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This document provides an analysis of the music video for the song "Still Here" by the band Viva Brothers. It analyzes various technical and stylistic elements of the video, including how it fits common music video genre conventions through its depiction of the band recording in a studio. The analysis also discusses editing techniques like split screens, jump cuts, and color grading used to transition between locations. Camera shots including close-ups of the band and symmetrical mid-shots are used to keep them as the central focus. Costuming, lighting, and props are also analyzed in the context of their relationship to mood, tone, and the band's image.
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Theo pwp (5)
The music video uses some conventional elements of music videos but also challenges conventions:
1) It follows a narrative focused on environmental themes rather than typical love stories.
2) Stylistic choices like black and white filming and letterbox aspect ratio draw from films like "This is England" to portray a social realist genre.
3) Fast-paced editing in a montage style engages the audience but the video also challenges conventions by not using typical lyrical content.
4) Close-ups of the character demonstrate his attitude toward protecting nature and the decline of the environment, applying genre conventions while telling an unconventional story.
Generic conventions of a music video
There are three main types of music videos: illustrative videos that tell a story through performance, amplification videos where the director interprets the song creatively, and conceptual videos that may not relate to the lyrics. Common conventions include quick camera shots between close-ups and long shots, fast editing to match the beat, expressive lighting effects, and mise-en-scene themes relating to historical periods, concert halls, or exaggerated star images through luxury settings.
Us - Regina Spektor
This video is a performance-based music video featuring the artist Regina Spektor singing and playing piano. It is set in a countryside environment during a rainy day, with shots both inside a piano room and outdoors capturing the landscape. The video utilizes a variety of shots like close-ups, long shots, and mid shots to showcase the performance. The editing matches the beat of the music and uses subtle advanced techniques like color manipulation and split screening. Props and costumes are well thought out to suit the gloomy mood of the song. Elements of Goodwin's theories are applied, with references between lyrics and visuals and a relationship created between the music and editing.
Textual analysis 1
The narrative focuses on celebrating love and peace. The style uses a filter to give it a nostalgic and retro feel filmed on old film. The lighting is very bright from being filmed on a sunny day, corresponding to the upbeat song, and the saturation was increased. The costumes have a unique 1970s style to portray the band's laidback brand identity and message of peace. A variety of shots are used including close ups, wide shots, and long shots of landmarks to promote culture and unity. There are also intertextual references to other music videos through the use of signs with lyrics.
Evaluation 1
This document summarizes how the media product uses, develops, and challenges conventions of real music videos. It discusses several aspects of the video including:
- The link between lyrics and visuals through shots that correlate with the song lyrics.
- Representing the band in a comedic way by copying the retro style of 1970s band ELO.
- Establishing a comedic genre through silly visual effects and costumes similar to other comedy music videos.
- Using techniques like camera zooms and landscape shots that are seen in other artist's music videos.
- Implementing lighting, costumes, and scenes to set the tone and atmosphere of the video in relation to the song.
Music video analysis django django
The document provides an analysis of the music video for the song "Pause Repeat" by Django Django. It notes that the video uses objects and their colors to transition between scenes in a surreal yet realistic way. It discusses experimenting with stop motion animation and whip pan/zoom transitions between clips. While the video does not focus on or include performance clips of the band, it comments on how incorporating performance clips could help highlight the artist for a music video.
Codes and Conventions
This document discusses codes and conventions in music videos. It explains that music videos use techniques like camera angles, movements, editing, sound, and mise-en-scene to portray genres and appeal to audiences. Two contrasting genres highlighted are heavy metal/rock videos, which use dark lighting and costumes to portray emotion, and R&B/pop videos, which feature wealthly settings and stylish costumes to showcase artists' performances and good lives. The document examines how different elements come together in music videos to represent genres recognizably.
Avenged sevenfold
This document analyzes the camerawork, editing, and mise-en-scene techniques used in Avenged Sevenfold's music video for "Nightmare" and how they help create a star persona for the band. Camerawork such as close-ups, POV shots, and handheld footage aim to make the audience feel like they are experiencing the story and band's perspective firsthand. Fast-paced editing, including jump cuts, cross-cutting, and fast cutting, reflect the song's energetic tempo and the band's rebellious image. Elements of the mise-en-scene like the asylum setting, dark costumes, and high-key lighting also relate to the rock genre and would appeal to Avenged
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Theo pwp (5)
The music video uses some conventional elements of music videos but also challenges conventions:
1) It follows a narrative focused on environmental themes rather than typical love stories.
2) Stylistic choices like black and white filming and letterbox aspect ratio draw from films like "This is England" to portray a social realist genre.
3) Fast-paced editing in a montage style engages the audience but the video also challenges conventions by not using typical lyrical content.
4) Close-ups of the character demonstrate his attitude toward protecting nature and the decline of the environment, applying genre conventions while telling an unconventional story.
Generic conventions of a music video
There are three main types of music videos: illustrative videos that tell a story through performance, amplification videos where the director interprets the song creatively, and conceptual videos that may not relate to the lyrics. Common conventions include quick camera shots between close-ups and long shots, fast editing to match the beat, expressive lighting effects, and mise-en-scene themes relating to historical periods, concert halls, or exaggerated star images through luxury settings.
Us - Regina Spektor
This video is a performance-based music video featuring the artist Regina Spektor singing and playing piano. It is set in a countryside environment during a rainy day, with shots both inside a piano room and outdoors capturing the landscape. The video utilizes a variety of shots like close-ups, long shots, and mid shots to showcase the performance. The editing matches the beat of the music and uses subtle advanced techniques like color manipulation and split screening. Props and costumes are well thought out to suit the gloomy mood of the song. Elements of Goodwin's theories are applied, with references between lyrics and visuals and a relationship created between the music and editing.
Textual analysis 1
The narrative focuses on celebrating love and peace. The style uses a filter to give it a nostalgic and retro feel filmed on old film. The lighting is very bright from being filmed on a sunny day, corresponding to the upbeat song, and the saturation was increased. The costumes have a unique 1970s style to portray the band's laidback brand identity and message of peace. A variety of shots are used including close ups, wide shots, and long shots of landmarks to promote culture and unity. There are also intertextual references to other music videos through the use of signs with lyrics.
