Biz buzzintro


Published on

A presentation for small business. Learn the basic facts about Social Media Marketing and thrive!

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Biz buzzintro

  2. 2. More than 120 million users log on to Facebook at least once a day!<br />The number of people using Facebook <br />will reach 1 Billion very soon…<br />Can you afford to ignore this trend?<br />
  3. 3. Visiting social sites is now the 4th most popular online activity, ahead of personal email.<br />
  4. 4. <ul><li>"Dell sold $3,000,000 worth of computers on Twitter”</li></ul>- While 14% people trust ads, 76% people trust consumer recommendations<br />
  5. 5. Social Media Marketing<br />Why you need Social Media!<br />
  6. 6. DATING SITE<br />FOR SOCIAL EVENTS<br />CREEPY :(<br />What is your understanding of Social Media?<br />CONFUSING<br />ONLY FOR TEENS<br />CONNECTING WITH OLD HIGH SCHOOL FRIENDS<br />
  7. 7. What is the current condition of your business?<br />- Could you use more effective Marketing?<br />- Could you use more purchasing Customers?<br />
  8. 8. Social Media Marketing works!<br />This presentation will show you why you need to be in the social space!<br />
  9. 9. Major Corporations Use it...<br />
  10. 10. ...and they Make Money from the increased traffic!<br />
  11. 11. BUT THAT’S EXPECTED!<br />They have the high-end budget<br />Major Corps are able to experiment<br />Established Brands to push <br />Big budget Marketers in-house<br />Leverage media and PR contacts<br />Have an unfair advantage over small businesses<br />(you might think)<br />
  12. 12. SO WHAT ABOUT THE<br />SMALL TO MID-SIZE<br />BUSINESS?<br />Or… the startup?<br />
  13. 13.
  14. 14. TRADITIONAL MARKETING<br /><ul><li>Disconnected
  15. 15. Time consuming
  16. 16. Costly
  17. 17. Outdated
  18. 18. Ineffective
  19. 19. Poor ROI</li></ul>Approach: Disrupted Attention & Awareness<br />Telemarketing, Direct Mailings, Radio, etc...<br />
  20. 20. NEW MEDIA MARKETING<br /><ul><li>Integrated, Connected
  21. 21. Viral
  22. 22. Word of Mouth –
  23. 23. on steroids!
  24. 24. Low, low cost
  25. 25. Customers do it for you!</li></ul>Approach: Relationship driven, Permission based<br />Social Media, Opt-In emails, Blogs, etc...<br />
  26. 26. ?<br />Think!<br />
  27. 27. HOW MUCH MONEY DID YOU <br />SPEND LAST YEAR ON <br />PRINT ADVERTISEMENT (NEWSPAPER, LOCAL MAGAZINE ADS, YELLOW PAGES, FLYERS ETC...)<br />Were you able to track your incoming traffic fromthese advertisement? <br />What measurable BUZZ did Print Ads create foryour business?<br />
  28. 28. Did you know?<br /><ul><li> Your small business CAN COMPETE with the majors
  29. 29. You can reach your LOCALdemographic in a much more</li></ul>authentic and meaningful way<br /><ul><li>Spend ONLY A FRACTION of what you paid previously
  30. 30. Build a VIRAL ADVERTISING machine
  31. 31. Create a SELF PERPETUATING stream of new customers</li></li></ul><li>Social Media will do the job for you!<br />
  32. 32. Social Media is FREE!<br />
  33. 33. It doesn’t cost you anything to set up an account!<br />It doesn’t cost you anything to maintain your socialprofiles<br />It’s much like doesn’t cost you anything to clean your home!<br />BUT...<br />
  34. 34. LIFE HAPPENS...<br />- RESPONSIBILITIES<br />- OBLIGATIONS<br />- FAMILY ENGAGEMENTS<br />- SPORTS<br />- ETC...<br />
  35. 35. Most people HIRE a housekeeper or maid service because they’re simply TOO BUSY!<br />
  36. 36. Most Business Owners are TOO BUSY to learn how to use New Media or keep up with the ever changing technology and methods etc...<br />This is where Got Biz Buzz? Comes In…<br />
  37. 37. We Serve As:Social Media Marketer & Manager<br />Offer proven Strategies for online success<br />Maintain your Social Profiles while you concentrateon running your day-to-day operations<br />Utilize FREE online tools (SAVE on your AD $$$$$)<br />Build your Brand online & LOCALLY!<br />Double your website Traffic (more attention!)<br />Increase your Conversion Rates (more Sales!)<br />Build “Trust” (more loyal customers!)<br />
  38. 38. What Got Biz Buzz Does For Your Business<br />Offer knowledgeable technical assistance<br />Create integrated online systems to build your brand<br />Automate your postings and content to make life easy<br />Build the structure for Viral Penetration, then. . .<br />
  39. 39. We also offer:<br />Help you launch after the system is built<br />Help you get a big following & fanlist<br />Help you maintain your new marketing system<br />Ongoing technical assistance<br />Stay on the cutting edge with new innovation<br />
  40. 40. 3 specific Case Studies<br />- Curbside Cupcakes<br /><ul><li>CoffeeGroundz
  41. 41. Family wine company</li></li></ul><li>CASE STUDY #1:<br />CURBSIDE CUPCAKES<br />- INCREASED REVENUE<br />- INCREASED BRAND EXPOSURE<br />- EXPLOSIVE EXCITEMENT<br />Curbside Cupcakes, a mobile gourmet cupcake vendor in Washington, DC, <br />used Twitter and Facebook among other online platforms to build a significant <br />customer following. They built up over 3,100 Twitter follower and over 5,600 <br />Facebook fans by posting a Cupcake Calendar with their locations for the month. <br />They also had “Wildcard Spots” days in which they revealed their destinations <br />via Twitter and Facebook. They engaged their following by tweeting with them, <br />and fans posted photos of their cupcakes and their interactions with the mobile <br />van on Facebook. This generated excitement in the shopping process for their <br />customers and increased the business’s exposure, following, and revenues.<br />
  42. 42. CASE STUDY #2:<br />COFFEEGROUNDZ<br />- INCREASED REVENUE<br />- DOUBLED TRAFFIC<br />- INCREASED PR COVERAGE<br />A cross between a coffee house and a lounge in Houston, TX, they were potentially the first to place and receive a “to-go” order via Twitter. The company started taking to-go” orders via direct message on Twitter, and a whole new sales process was born. The café’s business demand doubled as a result of this strategy, coupled with good press coverage that increased others’ awareness of this convenient way of ordering.<br />
  43. 43. CASE STUDY #3:<br />Gary <br />Vaynerchuck<br /><ul><li>More Money!!!!!
  44. 44. Constant Interaction
  45. 45. Increased Media Exposure</li></li></ul><li>Social Media Marketing<br />WORKS<br />EFFECTIVE<br />RELEVANT<br />
  46. 46.<br />See our website or <br />Contact us at:<br />