The document discusses how the media product's trailer uses and develops conventions of real media. It summarizes that the trailer follows conventions like including an "enigma" to generate curiosity without fully explaining the plot. It establishes characters playing conventional roles like hero, villain, and princess. The trailer also incorporates common themes like crime and deceit among teenagers. While the genre is intended to be an action thriller, lighting challenges made portraying suspense difficult. The trailer aims to elicit an emotional response from audiences as genres typically do. Maintaining symbols like "the book" across the trailer, poster, and magazine ensures narrative consistency.