This poster summarizes the key elements of the Mama movie poster. It introduces the two main characters, Lilly and Mama, with Lilly hiding behind Mama as if scared. Mama is presented as a witch with butterflies on her dress, representing freedom despite being trapped. The poster uses dark colors and minimal lighting to convey a sense of evil and fear. It also introduces the actresses playing the roles to draw audience attention without any other promotional text.

1. The poster has a hook at
the top. This is the produces
pervious successful movie.
This is essential as Pan’s
Labyrinth is seen to be a
movie with a high views and
recognition. This way the
audience would want to
watch Mama as his previous
movie is well know.
Direct message is seen in
this poster as the little girl
is looking straight into the
camera. This is a good
way in which the
character can engage with
the audience as they
seem to be looking at
each other. It an also
create a sense of panic or
fear as the audience can
feel conscious if the
character is looking
straight at them.
The poster presents Jessica
Chastain as Annabel the
adoptive mother of the two
little girls. This was done in
order to get the audiences
attention as she is a well now
start that will have a positive
impact on sale figures as fans
will be eager to watch a movie
she's in.
This poster doesn't have any
companies names that help
them construct this movie.
This information is not
revealed as the names would
not increase their ticket sale
figures.

2. The lightening is kept to a
minimum as the audience
is only able to see the two
character and nothing in
the background. In
addition to this black
represents evil and fear.
No bright colours are used
which an suggest that
there is no hope in this
film.
Colour Scheme- overall
the colours are very dark
and kept to a minimum.
The only bright colour on
the poster is the main
title and the release
date.
The layout is simple and
basic, straight writing is
across the poster. This helps
the poster have a
professional appearance.
The main image presents
Isabelle Nélisse as Lilly and
Javier Botet as Mama. The girl
seems to be hiding behind
Mama the way little girls do
when they are scared. From
this viewpoint we can see that
Mama is trying to protect her.
Mama is presented as a which
because of the way her hands
and her skin. In addition to this
her dress has butterflies all
over it. This is controversial as
butterflies can be associated
with freedom and Mama was
stuck in a house with her two
daughters. They are also have
a short life that might go to
show that the little girl don't
have much to live. Also
Mama’s face is not shown, she
remains unknown and the
audience cannot connect with
character.

3. This poster doesn't take a
direct address as the main
characters attention is
drawn away from the
camera. This helps the
poster appear as action is
always going on and she
has to watch out. This
helps create more
enthusiasm towards the
audience as they want to
know what caught her
attention.
Film Companies- are
displayed in the middle of
the poster, bellow the
main text. These are the
companies that helped
with making the film and
they are displayed as the
audience might recognise
specific ones and fell more
persuaded in watching this
movie.
This poster presents Angelina
Jolie( written in red so it stands
out from the background) as
Evelyn Salt (revealed in a big
white luminous colour in order
for the name to really pop out
to the audience).Her
appearance is very important
as she is a very well now
successful actor that played in
numeral world known movies.
The question “ Who is Salt”
keeps a low profile as it is
written in black writing across
a blurred background, this is
displayed in this poster so the
audience would raise their
awareness about her identity.
This relates to the context of
the movie as Salt is living a
double life and her secret
identity of being a Russian spy
is revealed. In addition to this
it makes the audience wonder
which one of her identities is
the one she really embraces.

4. This poster uses a mid
shot of Salt revealing a
gun, this makes the
audience wonder what
kind of role she's might
be playing.
The poster takes a
simplistic layout with
simple writing across the
image which makes it
appear professional.
This poster lacks a
release date which is
normally found at the
bottom of the poster.
This date allows the
audience to know when
the film comes out.
This poster has used bright
lightening to represent the
fast moving action, this
included the blurred
background that makes it
hard to distinguish the place
she is in. In addition to this
the top image is seen to
move faster then the bottom
which is more blurred out.
The colours used in this poster
are very bright. This helps her
black outfit and hair stand out
from the poster. The colour
black is associated with dark
and evil. This hints that there
are bad events in this movie
and evil characters.

5. Film companies- the film
companies that are
involved with this movie
are displayed among
every film poster. This
helps the audience as if a
company that they
recognise is advertised in
the poster they are more
likely to improve ticket
sale.
The realise dates is a
common convention to
film posters, this makes
the audience aware of
the date they are able to
watch this movie.
Sinister is derived from the
Latin language and it means
“on the left side”. Sinister
has become to mean “evil”
because of the old
superstition that the left
side of the body was
unlucky.
Hook- The producer is
mention at the top of the
poster. This is done because
“ Paranormal Activity” is a
successful film and by
mentioning that the same
producer realised Sinister it
increases ticket sales as the
audience will expect the film
to be as successful as the
other movie he produced.

6. The poster also reveals
Nicholas King as Bughuul/
Mr. Boogie bellow Ellison.
He is a pagan Babylonian
deity who consumes the
souls of human children
and travels in the real
world via images of
himself.
The film take on the
ground and at the side
relate to the old take that
Ellison found in his new
house, that revealed five
families murder. His
family murder was also
filmed by his daughter
and was added to the
previous collection.
The poster presents Ethan
Hawks as Ellison Oswalt a writer
and father of two kids. He
moved into the house where a
family of five was murdered. He
was writing a book on the
tragedy but also tried to figure
out how Stephanie went
missing.
The poster also features Clare
Foley as Ashley, Ellison’s
daughter and younger kid. She
is seen to spread blood across
a wall with her hand. This
relates back to the film as she
the one that murders her
family and the paints the wall
with their blood.

7. The poster uses a long shot
of Ashley, a close up of Mr.
Boogie and also a close up
of Ellison. Behind Ashley a
wall is being revealed and
Mr. Boogie’s face is painted
on it with blood. Ellison is
shown in a film tape and is
the only character that the
audience can properly
distinguish.
This poster doesn't take a
direct address from any of
the characters as their
attention is seen to be
drawn somewhere else.
The poster takes a complex
layout according to the number
of charioteers that are being
presented. A poster will
normally reveal the main
character, this presents three
characters that are very
important to the audience. They
were shown as importance and
action is equally distributed
between them. The text is
simplistic as it reveals straight
writing across the background
that is kept to a minimum.
Colour Scheme- The colours
are kept to a minimum, they
are all dark and the dark red
blood fades into the black
image. In addition to this no
pure colours such as white are
being used and the closes
colour we get is a grey. This
goes to show that there is no
sense of hope and it creates an
evil image.