Evaluation 1
This document summarizes how the media product uses, develops, and challenges conventions of real music videos. It discusses several aspects of the video including:
- The link between lyrics and visuals through shots that correlate with the song lyrics.
- Representing the band in a comedic way by copying the retro style of 1970s band ELO.
- Establishing a comedic genre through silly visual effects and costumes similar to other comedy music videos.
- Using techniques like camera zooms and landscape shots that are seen in other artist's music videos.
- Implementing lighting, costumes, and scenes to set the tone and atmosphere of the video in relation to the song.
Music video analysis django django
The document provides an analysis of the music video for the song "Pause Repeat" by Django Django. It notes that the video uses objects and their colors to transition between scenes in a surreal yet realistic way. It discusses experimenting with stop motion animation and whip pan/zoom transitions between clips. While the video does not focus on or include performance clips of the band, it comments on how incorporating performance clips could help highlight the artist for a music video.
Codes and Conventions
This document discusses codes and conventions in music videos. It explains that music videos use techniques like camera angles, movements, editing, sound, and mise-en-scene to portray genres and appeal to audiences. Two contrasting genres highlighted are heavy metal/rock videos, which use dark lighting and costumes to portray emotion, and R&B/pop videos, which feature wealthly settings and stylish costumes to showcase artists' performances and good lives. The document examines how different elements come together in music videos to represent genres recognizably.
Avenged sevenfold
This document analyzes the camerawork, editing, and mise-en-scene techniques used in Avenged Sevenfold's music video for "Nightmare" and how they help create a star persona for the band. Camerawork such as close-ups, POV shots, and handheld footage aim to make the audience feel like they are experiencing the story and band's perspective firsthand. Fast-paced editing, including jump cuts, cross-cutting, and fast cutting, reflect the song's energetic tempo and the band's rebellious image. Elements of the mise-en-scene like the asylum setting, dark costumes, and high-key lighting also relate to the rock genre and would appeal to Avenged
Music video analysis kinks
The music video for "Waterloo Sunset" by The Kinks focuses on performance shots of the band and does not correlate visually with the song's lyrics. It uses close-ups of the band and eye contact with the camera to promote the artists' image. While the happy music contrasts with the sad lyrics, the video maintains a calm tone through slow transitions and long shots. It has a surreal, abstract quality from layered video clips and is shot in black and white, reflecting the era it was made.
Assignment 7
The document discusses the typical codes and conventions of rock music videos. It outlines that rock music videos commonly feature bands wearing dark clothing, tattoos and makeup, with low-key lighting to set a dark atmosphere. The videos often tell a storyline that relates to the song's lyrics through editing techniques and cinematography. Rapid editing is used for upbeat songs while slower editing matches softer songs. Establishing shots set the location and aerial shots may foreshadow the narrative.
Music video analysis thee oh sees
The video analyzes the music video for Thee Oh Sees song "Toe Cutter-Thumb Buster". It depicts a realistic narrative of a murderer killing people in a parking lot, with gore occurring off-screen. While the representation for the band is unclear, there are no performance clips. Though the song has a fast-paced chorus, the narrative-based long shots build tension without cutting too much. Notable intense scenes match the music during the chorus, like strikes with a can. The analysis discusses technical aspects like the black bars maintaining a cinematic feel while subverting conventions of genre and focusing on a narrative over band performance.
Codes and conventions of music videos finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
Different categories of music videos
There are three main categories of music videos:
1. Narrative based videos tell a story through scenes relating to the song's lyrics and genre, often featuring footage from films the song appears in. An example is Bruno Mars' "It Will Rain" video.
2. Performance based videos feature the artist or band performing for the camera or audience, like 30 Seconds to Mars' "Closer to the Edge" which cuts together footage from their tour.
3. Concept based videos focus on a single idea or editing technique throughout the video, such as Oren Lavie's "Her Morning Elegance" which uses the same technique consistently.
Indie Genre Conventions
This document discusses conventions of the indie music video genre. It notes that settings are typically low-budget locations that are easy to access like studios, cities, parks and tunnels. Mise-en-scene aims to portray narrative through costumes, makeup and props like instruments. Performance sections focus on showcasing the artist's talents. Narratives are increasingly popular as they help audiences relate to the lyrics. Sound, camera shots, editing and effects also aim to reflect the independent spirit of the music.
Evaluation question 1
The document discusses how the media product follows conventions of real music videos. It summarizes that the titles displayed the artist name and song title over the song intro, following conventions seen in other EDM videos. It also notes the setting of beach scenes follows conventions seen in videos like Calvin Harris's "I Need Your Love". The video includes both performance and narrative scenes, combining conventions seen in music videos generally. Finally, the editing style matches the beat of the track with quick shot changes, developing conventions of fast-paced editing seen in other EDM music videos.
Textual analysis 2
The video is a performance narrative that conforms to star theory by featuring the musician Misch in various shots. It aims to portray the musician's passion for music through its relaxed, laid-back style as the characters slowly groove to the music. While the lighting and color scheme are dismal and brown, a disco ball is used to contrast and bring light, representing how music can lift any situation. The costumes have a jazz influence through denim and cord in dreary colors, subverting conventions by covering the women's bodies rather than objectifying them. Various shot types are used, including close-ups of lip syncing and wide shots of the environment. References to 1970s/80s films provide nostalgia.
Research into music videos
Narrative music videos tell a story through a sequence of events that run parallel to the song. They create an emotional bond between artist and viewer by presenting the artist's ideas in an engaging way that increases recall value. Performance music videos give audiences an authentic view of the artist by filming a live performance. Conceptual music videos are abstract and convey emotion/meaning through the music using creative freedom rather than relating directly to lyrics. Production of narrative videos requires developing a concept/script, scheduling shoots, location scouting, principal/supporting footage, and editing.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the media product conforms to and challenges conventions of real music videos. It uses common conventions like lip syncing and focusing on the star persona. However, it challenges conventions by using dim lighting that conceals the star's face and filming in front of a plain white wall with no props. The narrative focuses on a relationship between a male and female, a popular convention, but spreads the narrative throughout by cutting between scenes. Cutaways are incorporated and sped up footage is used to show the passage of time. Shots of the star persona focus on lip syncing while narrative shots use unusual angles. Editing matches the beat of the song and photoshop is used to morph images in the magazine advert
Camera Angles and Shots from Pop/Country Music Videos
The document discusses different camera shots and angles commonly used in current pop and country music videos. Establishing shots are typically used in country music videos to establish rural settings, though some pop videos also use them. Close ups are used to show facial expressions and emotions or illustrate important elements of settings and costumes. Long shots are used to establish settings and portray character positions, while maintaining a focus. High angles illustrate dominance through characters, settings, or props. Low angles portray weakness. Straight angles maintain equilibrium without implying dominance or weakness. Mid shots focus on the artist during performances, sometimes with soft focus. Tracking shots are rarely used except when showing crowds with multiple points of interest.
