Evaluation

Creating a Film Trailer Package EVALUATION

The Combination of the Trailer and My Ancillary Products ,[object Object],The fonts used, on the magazine and the poster other than the 'Soul Switch' title, are similar to the fonts used to help tell the story in the trailer. This is as they are all rather simple serif fonts to make the text clear to read and this again is a connection between the cross-media package.

[object Object],The trailer uses a school location which can be linked again to the images; which originally were on school locations also (see above images) and this like the costumes gives the target audience something which they can identify with and relate to and make the whole package more successful. Laura Mulvey's theory of representation can also be linked to all three elements of my cross-media package as throughout Samantha is objectified. The camera-shots used in the trailer, for example the tilt up her body when she is first introduced, and her costume on all three products of the short skirt also makes use of objectification. It is clear that this provides voyeuristic pleasure for a male audience as the trailer, poster and magazine do not mention much of a main male character and so do not suggest a narcissistic pleasure for a male audience. As a female audience is attracted to the film as they can relate to the main female characters this helps to also appeal to a male audience and make the package more appealing to a wider audience.

Following/Challenging Conventions ,[object Object]

[object Object],• The use of costume also follows Laura Mulvey’s theory of the representation of women, coupled with the camerawork (the tilt up Samantha’s body when she is first introduced) as it makes use of objectification. This relates to the way the ‘Plastics’ are filmed in Mean Girls as they walk along provides voyeuristic pleasure for an assumed male audience; ‘Male Gaze’. • The narrative behind our trailer also relates to the target audience and the research we conducted as all those we analysed show the main characters experiencing some sort of change. In a Cinderella Story, the main female character changes from a tomboy to a girlie girl and in Mean Girls, the main female character goes from the new girl to a popular girl. Although our change is more physically obvious, the end of the trailer shows how they change after they switch back. This would be something which particularly relates to our target audience of female teens who can identify with the problems our two main characters face.

[object Object],[object Object]

Using Media Technologies ,[object Object]

Audience Response ,[object Object],Questionnaire 1. Which gender are you? Male Female 2. How old are you? 13 – 15 16 – 19 3. Our trailer was made for the Romantic Comedy genre. Would you be able to tell the genre of the film from the contents of the trailer? Yes No 4. Do you think the music was suitable for the genre and related to the contents of the trailer? Yes No 5. Do you think the length of the trailer was the same as existing Romantic Comedy trailers and was therefore conventional? Yes No 6. Do you think the voice-over was suitable to the trailer? Yes No 7. Did you think the costume of the actors was appropriate to the genre? Yes No

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Questionnaire Results ,[object Object]

[object Object],NOTE: The rest of the result graphs can be seen also on the blog in a separate post.

Evaluation

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