDGARS – Restricted sale of merchandise
• Merchandise not covered under
level 4 regulation have been
neatly
cordoned off
• The store remains neat and tidy
EDGARS – displaying ‘purpose’
• Additional 10% discount offered to
doctors, nurses, police and military
EDGARS - Tone of communication
• Informal language style softens the
message
EDGARS - Tone of communication
• Informal language style softens the
message
COTTON ON – Closed
• 30% off on all merchandise but closed
on Sunday?
TRUWORTHS - SALE (on selected items)
• Sale dominates the window yet
only slected items are on sale
instore
• Summer items ( not officially
allowed to be on sale) were
included
TRUWORTHS – marked down items UNDERSTATED
• Some items were marked down to
rounded figures like R40
• Pricing was understated and in black
and white as opposed to red and
white
WOOLWORTHS - RESTRICTING ENTRY
• Only 1 /4 entrances to the store
open
• Limited entry
• Queue into full line store stretched
round the block
SMALLER CLOTHING RETAILERS - closed or business as usual
• Old Khaki – business as usual No
sign of reduced merchandise
• Spitz simply not open on Sunday
WATCH THIS SPACE FOR MORE UPDATES ON SA RETAIL
Claire Braithwaite
Marketing Consultant
+27 82 898 8551
www.linkedin.com/in/clairebraithwaitechb

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HOW IS COVID19 PLAYING OUT INSTORE ? SOUTH AFRICA RETAIL - LEVEL 4

  • 1. HOW IS COVID19 PLAYING OUT INSTORE ? SOUTH AFRICA RETAILL - LEVEL 4 4 May 2020 By Claire Braithwaite
  • 2. EDGARS – Restricted sale of merchandise • Merchandise not covered under level 4 regulation have been neatly cordoned off • The store remains neat and tidy
  • 3. EDGARS – displaying ‘purpose’ • Additional 10% discount offered to doctors, nurses, police and military
  • 4. EDGARS - Tone of communication • Informal language style softens the message
  • 5. EDGARS - Tone of communication • Informal language style softens the message
  • 6. COTTON ON – Closed • 30% off on all merchandise but closed on Sunday?
  • 7. TRUWORTHS - SALE (on selected items) • Sale dominates the window yet only slected items are on sale instore • Summer items ( not officially allowed to be on sale) were included
  • 8. TRUWORTHS – marked down items UNDERSTATED • Some items were marked down to rounded figures like R40 • Pricing was understated and in black and white as opposed to red and white
  • 9. WOOLWORTHS - RESTRICTING ENTRY • Only 1 /4 entrances to the store open • Limited entry • Queue into full line store stretched round the block
  • 10. SMALLER CLOTHING RETAILERS - closed or business as usual • Old Khaki – business as usual No sign of reduced merchandise • Spitz simply not open on Sunday
  • 11. WATCH THIS SPACE FOR MORE UPDATES ON SA RETAIL Claire Braithwaite Marketing Consultant +27 82 898 8551 www.linkedin.com/in/clairebraithwaitechb

Editor's Notes

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  2. been the industry's standard dummy text ever since the 1500s,
  3. been the industry's standard dummy text ever since the 1500s,
  4. been the industry's standard dummy text ever since the 1500s,
  5. been the industry's standard dummy text ever since the 1500s,
  6. been the industry's standard dummy text ever since the 1500s,
  7. been the industry's standard dummy text ever since the 1500s,
  8. been the industry's standard dummy text ever since the 1500s,
  9. been the industry's standard dummy text ever since the 1500s,
  10. been the industry's standard dummy text ever since the 1500s,