Pop rock conventions
In pop/rock music videos, there are conventions around how the band members are portrayed and how the music is presented:
- Medium shots show all band members equally performing their instruments, with no one member shown more than others. This presents the image of a naturally talented group.
- Clothing is casual like denim jeans and jackets, avoiding flashy fashion to maintain an image of authentic, "natural" talent rather than distracting costumes.
- Settings are typically in studios or houses to suggest the band casually playing together rather than elaborate locations.
- Lighting also aims for a natural look, with performances in available light rather than added lighting effects.
- Both narrative scenes and musical performances
Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Pmoney – slang like this
The document discusses conventions used in the music video "Slang Like This" by P-Money. It analyzes the relationship between the music and lyrics, with the camera changing to show different subjects speaking the slang words. It also discusses the use of quick shots and transitions that reinforce the fast tempo of dubstep music. Iconography featured is typical of grime/dubstep, with urban locations and styles. Close-ups are used to emphasize slang words. The video also makes brief intertextual references to other artists' music videos that use similar conventions.
Analysis of 3rd music video
This music video by Atlas Genius uses an unconventional split-screen technique where shots from different times and locations are edited to appear interacting. There is no clear narrative or order to the random shots, which include landscapes and characters in various sunny settings around the world. The indie genre icons used include bright, colorful visuals and the contemporary clothing of the happy, fun-loving band members. The conceptual and artistic style engages audiences with its challenging illusion of interactions between the split screens.
Carol vernallis music theory
The document discusses Carol Vernallis' music video theory, which focuses on four concepts: narrative, editing, camera movement/framing, and diegesis. It then provides examples of how these concepts were applied in the music video for the song "CRAZY." The narrative follows the lyrics and storyline from beginning to end. Various editing techniques like juxtaposition were used. Close-ups and long shots aided the camera work. Repetitions in movements during the chorus helped convey that the protagonist was "going crazy."
Carol Vernallis - Music Video Theory
Carol Vernallis' theory focuses on 4 key concepts for analyzing music videos: Narrative, Editing, Camera Movement/Framing, and Diegesis. The narrative of a video may be partial or disjointed and reflect the song lyrics. Editing often disrupts continuity for effect. Camerawork relies on establishing shots, close-ups, and moving with the music. The diegesis or world of the video is revealed slowly through incomplete or disrupted actions and repeated frames that draw attention.
Research into conventions
This document summarizes some common conventions in music videos. It discusses conventions related to camera work, mise-en-scene, and editing techniques. For camera work, it notes the use of close-ups, mid and long shots to focus on the artist and convey emotions. Mise-en-scene involves arranging performers and props to represent something. Common editing techniques include cuts, dissolves and matching shots to the beat. The document then discusses some specific conventions for electronic pop music videos, noting the use of long shots, lip-syncing, inspiration from 1980s styles, and fast-paced editing to match the genre.
Codes and conventions of music videos
The document discusses the various codes and conventions used in music videos to convey meaning and messages. It covers technical elements like camera angles, shots, editing pace and style which influence the perceived genre. Symbolic elements like mise en scene, expressions and poses also shape genre associations. Common conventions include camera work, editing techniques, style, sound design and mise en scene. Performance videos mainly feature the artist, while narrative videos tell a story. Different shots and camera angles are used to portray different perspectives and messages. Sound can be diegetic or non-diegetic, and is carefully edited to enhance the music and video. Location and scene choices also influence the communication of genre and themes.
Analysing past student auxiliary tasks
This document provides reviews of marketing materials for a band, including their website, posters, and digital packaging. For the website, it notes the clear color theme, use of clip art related to the band's name, and easy to use navigation. However, it also points out that some text is difficult to read. The posters receive mixed feedback, with praise for the variety of images and clear information labeling, but criticism that the colors are not very eye-catching and there is too much text. The digital packaging is praised for its consistent images relating to a music video, thank you message, and inclusion of production details, but it does not feature the band's logo.
Question 4 - Evaluation
I used a variety of technologies throughout my music video project, with different ones being useful at different stages. During research, I relied heavily on online tools like Blogger, Google, and YouTube to organize my work, find information, and access music videos. I also used the iMac computer in class to have multiple resources open simultaneously while analyzing videos. In planning and construction, I used software like Google Docs, Final Cut, and Microsoft Word. I filmed footage with a camera and edited it using Final Cut. Now in evaluation, I am using podcasting to present my reflections and Google Docs to create an effective evaluation.
Question 2
The document discusses how a media thriller represents various social groups through its characters. It analyzes the portrayal of the protagonist father Tom, the therapist Fern, the mother Shannon, daughter Angela, and son Ethan. It represents them through typical stereotypes of age, gender, class and roles to allow audiences to relate and feel more emotional impact when tragedy strikes. The document acknowledges they could have better justified the stereotypes with more time.
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Music video analysis kinks
The music video for "Waterloo Sunset" by The Kinks focuses on performance shots of the band and does not correlate visually with the song's lyrics. It uses close-ups of the band and eye contact with the camera to promote the artists' image. While the happy music contrasts with the sad lyrics, the video maintains a calm tone through slow transitions and long shots. It has a surreal, abstract quality from layered video clips and is shot in black and white, reflecting the era it was made.
Assignment 7
The document discusses the typical codes and conventions of rock music videos. It outlines that rock music videos commonly feature bands wearing dark clothing, tattoos and makeup, with low-key lighting to set a dark atmosphere. The videos often tell a storyline that relates to the song's lyrics through editing techniques and cinematography. Rapid editing is used for upbeat songs while slower editing matches softer songs. Establishing shots set the location and aerial shots may foreshadow the narrative.
