The film was produced by 20th Century Fox and Regency Enterprises and distributed by 20th Century Fox. The title sequence begins with contrasting classical and loud percussion music, signifying the divide between normal life and the chaotic narrative. It then shows microscopic views of the inside of a body, focusing on nerves and biology, suggesting the film will be a psychological drama exploring mental health. The main characters are then credited against a dramatic background, with Brad Pitt's name first to attract audiences. The sequence ends with a close-up of a panicked character holding a gun in his mouth, establishing his fear and weakness, as the voiceover mentions the character Tyler Durden.

1. Elleah Stanton

2. The film was produced by 20th Century Fox and
Regency Enterprises.
20th Century Fox also distributed the film.
Regency Enterprises is an American
entertainment company.

3.  Stereotypically, this film is aimed at older
teenagers/adults ranging from 18-25.
 The film is rated 18.
 It is aimed primarily at males because
stereotypically they are the gender who
associates with fighting recreationally.
However there is a large female following,
this could be due to the fact Brad Pitt has a
major role in the film.

4. First, accompanying a black screen, comes the sound of a record about to play on a record player and classical music
then begins to play. Then the track is abruptly interrupted by the sound of a broken record when then turns into a loud
percussion/bass based track.
This contrast signifies how the film contains a narrative that goes against the norms of society. The classical music
sounds civilised and normal, acting as the everyday hustle and bustle of society, and the loud music sounds aggressive
and violent reflecting the chaotic and anarchistic idea of life that the narrative will show. These two clashing genres of
music clearly show the divide between the idea of normal life and the life that the characters in the film will lead.
The title sequence begins in what
looks like a microscopic view of the
inside of a body. The fact that the
camera begins from within a character
to intensely signifies that whatever
emotions/actions the character
shows/does in the film will be directly
caused by an internal chemical
reaction within the body.

5. Here, nerves are shown that are lighting up with
electrical impulses. The music sounds intense and loud
which immerses the viewer within the body. This
suggests that the film will be rampant and
psychologically-driven.
It allows the viewer to feel like they are inside the body
of the character, and therefore suggests to them that
they will be closely following the psychological life of
the owner of the body.
The shot then appears to carry on through various
different microscopic parts of inside the human body.
This use of biological images suggests that the film will
be a psychological drama. The viewer is explicitly
shown the biology behind the human body and
therefore shows that one of the main themes of the film
will be mental health.
The camera is moving rapidly outwards from the centre,
meaning that the viewer is bombarded with all types of
imagery regarding bodily functions and biology

6. The biggest selling name is shown first. One of the reasons
Brad Pitt was chosen over Russell Crowe for the part of Tyler
Durden was because Brad was such a well-loved actor and
the producers wanted the film to be a big hit.
The screen flashes light blue for one frame then the credit is
shown.
The font of the text is dramatic and bold which emphasises
the chaotic themes within the film.
Then Edward Norton is credited who would be considered as
the main protagonist. His name is placed after a lesser
character because he less well known than Brad Pitt.
Then Helena Bonham Carter is credited who is quite a
significant character in the film.
The text gets surrounded with a blue smoke then disappears.
This signifies that the film will contain an enigma narrative as
it looks eerie and spooky.

7. The title appears, with a flash of the text in a larger
font that covers the screen. This adds to the dramatic
side of the genre as the viewer is bombarded with the
title.
The text arrives on the screen differently to when the
credits appear, this lets the audience know that this is
the title of the film.
After this, the credits for some of the other larger
characters in the film are shown, including Meat Loaf and
Jared Leto. These actors are both people with large fan
followings, so the viewer feels delight when they see their
names appear. Both are also known for changing their
appearance drastically for roles in films so the viewer is
excited to see when they will feature and what form they
will take.

9.  The order of the crew credits is : casting, costume designer,
special makeup and effects supervisor, sound designer,
music by, film editor, production designer, director of
photography, executive producer, based on the novel by and
screenplay.
 There is no credit that is used on a specific image. All credits
appear in the same way, leave in the same way and have
practically the same background.
 This suggests that all crew members had equal contribution
to the film .

10. The next part in the title sequence shows
the camera coming out of a pore on what
seems to be skin. The skin is covered with
droplets of sweat, this connotes nervousness
and worry.
The camera then reveals that it has came out
of the forehead of the character as the
beginning of two eyebrows are shown. This
means that the majority of the title sequence
was based in the brain of the character,
again confirming the psychological genre,
and also signifies that this character has a
type of mental illness, which is left for the
audience wo ponder over until later in the
film, which hooks the viewer.
The lighting here is dark and gloomy which
connotes danger and fear. When the lighting
is matched with the sweat, it signifies that
the character is in an unwanted situation in
which he feels severely uncomfortable to the
point of perspiring.

11. The camera moves down the front of the face to reveal a
metal object inside the characters mouth. Moving backwards
along the ridged object, it is revealed to the viewer that the
object is a gun which has been lodged in the characters
mouth. This brings an extremely sinister theme to the film as
the dramatic genre is moved up to a new level. Here the
bridge between life and death is shown which put the viewer
on edge and evokes a fraction of emotion in the viewer that
the character is feeling. This helps the viewer understand the
characters emotions and the situation he is in.
The director is credited last, which is a
common convention of title sequences.
David Fincher is a well known director for
Thrillers/Drama films so it is fitting when
his name is shown on top of the very object
that fates life or death.

12. “People are always asking me if I know Tyler Durden”
The camera then reaches the end of the gun, revealing the sight. First the background is out of focus
which puts emphasis on the gun itself, again increasing the dramatic feel to the film. Then the
foreground comes out of focus and the background focuses to reveal the characters face for the first
time. The facial expression of the character shows panicked eyes. He is shaking quite visibly which
shows the viewer that this character is in a sheer state of fear. He appears to be staring right at the
viewer which establishes the personal bond between them and the protagonist.
Then, with regards to sound, a voice over speaks ‘People are always asking me if know Tyler Durden.’
At this point in the film the audience is completely unaware of who this so called Tyler Durden is or
why he is mentioned. However they are aware of the fact that this character must have significant
value in the plot of the film, since his name is spoken in the first line of dialogue in the film.
One of the droplets of sweat then rolls down the side of his face. This sudden movement alerts the
reader and signifies his fear once again. His eyes then look to the side desperately.
This opening scene portrays the protagonist to be fearful, cowardly, and weak.
The camera shot used here is a slight low angle shot, this connotes inferiority and shows the character
to be feeble and emasculated.

13.  There is only one type of social group shown in this
title sequence therefore the representation shown is
not reliable.
 A middle aged-looking male is shown to be feeble
and weak, which could represent middle ages males
to be pathetic and viewed through disgusted eyes
by the rest of society.
 If this character has a mental illness (which is likely
due to the images shown in the title sequence), it is
therefore portraying people with mental illnesses to
be cowardly and scared.