The music video concept tells the story of a boy trying to find the girl he likes after seeing her around. She always seems to disappear before he can speak to her. The settings will include city streets, a library, and a park. The girl will stand out by wearing bright colors, while background people wear black. At the end, the boy finally catches up to the girl at a bus stop, stares at her, then walks away, leaving her games and hurtfulness behind. The video will appeal to teenage audiences by portraying a relatable romantic situation and including elements like bright colors, costumes, and makeup.

1. Part 1 Music video
By Janelle Kidd
MY SONG CHOICE IS: Shine by Years and Years

2. Brainstorm:

3. The concept for my music video is: the main character tries to find the girl he likes after
seeing her around and finally plucks up the courage to try and speak to her. She always
seems to disappear and leave the main character behind. The pair will finally unite near the
end of the video where this time it's the main character that walks away.
The setting will range from city streets, bush and the library.
The girls costume will be bright colours like red, orange, blue and green. The use of bright
colour will reinforce the fact that the person is always around but seems to leave instantly
when being spotted. The audience will also be able to spot the girl from far away.
Background people will be wearing black and dark colours, so the girl will stand out
amongst the group.
Lighting will be clear and bright. Will change to become darker at the start of the video and
at the end to show opening and closure.
Props will be appropriate to each scene. (Library-books) ect.
This video will somewhat tell a story and will be of narrative style.
Concept:
The main character decides he will try and
talk to the girl but first he needs to find her.

4. After finally making contact with the girl he grabs her by the shoulder, stares for a few
seconds then walks away from all her games and hurtfulness.
The girl will be around town, the main character will be always trying to find her but once
he gets close enough she seems to disappear either on a bus, into a shop ect. She will be
wearing bright clothing to stand out amongst others.

5. Target audience appeal
This will appeal to my target audience because many could have experienced similar
situations like this, except less exaggerated. The teenage audience would appreciate
this narrative style video and will be able to follow the story and see the twist at the end.
When most would have given up on pursuing the girl, the main character decided to get
back at her. Something the audience maybe wished they had once done.
The video will involve bright elements such as costume and makeup that will give the
audience aesthetic appeal. They will also enjoy watching this video because people in
the same age group play roles in this.
This music video will appeal to teenagers but especially teenage girls who thrive over
the concept of perhaps romantic, flirtatious comedic behaviours because my video will
include these in different ways whether it's the comedic twist at the end or the romantic
feel of the boy trying to find the girl.
This genre of music will appeal to the target audience because the beat is catchy, it is
an artist that is new and a new song for them to listen to.
Genre: Mixture (narrative and performance
elements)

6. Codes and conventions for a pop music
genre:
Technical conventions:
The camera angles involved in a pop video are mostly wide shots to show the setting and
appearance of people and surroundings. Close ups and extreme close ups are used to
show facial expression and mood, this also helps to show the makeup and focal features of
the face such as lips and eyes. The camera movement is mostly still camera footage with
clean cut transitions.
The editing is mostly clean cut, fast transitions and slow opening shots.
Symbolic conventions:
The costuming and makeup involved are mostly bright and have an almost 'pop art'
theme. The costuming sometimes involves florescent colour and patterning. The makeup
involves either natural, a bold lip or smokey eyes to allow the artist or actor to stand out.
Special effects are could be used to overlap objects of focus, the backdrop of background
could be changed using special effects such as a green screen.
Most lighting in pop music videos tend to be light and bright to emphasise the use of
bright colours and help form a happy, upbeat mood

7. Tone:
The tone of my music video is: mystery, comedic
This tone will be created by: the music of course which is upbeat and of pop
style, there is plenty of pauses during the song that allow the build of suspense,
the chorus is faster as well. The fact that she is always disappearing makes it
seem mysterious, close up camera work will help show off the mystery involved
in the storyline.
The comedic side of the story will be created by using camera angles such as
wide shots, close ups and camera movements like panning ect. The main
comedic part in the story will be shown at the end when the male lead leaves the
girl lead behind.