Music video analysis thee oh sees
The video analyzes the music video for Thee Oh Sees song "Toe Cutter-Thumb Buster". It depicts a realistic narrative of a murderer killing people in a parking lot, with gore occurring off-screen. While the representation for the band is unclear, there are no performance clips. Though the song has a fast-paced chorus, the narrative-based long shots build tension without cutting too much. Notable intense scenes match the music during the chorus, like strikes with a can. The analysis discusses technical aspects like the black bars maintaining a cinematic feel while subverting conventions of genre and focusing on a narrative over band performance.
Codes and conventions of music videos finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
Different categories of music videos
There are three main categories of music videos:
1. Narrative based videos tell a story through scenes relating to the song's lyrics and genre, often featuring footage from films the song appears in. An example is Bruno Mars' "It Will Rain" video.
2. Performance based videos feature the artist or band performing for the camera or audience, like 30 Seconds to Mars' "Closer to the Edge" which cuts together footage from their tour.
3. Concept based videos focus on a single idea or editing technique throughout the video, such as Oren Lavie's "Her Morning Elegance" which uses the same technique consistently.
Indie Genre Conventions
This document discusses conventions of the indie music video genre. It notes that settings are typically low-budget locations that are easy to access like studios, cities, parks and tunnels. Mise-en-scene aims to portray narrative through costumes, makeup and props like instruments. Performance sections focus on showcasing the artist's talents. Narratives are increasingly popular as they help audiences relate to the lyrics. Sound, camera shots, editing and effects also aim to reflect the independent spirit of the music.
Evaluation question 1
The document discusses how the media product follows conventions of real music videos. It summarizes that the titles displayed the artist name and song title over the song intro, following conventions seen in other EDM videos. It also notes the setting of beach scenes follows conventions seen in videos like Calvin Harris's "I Need Your Love". The video includes both performance and narrative scenes, combining conventions seen in music videos generally. Finally, the editing style matches the beat of the track with quick shot changes, developing conventions of fast-paced editing seen in other EDM music videos.
Textual analysis 2
The video is a performance narrative that conforms to star theory by featuring the musician Misch in various shots. It aims to portray the musician's passion for music through its relaxed, laid-back style as the characters slowly groove to the music. While the lighting and color scheme are dismal and brown, a disco ball is used to contrast and bring light, representing how music can lift any situation. The costumes have a jazz influence through denim and cord in dreary colors, subverting conventions by covering the women's bodies rather than objectifying them. Various shot types are used, including close-ups of lip syncing and wide shots of the environment. References to 1970s/80s films provide nostalgia.
Research into music videos
Narrative music videos tell a story through a sequence of events that run parallel to the song. They create an emotional bond between artist and viewer by presenting the artist's ideas in an engaging way that increases recall value. Performance music videos give audiences an authentic view of the artist by filming a live performance. Conceptual music videos are abstract and convey emotion/meaning through the music using creative freedom rather than relating directly to lyrics. Production of narrative videos requires developing a concept/script, scheduling shoots, location scouting, principal/supporting footage, and editing.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the media product conforms to and challenges conventions of real music videos. It uses common conventions like lip syncing and focusing on the star persona. However, it challenges conventions by using dim lighting that conceals the star's face and filming in front of a plain white wall with no props. The narrative focuses on a relationship between a male and female, a popular convention, but spreads the narrative throughout by cutting between scenes. Cutaways are incorporated and sped up footage is used to show the passage of time. Shots of the star persona focus on lip syncing while narrative shots use unusual angles. Editing matches the beat of the song and photoshop is used to morph images in the magazine advert
Camera Angles and Shots from Pop/Country Music Videos
The document discusses different camera shots and angles commonly used in current pop and country music videos. Establishing shots are typically used in country music videos to establish rural settings, though some pop videos also use them. Close ups are used to show facial expressions and emotions or illustrate important elements of settings and costumes. Long shots are used to establish settings and portray character positions, while maintaining a focus. High angles illustrate dominance through characters, settings, or props. Low angles portray weakness. Straight angles maintain equilibrium without implying dominance or weakness. Mid shots focus on the artist during performances, sometimes with soft focus. Tracking shots are rarely used except when showing crowds with multiple points of interest.
Pop rock conventions
In pop/rock music videos, there are conventions around how the band members are portrayed and how the music is presented:
- Medium shots show all band members equally performing their instruments, with no one member shown more than others. This presents the image of a naturally talented group.
- Clothing is casual like denim jeans and jackets, avoiding flashy fashion to maintain an image of authentic, "natural" talent rather than distracting costumes.
- Settings are typically in studios or houses to suggest the band casually playing together rather than elaborate locations.
- Lighting also aims for a natural look, with performances in available light rather than added lighting effects.
- Both narrative scenes and musical performances
Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Pmoney – slang like this
The document discusses conventions used in the music video "Slang Like This" by P-Money. It analyzes the relationship between the music and lyrics, with the camera changing to show different subjects speaking the slang words. It also discusses the use of quick shots and transitions that reinforce the fast tempo of dubstep music. Iconography featured is typical of grime/dubstep, with urban locations and styles. Close-ups are used to emphasize slang words. The video also makes brief intertextual references to other artists' music videos that use similar conventions.
Analysis of 3rd music video
This music video by Atlas Genius uses an unconventional split-screen technique where shots from different times and locations are edited to appear interacting. There is no clear narrative or order to the random shots, which include landscapes and characters in various sunny settings around the world. The indie genre icons used include bright, colorful visuals and the contemporary clothing of the happy, fun-loving band members. The conceptual and artistic style engages audiences with its challenging illusion of interactions between the split screens.
Carol vernallis music theory
The document discusses Carol Vernallis' music video theory, which focuses on four concepts: narrative, editing, camera movement/framing, and diegesis. It then provides examples of how these concepts were applied in the music video for the song "CRAZY." The narrative follows the lyrics and storyline from beginning to end. Various editing techniques like juxtaposition were used. Close-ups and long shots aided the camera work. Repetitions in movements during the chorus helped convey that the protagonist was "going crazy."
Carol Vernallis - Music Video Theory
Carol Vernallis' theory focuses on 4 key concepts for analyzing music videos: Narrative, Editing, Camera Movement/Framing, and Diegesis. The narrative of a video may be partial or disjointed and reflect the song lyrics. Editing often disrupts continuity for effect. Camerawork relies on establishing shots, close-ups, and moving with the music. The diegesis or world of the video is revealed slowly through incomplete or disrupted actions and repeated frames that draw attention.
