by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Product life cycle is an important concept of marketing that represents different stages of a product being introduced in the market till the decline. It provides the length of time that the product of a brand can stand in the market amongst the competitors. In this presentation the PLC of Cadbury is studied to view when the product was introduced and in which stage currently the brands' chocolate category is standing.
This presentation is about Cadbury Dairy Milk.onecan get idea of the history of cadbury. It's present market share, future projection of consumption including future growth of chocolate industry. It also includes the consumer behavior and their decision making process and ad campaigns with STP, BCG matrix of Cadbury Dairy Milk and also its PLC.Here you can find the porter's 5 Forces model for the Cadbury Dairy Milk and Critical success factors of the chocolate and the competitors analysis and also major distribution channel. You can get all information regarding Cadbury Dairy Milk market situation. You can get entire knowledge of their market situation
Starbucks: A Story of Growth - case study presentation for EBS/DBSBrandon J. Murray, PMP
For entry into the EBS European Business School / DBS Durham University Business School - dual Executive MBA programme, I was asked to analyze a case study from Kellogg School of Management at Northwestern University. I then had to write a handful of essays and give a 1-hour presentation consisting of 30 min of briefing and 30 min of Q/A from the EBS faculty audience.
Starbucks Corporation is known world-wide for their specialty coffee innovation and creative business design. Over time Starbucks has built a business around a relaxing, somewhat romantic atmosphere that brings to the customer a European feel and thus provides a strong user experience for its customers. In Starbucks’ earliest days, coffee consumption in the United States (US) was considered nothing special. Most US coffee offered a similar taste and wasn’t offered in a special “European” environment. With this absence of uniqueness, convenience was the dominant criteria used by US consumers to choose their coffee.
Enter Starbucks.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Product life cycle is an important concept of marketing that represents different stages of a product being introduced in the market till the decline. It provides the length of time that the product of a brand can stand in the market amongst the competitors. In this presentation the PLC of Cadbury is studied to view when the product was introduced and in which stage currently the brands' chocolate category is standing.
This presentation is about Cadbury Dairy Milk.onecan get idea of the history of cadbury. It's present market share, future projection of consumption including future growth of chocolate industry. It also includes the consumer behavior and their decision making process and ad campaigns with STP, BCG matrix of Cadbury Dairy Milk and also its PLC.Here you can find the porter's 5 Forces model for the Cadbury Dairy Milk and Critical success factors of the chocolate and the competitors analysis and also major distribution channel. You can get all information regarding Cadbury Dairy Milk market situation. You can get entire knowledge of their market situation
Starbucks: A Story of Growth - case study presentation for EBS/DBSBrandon J. Murray, PMP
For entry into the EBS European Business School / DBS Durham University Business School - dual Executive MBA programme, I was asked to analyze a case study from Kellogg School of Management at Northwestern University. I then had to write a handful of essays and give a 1-hour presentation consisting of 30 min of briefing and 30 min of Q/A from the EBS faculty audience.
Starbucks Corporation is known world-wide for their specialty coffee innovation and creative business design. Over time Starbucks has built a business around a relaxing, somewhat romantic atmosphere that brings to the customer a European feel and thus provides a strong user experience for its customers. In Starbucks’ earliest days, coffee consumption in the United States (US) was considered nothing special. Most US coffee offered a similar taste and wasn’t offered in a special “European” environment. With this absence of uniqueness, convenience was the dominant criteria used by US consumers to choose their coffee.
Enter Starbucks.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Snickers chocolate presentation
1.
2.
3. • Mars, formerly known as` Mar-O-Bar
company, was launched in 1920 in Minnesota
by Frank and his wife Ethel
• By the end of the 1920's, the Mars family was
very successful, and they were on their way to
becoming a world leader in chocolate snack
bars
• In 1932, Forrest, Frank’s son started Mars
Limited in the United Kingdom
4.
5. • Snickers was the name of Frank’s favorite
horses
• Snickers was invented in 1930 and was a big
hit
– Over 80 years later, it continues to be a big hit
• Snickers was formerly called "Marathon" in
the UK
– In 1990, the name was changed to “Snickers”
worldwide
6.
7. • Snickers targets both male and female, young and
old
• Many products were produced over the years
• Some of them are not produced anymore, like
– Snickers Munch and Snickers Duo
• Some only sold in specific countries, like
– Snickers The Lot (Crispy pieces in a thick cream,
caramel, sprinkled with a large amount of nuts,
covered in chocolate) it is only available in Australia
and New Zealand
8.
9.
10.
11.
12.
13.
