The document outlines an event planning process that includes identifying opportunities, developing a business case and gaining approval, planning event logistics like content, speakers, and venue, delivering the event, and conducting post-event reviews with partners and attendees to evaluate outcomes.

1. Opportunity
Identification process
completed for event or
combination / series of events
Check
Improvements. Strategy/Policy
Ongoing CRM,
Future
opportunities. Desired achievements.
Appropriate type of event,
partner/ organisation
Financial records,
Any benefits & Investigative research
rewards distribution
Post Event Reviews
Publicity, reports
dissemination Funding/ Draw up Business Case.
Grant Gain approval
Outcomes, impact, Scope, Definition, Aims, Risk,
Application
stats, reports, Budget, Roles, Resources ,
where relevant
Regulatory compliance Format,
style etc
Evaluation reviews
with partners,
venue.
Sales and
Promotion plan
Event Delivery
Hosting, Speakers,
attendees, Content, Event Planning
venue mgmt. PR Control procedures for
Attendee evaluation deliverables, attendee services,
hospitality, risk mgmt, finance,
H&S, timescales etc.
Event Preparations
Content, speakers, sponsors, arrangements, Contract
venue, equipment, hospitality, travel etc Negotiations
Publicity waves with all
Bookings, payments & Enquiry mgmt
parties