Research into conventions
This document summarizes some common conventions in music videos. It discusses conventions related to camera work, mise-en-scene, and editing techniques. For camera work, it notes the use of close-ups, mid and long shots to focus on the artist and convey emotions. Mise-en-scene involves arranging performers and props to represent something. Common editing techniques include cuts, dissolves and matching shots to the beat. The document then discusses some specific conventions for electronic pop music videos, noting the use of long shots, lip-syncing, inspiration from 1980s styles, and fast-paced editing to match the genre.
Codes and conventions of music videos
The document discusses the various codes and conventions used in music videos to convey meaning and messages. It covers technical elements like camera angles, shots, editing pace and style which influence the perceived genre. Symbolic elements like mise en scene, expressions and poses also shape genre associations. Common conventions include camera work, editing techniques, style, sound design and mise en scene. Performance videos mainly feature the artist, while narrative videos tell a story. Different shots and camera angles are used to portray different perspectives and messages. Sound can be diegetic or non-diegetic, and is carefully edited to enhance the music and video. Location and scene choices also influence the communication of genre and themes.
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In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
Camera Angles and Shots from Pop/Country Music Videos
Camera Angles and Shots from Pop/Country Music Videos
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Analysing past student auxiliary tasks
This document provides reviews of marketing materials for a band, including their website, posters, and digital packaging. For the website, it notes the clear color theme, use of clip art related to the band's name, and easy to use navigation. However, it also points out that some text is difficult to read. The posters receive mixed feedback, with praise for the variety of images and clear information labeling, but criticism that the colors are not very eye-catching and there is too much text. The digital packaging is praised for its consistent images relating to a music video, thank you message, and inclusion of production details, but it does not feature the band's logo.
Question 4 - Evaluation
I used a variety of technologies throughout my music video project, with different ones being useful at different stages. During research, I relied heavily on online tools like Blogger, Google, and YouTube to organize my work, find information, and access music videos. I also used the iMac computer in class to have multiple resources open simultaneously while analyzing videos. In planning and construction, I used software like Google Docs, Final Cut, and Microsoft Word. I filmed footage with a camera and edited it using Final Cut. Now in evaluation, I am using podcasting to present my reflections and Google Docs to create an effective evaluation.
Question 2
The document discusses how a media thriller represents various social groups through its characters. It analyzes the portrayal of the protagonist father Tom, the therapist Fern, the mother Shannon, daughter Angela, and son Ethan. It represents them through typical stereotypes of age, gender, class and roles to allow audiences to relate and feel more emotional impact when tragedy strikes. The document acknowledges they could have better justified the stereotypes with more time.
Evaluation question 2
Our media product represents two social groups - older and younger generations. The grandfather character, who lives alone in a dilapidated outhouse and wears dated clothing, represents older people who are disconnected from modern society. The young girl Hannah wears bright colors and represents children as innocent and vulnerable. We use locations and camera techniques to portray the characters and further represent their social groups - the park shows normalcy for children while the grandfather's dark outhouse shows his refusal to modernize. Sound design and editing styles also reflect the characters and challenge stereotypes, with the grandfather unexpectedly in control and Hannah shown as important despite her age.
Evaluation: Question 2
The document discusses conventions used in the media product's website, poster, and music video. The website follows conventions like including pages for artist info, gigs, and a gallery. Autumn themes and the artist's logo are consistent across materials. The poster includes the artist's name, album details, and fake reviews. The music video combines a narrative storyline with artist performance, using techniques like close-ups, color contrasts, and synchronization of visuals and lyrics. It aims to break stereotypes by portraying the lesbian relationship between typically feminine characters.
Question 1
The document discusses how the media product follows conventions of real media. It summarizes how the website, poster, and music video were designed to include common elements seen in other artists' works, such as pages for info, gigs, and galleries on the website. The poster includes a logo, quote, social media links, and information to build synergy across the products. The music video incorporates a narrative storyline, close-ups of the artist, and links between lyrics and visuals, fitting conventions of a typical pop music video. Efforts were made to break stereotypes by choosing non-stereotypical actresses.
Representation of Age
The document discusses the representation of age in television drama through analyzing youth and old age stereotypes. It presents both positive and negative stereotypes of youth (active, sociable vs. lazy, rebellious) and old age (wise, authoritative vs. fragile, dependent). Specific stereotypes highlighted include youths seen as criminals, pensioners as grumpy, and the elderly as frail and lonely. The document also provides instructions for an activity where students will analyze how technical elements like camerawork, mise-en-scene, sound, and editing are used in a TV sequence to construct particular representations of age.
Age Examples
The document provides exemplar responses from three candidates to questions about representing age in a television drama extract and the functions and institutional relationships of the video game industry.
Candidate A provided a high-level response, analyzing how mise-en-scène, camera work, editing, and sound were used to represent the different age groups. Candidate B's response was also strong, using examples of clothing to represent the ages and discussing shot structures.
Candidate C's response discussed the extract in a descriptive way without much technical analysis. For the second question, the choice of text did not allow a full response, and points made lacked substantiation and exemplification.
12 years a slave
12 Years a Slave was produced by Plan B Entertainment, Regency Enterprises, and Film4, distributed by Fox Searchlight Pictures, and starred Chiwetel Ejiofor, Michael Fassbender, and Lupita Nyong'o. It tells the true story of Solomon Northup, a free black man who was kidnapped and sold into slavery in the 1840s. Directed by Steve McQueen, the film was a critical and commercial success, earning over $172 million at the box office against an $18 million budget, along with multiple awards including Academy Awards, BAFTAs, and Golden Globes.
Sound match up answers
This document defines various types of sounds that can be used in television and film, including ambient sound, asynchronous sound, dialogue, diegetic sound, incidental music, mode of address, non-diegetic sound, sound bridge, sound perspective, sound effects, soundtrack, synchronous sound, themes, and voice over. It provides descriptions of each type of sound to explain how it relates to what is seen and heard by characters within the story versus what is added for the audience.
Model answer gender
The document provides feedback on a candidate's responses to two exam questions. For question one, about representations of gender in a film extract, the examiner comments that the candidate provided a sustained analysis linking technical elements to gender representations. The response showed an understanding of both conventional and unconventional roles. For question two, about the significance of digital technology for magazine institutions, the examiner notes the candidate demonstrated strong institutional knowledge and explained benefits for both audiences and the publication through synergies and future possibilities. Overall the response was deemed highly proficient and met the criteria for a high Level 3 mark.
