The document analyzes the front cover of the November 2012 issue of Kerrang Magazine. It summarizes the magazine's target audience as males aged 16-25 who enjoy rock, punk, grunge and indie music. The cover features an image of 30 Seconds to Mars, with bold red and black text and the band posed confidently to attract this audience. Details are also provided on the magazine's history, founders, sales, typical content and change in focus over time to remain relevant to its readers.
1. Analysis Of Magazine Front Covers
Kerrang Magazine-
Nov 2012-30 Seconds To Mars
Edition
2. Front Cover Analysis
The header
The masthead
Background
Rule of thirds/left Main cover image
third
Pull quote
Main cover/sell lines
The cover/sell lines
Barcode-
date/issue/price
The footer
3. Target Audience Of This Magazine
• Methods used to
Target audience: attract this target
audience are:
• Interests-
rock/punk/grunge/ • Colours – Although
indie they are not all bright, the
main bold one of red and
• Gender- Male black contrast with the
yellow which makes it
• Age- 16-25
more attractive to the eye
(recently dropped
to 14-17) • Pose of the artist-
relates to the main sell
• Social Class- line (we salute) and gives
Lower (some the impression of a
middle) strong, confident figure
• Price- £2-£3 • Text font- The capital
and bold text throughout
shows the loud and
powerful meaning to what
is written
4. Direct Link To Kerrang Magazine
Who publishes the magazine?
http://www.kerrang.com/blog/newissue/
• Bauer Media Group
How many sales does it make?
• 42,077
What genre/type of magazine is it?
• Mainly rock with some punk, grunge and indie
Details of its typical content and the artists/bands it features
• The magazine contains sections containing: recent releases for
music, any information on past or future concerts, also
interviews with artists or band who are in the current music
scene.
General background:
When did it start?
• June 1981
Who were the founders?
• Geoff Barton
How it has changed and why?
• Kerrang was initially dedicated to the new wave of British
heavy metal and the increase of hard rock acts. With the rise of
emo and metalcore, Kerrang then began to feature these music
trend as its central focus. The new style to the magazine was
not welcomed by all readers because of the sudden change
Detailed analysis of its target audience
• The target audience is 16-25 year olds and specifically towards
rock music fans. Although recently, the age of the audience has
decreased and it is more 14-17 year olds who are more likely to
buy and read the magazine now due to its featured bands being
partly to do with the pop genre scene.