This document provides reviews of marketing materials for a band, including their website, posters, and digital packaging. For the website, it notes the clear color theme, use of clip art related to the band's name, and easy to use navigation. However, it also points out that some text is difficult to read. The posters receive mixed feedback, with praise for the variety of images and clear information labeling, but criticism that the colors are not very eye-catching and there is too much text. The digital packaging is praised for its consistent images relating to a music video, thank you message, and inclusion of production details, but it does not feature the band's logo.

1. Analysing Past
Student
Auxiliary Tasks

2. Websites
Really good, clear colour
theme that is visible
throughout the entire website
Clip Art used links to the
bands name (whale)
All menu and navigation
buttons are on the homepage
and easy to use
Quirky theme that matches
the quirkiness of the song

3. Websites
Links very well with video
footage
Easy to navigate around
Not many images or clips,
just images/screenshots from
the video
Words are difficult to read
(black text on dark screen)

4. Posters
Montage of images –
lots to look at and is
interesting and quirky.
Same purple, pink and
black colour theme
throughout.
Price of album is
clearly labelled on
poster.
Image of the album
shows audience what
to look for.
All information needed
is clearly displayed.
Clear website link.
iTunes symbol is
familiar and audience
will recognise it and
know it is reliable.
Dates for release are
clearly shown.
Same font throughout,
is consistent.
Quite dark colours, not
very eye catching.
Too much writing on
one page, needs to be
shorter and snappier.
There isn’t band logo
displayed.

5. Posters
Simple and very easy
to read.
Logos at bottom show
where audience can
find out more
information or
download relevant
material.
There is only one
image, could do with an
image of the actual
band somewhere.
Different fonts stand
out each piece of info
more, but are not
consistent.
Clearly labelled and
information is short and
snappy and not lengthy
and boring/long to
read.
It is perhaps a little too
simplistic and easy.
Needs more
images/information and
maybe some more
links to things like
websites.
Needs a band logo so
audience see familiar
images.
Stand out, eye catching
colour; purple.

6. Digi-Packs
Lots of images
relating to the video
that is being
advertised.
Continuity with the
same girl in all
images and similar
locations.
Thank You message
inside pack directed
at audience,
personal touch.
No band logo, just
name of band.
Name of song.
Barcode on it shows
it is professional and
it gives it that look.
Names of record
companies and
producers etc next
to barcode also
show it to be
professional and
real.
Similar colour
themes throughout
show an
ideology/motif.
Fonts are also the
same throughout.