Editing and Representation
This document defines key editing terms and discusses how they can be used to represent characters and narratives. It examines editing techniques like action matching, eyeline matching, final shots, intercutting, jump cuts, motivation, pace of editing, prevalence, selection, and shot/reverse shot. These techniques are analyzed in clips from shows like Dr. Who, Skins, Primeval, and Misfits to show how editing can represent characters, their relationships, and importance to the story. The document prompts analyzing representation through editing in a clip and considering camera work, sound, mise-en-scene, and other techniques.
Shot Composition Work Sheet
Shot composition refers to the arrangement of elements within the frame of a shot. Common techniques include the rule of thirds which positions subjects off-center, shallow focus which blurs backgrounds, and focus pulls which shift the point of focus within a shot to draw attention. Proper shot composition helps guide a viewer's eye and enhances storytelling.
12 years a slave
This document provides information about the film 12 Years a Slave including its production, distribution, marketing, audience, and financial performance. It was produced independently but distributed by major studios. It won numerous awards including Academy Awards. It had a budget of $20 million and grossed over $178 million worldwide. Celebrities promoted the film on social media and talk shows which helped its marketing. It was also marketed through posters and trailers on YouTube and websites. The film appealed to broad audiences and was made available through various digital platforms for video on demand.
Camera shots in TV Dramas - Handout
Camera shots in TV dramas can convey specific meanings beyond just what is literally shown. Close-up shots are often used to emphasize intense emotions or intimate details, establishing shots set the scene and context visually, and point-of-view shots allow the audience to see events through the perspective of a character.
Shot Composition
This document discusses different camera techniques used to communicate representation. It describes techniques like balance, symmetry, asymmetry, the rule of thirds, depth of field, shallow focus, deep focus, foreground, midground, background, and focus pulls. These techniques are used to arrange elements, show order or disorder, create visual interest, emphasize certain parts of the image, and change the focus between subjects or characters.
Intro to TV Drama
This document provides an overview of a lesson on TV dramas. It includes the following key points:
- The objectives are to understand what TV dramas are and analyze their filmic elements through answering questions, completing activities, and using provided resources.
- A definition of TV drama is provided as a story presented in a serious way that explores genres through believable characters and plots where viewers can identify with the stories.
- Elements of textual analysis for the exam are outlined, including camera shots/angles/movement, editing techniques, sound aspects like diegetic/non-diegetic, and mise-en-scène components like production design.
- Examples of TV dramas that
Representation of Gender 2016
This document discusses theories and concepts related to the representation of gender in media. It begins by having the reader make lists of adjectives used to describe males and females, noting which could be seen as negative stereotypes. It then discusses how stereotypes are socially constructed and can be reinforced or challenged through media representations. Key representation theories mentioned include Laura Mulvey's idea that cinema positions the audience as male gazing at the female object on screen, and Richard Dyer's concept of dominant ideology and how representations are made to seem natural. The document also examines common stereotypical representations of femininity and masculinity in media, focusing on traits like beauty, sexuality, and power. It analyzes how gender is depicted differently in genres considered
Sound in TV Drama
This document provides lesson objectives, key terms, and questions for analyzing sound in TV drama. It aims to help students identify examples of sound, understand key terminology, and apply the micro-element of sound to representations of gender. Students are asked to listen to and analyze sequences from TV dramas to identify diegetic and non-diegetic sounds, understand how dialogue and tone of voice construct gender and class, and consider how non-diegetic music might differ across drama genres.
Camera Shots in TV Drama
This document discusses different camera shots used in TV drama and how they can be interpreted. It defines common shots like close-up, mid shot, long shot, and point-of-view shots. It explains that denotative meanings refer to the literal description, while connotative meanings are what viewers infer about characters' emotions, attitudes, and relationships based on shots. For each shot type, it provides examples of typical connotative meanings, such as how close-ups can reveal emotions and relationships are emphasized in two shots. The document concludes by asking students to analyze shots using these denotative and connotative frameworks.
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Similar to Past Student Examples
Conventions of music videos
Music videos follow several common conventions to promote the artist and their song. They typically last 3-4 minutes and feature lip-syncing to synchronize the visuals with the music. Camera shots commonly used include close-ups, tilts, pans and moving shots of the artist. Mise-en-scene, lighting, editing and other elements are deliberately chosen to represent the mood or theme of the song. While genres may differ in their specific conventions, most music videos aim to engage the audience and increase viewership through compelling visuals that complement the accompanying track.
Conventions of a music video
A music video is primarily used to market and promote an artist's album. There are several common conventions used in music videos, including lip syncing to the song, using a mixture of performance and narrative styles, and featuring cameos. Music videos employ different camera techniques, shots, angles, and movements. Elements like location, lighting, props, costumes, and color are deliberately chosen to represent the song's meaning and genre. Effective editing, sound, and animation are also incorporated to engage audiences.
Music video conventions
This document discusses the various conventions used in music videos. It identifies different types of music videos such as performance, narrative, and cameo videos. It also outlines common camera angles like close ups and tracking shots. Additionally, it details important editing techniques for music videos like jump cuts and split screens. Finally, it examines mise-en-scene elements like props, costumes, and locations that are chosen based on the music genre and video style.
Codes and conventions of music video
- The document discusses different styles, camera shots, editing techniques, and mise-en-scene considerations for music videos. It provides examples of how these elements may vary depending on whether the video is performance-based, narrative-based, or a mixture. It also gives brief examples of how mise-en-scene elements like location, costumes, and expressions can reflect different genres of music like pop, rock, and R&B.
Conventions of a music video
The document outlines several key conventions of music videos, including narrative structure, performance focus, cameo appearances, and narrative/performance mixtures. It also discusses technical elements like camera angles, shots, movements, editing techniques, mise-en-scene components of lighting, props, costumes, and location. Sound is described as either diegetic (part of the scene) or non-diegetic (added later). Overall conventions can vary by music genre but generally involve visuals that enhance the song and relate to its lyrics, story, or meaning.
