1. The document outlines a capstone project that examines consumer preferences and attitudes toward purchasing Indian versus foreign brands of toiletries in the Indian market. 2. A questionnaire will be used to collect data from a random sample of 100-150 consumers across 5 Indian states to measure the influence of a brand's perceived country of origin on consumer perception and purchase decisions. 3. The study will analyze the data using quantitative techniques like pie charts and graphs to evaluate consumer preferences between Indian and foreign brands and determine how brand origin impacts buying behavior.