8. Setting:
The setting in my music video will include local street area, the library and a classroom.
These settings make the story seem realistic because these are all places that are gone
to everyday. These settings fit similar to the average teenagers who attend school so the
feel of similar environment would appeal to this target audience.
At the beginning of the video the setting would be in a classroom when the boy/main
character thinks he should pursue his love for the girl.
It would then be held in local common areas such as the park, library, street view ect,
when the boy/main character goes to find the girl but she keeps disappearing.
At the end of the video the boy/main character will finally come into contact with the girl
at the bus stop where she is seen waiting for her next escape.

9. Actors costumes, props, hair and makeup:
The makeup look I have chosen for the girl in the music video
will be a bold red lip, with natural eye makeup that consists of
mascara and white eyeliner pencil to make the eyes stand out
but not so much that they are black. Powder will also be
added to get rid of shiny tones on the skin.
The hair style I have chosen
for the girl in the music video
is a high ponytail with natural
hair, I wanted her hair to be
out of her face so you could
see facial expressions and
makeup easily without it
getting caught up in the wind.
The costuming I have chosen for the extras/
background people is plain black either long
pants such as jeans or sweatpants with a shirt
or black sweatshirt. I want the extras to be
wearing dull clothing to make the girl stand
out amongst the crowd.

10. Costumes:
The colour of this costume goes with the overall
colour theme that was the idea of having the girl
standing out above everyone else so that the
audience could see her easily. This outfit follows
the typical trend of clothing that relates mostly to
pop videos but also appeals to the target audience
because this is the style most teenagers wear, as
vans are highly favoured amongst teenagers as
well as skater skirts and wool jumpers in the
winter.
This choice of costume will blend with the makeup
and choice of bold lip, none of the clothing will be
covered as the girl will have her hair positioned in a
high pony tail so that all of the costuming can be
shown.
I would like to have no large labels or logos
showing on the clothing. A plain bright theme is
going to be shown throughout the music video.

11. Costumes:
This colour theme of grey works well with the
theme of having one item stand out (the girl lead)
and have the extras seen as dull because the grey
is a step up from black and would stand out just
as well amongst it.
Ideally there would be no large labels, fonts or
logos on any of the costume.
As well as having a basic colour pallet for the male
leads role he will also have a very basic look of
perhaps blush on the cheeks to show up the effect
of his tiredness of the girl leads games and trying
to find her all the time, if the actors hair is long
enough her would gel it at the front so we can
clearly see facial features and expressions. It will
also help make his presentation look sleek and fit
the tightness of the girl leads high ponytail.

12. Props:
Books will be used in the library and in the
classroom because they help shown the realism of
the scene and realistic enough to be happening
during everyday life. This prop may be temporary
and not used throughout the full video because it
would be necessary to carry it during other settings.
School bags will be worn throughout most of the video by
both characters to show that they have just come from a
regular day at school, this will help make the situation
realistic and will help show the audience that the
characters are from the same age group as them, this will
help with the target audience appeal to the video.
The iPhone will be used by the girl lead near then
end of the video when she is being found by the
male lead at the bus stop. A close up will show her
reading the online bus timetable, planning her next
escape. The male lead will always be busy so he will
not have a phone.

13. Structure: (setup)
The structure of my music video will be:
The video will start with a hazed opening of the boy/main character gazing at the girl
he loves, a pan up of her body will be taken, then switch to a wide shot to show the
girl with a group of others. She will stand out because of her bright costuming and
makeup while they will be dressed in black, the girl will look up before bolting out of
the room.
The next set up will be the boy walking out of the class slowly, analysing the situation.
He will be miming the lyrics for small part, the camera will be circling him from all
angles.
The next set up will be him deciding to pursue the girl and breaking into a run to find
her, the setting will be on the street.
The next set up will be him going from the street to the library as he sees her red outfit
slip through the doors. He runs down an isle to spot her leg as she leaves the library.
The next set up will be at the park, as he nearly catches her but once again she leaves
right before he arrives.
The next set up will be the boy/girl lip syncing the words in a light hazed room.
The last setup will be him sprinting as fast as he can because he spots her at the bus
stop, he grabs her shoulder and spins her around. The pair stare for a while. An over
the shoulder shot shows the facial expressions of the boy before her scans her
appearance and walks of slowly down the street. Alone.
The cut between each scene/structure or set up will be mostly fast in transition but will
fade in and out of not action scenes.