Conventions of music videos
This document discusses conventions in music videos. It notes that music videos typically follow the structure and length of the song. They also usually include a storyline connected to the lyrics or present the artist simply performing. Camera shots and editing techniques in music videos are similar to those in films, using close-ups, establishing shots, and transitions. Mise-en-scene, lighting, and other visual elements are also used to set the atmosphere and match the mood or meaning of the song.
Mv production assignment form 2021
The structural breakdown divides the song into its main sections: intro, verse 1 and 2 (chorus).
For the intro, the visual plan includes an overview shot of the environment and the artist walking from behind and then focusing on the artist from the front.
For the verse and chorus sections, the plan is to cut between clips of the artist lip-syncing, walking around the environment, and focusing on the environment.
This breakdown provides a basic template for sequencing the visuals to match the structure and pacing of the song. Specific shots will be further detailed in the storyboard and shot list.
Conventions of a music video
Music videos employ a variety of camera techniques, movements, and editing styles to represent the song's meaning. Camera shots vary from long to close-ups to emphasize the artist and emotions. Camera movements like pans and tracks showcase the artist, background, and dancers. Mise-en-scene, including positioning of people and props as well as location and lighting, conveys the song's message. Editing frequently uses jump cuts and transitions to transition between scenes quickly. Lighting and sound effects also impact the video's atmosphere and immerse the viewer in the song's world.
Conventions of a music video
Music videos employ a variety of camera techniques, movements, and editing styles to represent the song's meaning. Camera shots vary from long to close-ups to emphasize the artist and emotions. Camera movements like pans and tracks showcase the artist, background, and dancers. Mise-en-scene, including positioning of people and props as well as location and lighting, conveys the song's message. Editing frequently uses jump cuts and transitions to transition between scenes quickly. Lighting and sound effects also impact the video's atmosphere and message.
Conventions of a music video
Music videos employ a variety of camera techniques, movements, and editing styles to represent the song's meaning. Camera shots vary from long to close-ups to emphasize the artist and emotions. Camera movements like pans and tracks showcase the artist, background, and dancers. Mise-en-scene, including positioning of people and props as well as location and lighting, conveys the song's message. Editing frequently uses jump cuts and transitions to transition between scenes quickly. Lighting and sound effects also enhance the mood and immersion of the video.
Conventions of a music video
Music videos employ a variety of camera techniques, movements, and editing styles to represent the song's meaning. Camera shots vary from long to close-ups to emphasize the artist and emotions. Camera movements like pans and tracks showcase the artist, background, and dancers. Mise-en-scene, including positioning of people and props as well as location and lighting, conveys the song's message. Editing frequently uses jump cuts and transitions to transition between scenes quickly. Lighting also influences mood, with brighter colors for upbeat songs and black and white for emotional songs.
Conventions of a music video
Music videos employ a variety of camera techniques, movements, and editing styles to represent the song's meaning. Camera shots vary from long to close-ups to emphasize the artist and emotions. Camera movements like pans and tracks showcase the artist, background, and dancers. Mise-en-scene, including positioning of people and props as well as location and lighting, conveys the song's message. Editing frequently uses jump cuts and transitions to transition between scenes quickly. Lighting and sound effects also impact the video's atmosphere and immerse the viewer in the song's world.
Codes and Conventions of Music Videos
The document discusses several key conventions and techniques used in music videos, including:
1) Technical conventions like camera angles, shots, editing, and sound are used to convey meaning.
2) Symbolic techniques use facial expressions and gestures to show meanings beyond what is seen.
3) Common conventions include style, camerawork, editing, sound, set design, costumes, and location.
4) Music videos can feature performance, narrative, mixtures of both, or cameos without performance.
Music video production (1)
5 Seconds of Summer, often shortened to 5SOS, are an Australian pop rock band formed in 2011. The band consists of four members: Luke Hemmings, Michael Clifford, Calum Hood, and Ashton Irwin. They gained international fame while touring with One Direction and have since released three albums and headlined three world tours.
Question 1
This document discusses how a student's media product for a music video assignment uses, develops, and challenges conventions of real music videos. It analyzes conventions around titles, locations, shots, editing, pacing, and other elements. For titles, it notes pop and dance videos often have them while the student's indie rock track did not. It uses conventions like shots of the singer, band togetherness, and traveling scenes. Some conventions are challenged, like only featuring male characters and not highlighting the band's image. Overall, the student pulls from real music video styles but puts their own spin on conventions.
Conventions of a pop video most girls
The document discusses conventions used in music videos, focusing on Hailee Steinfeld's "Most Girls" video. It describes various camera shots (mid shots showing the artist's torso, long shots showing their full outfit), angles (high angles making the subject seem submissive, eye level as a normal view), and editing techniques (jump cuts, CGI effects, transitions between clips). Sound is also discussed, distinguishing between diegetic sounds from the video and non-diegetic music. Mise-en-scene elements like lighting, props, costumes, hair/makeup, location, and color are chosen to suit the artist's style and genre of music.
General conventions of a music video
Codes and conventions in music videos are the techniques used to construct meaning and connect with audiences. There are two main types - technical techniques related to filming and editing, and symbolic techniques related to meaning conveyed by colors, costumes, etc. Common conventions include lip syncing, using bright colors in pop videos and darker tones in rock, narrative storylines that relate to lyrics, and authentic-looking solo or group performances. The visual director chooses shots, angles, and other elements suited to the genre, artist, and song.
Live forever
The document provides an analysis of the music video for the song "Live Forever" by Oasis. It notes that the black and white imagery at the beginning conveys a gloomy mood that matches the lyrics, but color is introduced as the song becomes more upbeat. The video focuses on Liam Gallagher's performance and includes close-ups of the band playing their instruments, as is typical for alternative rock music videos. The key element that could be applied to another music video is the changing of colors throughout to keep the audience engaged and link the visuals to the song.
Live Forever A level Analysis
The document provides an analysis of the music video for the song "Live Forever" by Oasis. It notes that the black and white imagery at the beginning conveys a gloomy mood that matches the lyrics, but color is introduced as the song becomes more upbeat. The video focuses on Liam Gallagher's performance and includes close-ups of the band playing their instruments, as is typical for alternative rock music videos. The key element that could be applied to another music video is the changing of colors throughout to keep the audience engaged and link the visuals to the song.