14.
15.
16.
17. • Having an average price per unit: $1.04
• Around $424 million in sales per year
• Snickers is the most popular chocolate in U.S.
and worldwide
• More than 15 million Snickers are produced
each day
• Snickers also dominates the snack size
category
– It sells more than 48 million units in 52 weeks
18. • Snickers has a significant international
presence in more than 73 countries
• Supporting the development of diverse
suppliers by partnering with advocacy groups
• These organizations provide diverse
– businesses with access to capital, markets,
training and mentoring opportunities
• At a market level, Snickers support regional
organizations
19. • Working with diverse suppliers at both tier-1
and tier-2 levels
– Tier-1 suppliers are those which sell to Mars
directly
– Tier-2 suppliers are companies that sell to
Snickers' main suppliers
20. • Snickers is a convenience product
– It is sold in all the supermarkets and grocery
stores
21. • In recent years the brand has been backed by
major media investments
• They use the hunger basic need as the
leverage point
– 'You're Not You When You're Hungry' is their value
proposition
22. • Snickers wanted the message to appeal to
many audiences in different countries
– The objective of this campaign was to give
Snickers a truly global brand idea
• Snickers knew they had to promote their
brand as the most salient, successful brand in
the market
23. • The overall goal was to grow value sales every
year and to increase the reach of their
message
• Snickers had an 'unwritten' objective for the
United States
– Through research Snickers found a consistent
theme regarding the male psyche
– When guys get hungry, they're simply not
themselves
24. • Snickers showed the brand attributes as
fulfilling, nutritional, and a convenient snack
• These attributes lead the consumer to their
desired state
• Personal values include comfortable and
pleasure
25. • Snickers main appeal in this campaign was
humor
– Humor causes the audience to watch, laugh, and
most importantly remember the ad
• Created brand recall which lead to brand
awareness
26. • Snickers used older iconic celebrities for their
ads
• All had very similar characteristics including
likeability
• Celebrities were in place to show the audience
that you're not yourself when you're hungry
27. • Snickers chose to deliver their campaign
through a variety of media channels
• The marketing analysis allowed them to
become a strong local brand
• They scheduled their campaign to debut
during the first commercial break in the 2010
Super Bowl
– It costs between $2 and $5 million
28. • The debut ad starring Betty White rated
number one on the USA Admeter
• The campaign increased their volume sales by
8%, while single Snickers volume increased by
13.4%
• Snickers won the 2011 Effie Global Gold
Award
• They used a simple idea that united 43
markets across 5 regions
29. • Having an average price per unit: $1.09
– Around $417 million in sales per year
– Around 384 unit sales. M&M’s are the second-most
popular chocolate candy in U.S.
• M&M’s are the second-most popular chocolate
candy in U.S.
• The candy has achieved many milestones,
including being the first candy to be sent into
outer space
– M&M is also produced by Mars
30. • Having an average price per unit: $1.21
– Around $420 million in sales per year
– Around 347 unit sales
• Reese’s is now the third most-popular
chocolate
31. • Having an average price per unit: $1.05
– Around $261 million in sales per year
– Around 249 unit sales
• Hershey’s is the fourth most popular
chocolate candy
32. • Having an average price per unit: $1.09
• Around $210 million in sales per year
– Around 192 unit sales
• Kit Kat is the fifth most popular chocolate
candy
33. • Mars Inc., the manufacturer of Snickers and many
other convenience store treats, has decided to phase
out chocolate products that exceed 250 calories per
portion
– Mars is implementing the 250-calorie threshold as part of
an agreement with Partnership for a Healthier America (a
non-profit organization that aims to “broker meaningful
commitments” from commercial food manufacturers like
Mars to “end childhood obesity)
– The new Snickers calorie cap is also notable for the way in
which it illuminates the way anti-obesity advocates tend to
view the world
34. • A “fun-size” Snickers bar contains 80 calories. A
Snickers Mini contains 42.5 calories
• In the case of Mars’ candy bar purges and calorie
caps
– “making the healthy choice the easy choice” is
achieved not by expanding choices but rather by
narrowing them
• This tactic may improve corporate profits and
help the most avid Snickers eaters shed a few
pounds
35. • Mars is also announcing that it will be
implementing a set of actions in the short,
medium, and long-term that will help Mars
Chocolate and the cocoa industry evaluate
and strengthen their current programs to
ensure that women are able to fully
contribute to and benefit from development
programs in cocoa
36. • Mars recognizes that the most effective way
to address socioeconomic challenges in cocoa
communities around the world is to work
comprehensively and holistically