marketing- mix strategy without using "4-Ps" this presentation describes the product line of Amway, its length, width, depth and consistency

1. We are listening…..

3. Product Mix Decisions
 A product mix (or product portfolio) consists of
all the product lines and items that a particular
seller offers for sale. Some companies manage very
complex product portfolios.

4. Dimensions Width
Length
Depth
Consistency
Dimensions of Product
Mix

6. Product width of Amway
Nutrition &
wellness Beauty care Personal care Home care Others
Product Width

7. Hair care
Oral care
Men grooming
Body care
Personal Care

9. Product length of Personal
Care Products
Oral care
GLISTER
toothpaste
NATURE’S GATE
toothpaste
Kids flavour
toothpaste
Hair care
SANTINIQUE
shampoo and
conditioner
SANTINIQUE
dandruff control
shampoo
SANTINIQUE
Hair Therapy
Men
grooming
DYNAMITE
shaving products
DYNAMITE hair
care
DYNAMITE
deodorant
Body care
Family bar
soap(PERSONA)
Body series lotion

10. Nutritional & Wellness

11.  The world’s leading brand for vitamins , minerals and dietary
supplementary
 The NUTRILITE™ brand offers you and your family a complete range of
supplements and other products designed to address the nutritional needs
of anyone at any life stage.
 NUTRILITE products offer the best of both nature and science
Nutrilite

13. Sports
nutrition
Bars & snacks
Beverages
Energy
Protein product
Weight
management
POSITRIM low fat drink
Nutirilite kids
drink
Chocolate
Mango
Strawberry
Mixed fruit
Banana
Health care Bone health
Digestive health
Heart health
Immune health
Joint health
Women health
Nutrilite Product Length

14. Beauty
Artistry
Attitude
Amway Beauty

15. Artistry
ARTISTRY
daily care
solution
• Hydrating
system
• Balancing
system
• Toner
ARTISTRY
anti- ageing
• Protection
cream/ lotion
• Night
recovery
cream/lotion
ARTISTRY
make-up
• Hydrating
foundation
• Loose powder
ARTISTRY
special care
• Hydrating
serum
• Skin refining
lotion
• Replenishing
eye lotion
• Pure white
essence

17. Attitude
ATTITUDE daily
solution
• Cleanser
• Toner
• Moisturizer
• Face wash
ATTITUDE
colour
• Lip liner
• Lipstick
• Nail enamel
• Eyeliner
• Waterproof mascara
• Blusher
• Eye shadow
• Eyeliner pencil
ATTITUDE
special care
• Hand and body
cream
• Foot cream
• Sunscreen lotion
• Whitening cream

19. Room
fresheners
Batteries
&light
bulbs
Bed &
bath
Laundry
& apparel
care
Cleaning
kitchen
product
Home Care Product

21. Other Product
Air
Purifier Water
Purifier

23. By:-
Ragini Kapoor
 Roll no.: PGFB1532
you