Conventions of music videos
Music videos use a variety of camera shots and movements to frame the artist and follow their movements. Editing is fast-paced and syncopated to the beat of the song, using jump cuts between shots of different scenes and locations within seconds. Mise-en-scene elements like lighting, props, costumes, and background settings are deliberately crafted to represent the genre of the song and promote the ideology or narrative through visually emphasizing the artist.
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Draft aux poster
The document describes the elements included on a draft poster for musician Hattie Chadwick. It includes website links to find and contact Hattie, positive magazine ratings to attract audiences and incentivize album purchases, clip art images for detail, information about an upcoming release show, ticket prices, the title of a song to familiarize audiences, links to record companies to appeal to audiences, Hattie's name so people know who the poster is about, her slogan to give audiences a sense of her identity, her band's logo for recognition, and an image of Hattie so people know who they will see perform.
Conglomorates vs independent
This document discusses several major record labels, including Sony Music, Universal Music Group, XL Recordings, and IAMSOUND Records. It provides details on the founding and history of each label. It also includes case studies on notable artists signed to each label, such as Michael Jackson (Sony), Cheryl Cole (Universal), Dizzie Rascal (XL), and Florence and the Machine (IAMSOUND). The document concludes with a comparison of advantages and disadvantages of large conglomerate labels versus smaller independent labels.
Francis Lawrence
Francis Lawrence is a music video director who was born in Austria but moved to Los Angeles as a child. He has directed videos for many major artists like Lady Gaga, Pink, and Britney Spears. Lawrence's style involves keeping the artist as the central focus. He uses settings to set moods and tells both narrative and performance stories in his videos. Digital editing is also a common technique he employs to enhance meanings. The analysis looked at two of his videos for Lady Gaga's "Bad Romance" and Pink's "Just Like a Pill" to illustrate Lawrence's consistent directorial style.
Media Evaluation Question 1
The document discusses how the filmmakers used and broke thriller conventions in their film. They used blonde victims and contrasting costumes for victims and killers to represent innocence and guilt. Identical guns were used by both killers to imply a connection. One killer's face was hidden while the other's identity was revealed to mislead viewers. Music and sounds were used to build tension. Conventions that were broken included using a younger killer rather than the typical 40-60 year old, setting scenes in a house and forest rather than a city, and varying lighting between scenes rather than changing times of day. The narrative kept viewers questioning by leaving motivations unclear and using a fast-paced plot with assassins to create mystery, violence and action
Student example analysis complete
The document analyzes techniques used in several student films. It discusses the use of red herrings, concealed images of characters, jump cuts, point of view shots, lighting, sound effects, mysteries around the identity of killers, and other techniques to build suspense, tension, and keep audiences confused about what is happening. Multiple films employ techniques like never revealing the killer's identity, limited dialogue, timers adding a sense of urgency, and flashbacks to enhance the thriller and mysterious elements of the stories.
Thriller film ideas
1) The first idea involves a man who captures children, with missing posters displayed and the children's fates left ambiguous. Fast pacing and jump cuts would be used to build tension.
2) The second centers on an elderly man who seems innocent but is actually a hitman. Shots from behind would hide his identity as he drinks whiskey in a victim's home before changing into a suit after killing her.
3) The third involves two hitmen whose true identities are only revealed at the end. Scenes of a blindfolded woman and a man visiting under false pretenses build confusion before their roles as killers are made clear in a phone call between them. Dialogue is used to further confuse the audience
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Past Student Examples
- 1. Evaluating Past Student Examples Viva Brothers - Still Here
- 2. Goodwin’s Theories • This video fits with genre characteristics as typically a lot of rock bands videos will feature them recording their single in a recording studio. Also, the use of instruments fits with this genre characteristics. • Lyrics and Visual also link to each other, for example; ‘No friends, no future, no pension plan’; is sung over images of housing estates, bins and tv aerials which suggests connotations of poverty and not having a future. • The music fits with the visuals as the beat of the song is very upbeat and therefore matches the pace of the editing which is quite fast. • There are lots of close ups of the band, particularly the lead singer, this fits with the demand of the recording label. • The band have a few motifs, one is that all members of the band wear very similar clothing e.g. denim. • The video does not into Goodwin’s theory as it does not show any notion of ‘looking’. • There are also no intertextual references, it is very original.
- 3. Editing • There is a lot of split screen used to show each of the band members individually. Also the main singer is always in the middle and centrally located to show he is the main focus. • Slow Motion is used when the band are walking around town, this may be used to allow the audience to see more detail. • Jump Cuts are used a lot as there are two locations that the band are performing in, town and the recording studio. Using jump cuts means they can switch between each location quickly. • Colour also plays a big part in this video, the colour and saturation of the clips changes depending on location, for example, when the band are walking through the town centre, the colour is bright and feels positive. However, when they are singing on a housing estate, and the clips are of bins, flats and tv ariels; the colour is a lot darker and feels very negative. I feel that the colour has been deliberately altered to reflect the mood and messages of th e lyrics. • Another feature is the use of fast paced editing and the fact that there is a lot of reversing the clip used. For example, when the band are getting in the car, they suddenly start going backwards and the clip replays. This effect is very effective as it matches the pace of the editing.
- 4. Camera • There are lots of close ups used of the main artist and the rest of the band, particularly when they are pulling faces at the camera and making gestures to it. This links in with Goodwin’s theory of demands of the record label mean the artists will be the most part of the overall video. Both close ups and extreme close ups are featured here. • Also, a lot of mid shots are used of the band when they are walking around the town. This shows them from the waist up, and they are almost always centrally located in these shots, and the shot is symmetrical. This shows that they are the most important factor within the video as this is the shot used most often. • Master shots are used to feature location changes, there are a lot of location changes in this video. For example, the first location is the town centre, the second is a recording studio, and the third is a housing estate. There are a lot of other locations in the video using the same shot. • High Angle Shots are used particularly whilst in the recording studio and are often combined with a close up shot.
- 5. Mise en Scene • The costumes that are worn by the band are all very similar and this can link to the idea of the band having some sort of motif within their video. For example, they are all wearing some sort of denim. • The lighting in the video changes during the video depending on location and mood. This links to the idea of changing colour depending on these factors aswell. For example, when the band is in quite a nice place e.g. the town centre, the lighting is bright and colourful. • Props used include a car, the instruments and fireworks. These all have some sort of link to the tone, mood and context of the video. E.g. a band will obviously use instruments.