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UNIQLO's Marketing

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What do they do?
WHY do they do what they do?
How do they do why they do?

Published in: Marketing
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UNIQLO's Marketing

  1. 1. Nana Okui Yuka Kashibe
  2. 2. The winning company has a clear of its “Why?
  3. 3. What do they do?
  4. 4. Who is the competition? Price(high) Design(high) Design(low) Price(low) ZARA UNIQLO H&M Gap Forever21 しまむら
  5. 5. UNIQLO 1st STORE (1984)
  6. 6. 1,480 (630 overseas)
  7. 7. Think Big
  8. 8. EVERYONE
  9. 9. Basic
  10. 10. Why do they do?
  11. 11. mission: “enable people all over the world to experience the joy, happiness, and satisfaction of wearing great clothes Wherever and whenever.
  12. 12. In Short…
  13. 13. How do they do?
  14. 14. “The purpose of business is to create a customer.
  15. 15. Create a customer : 1. The customer is a foundation of a business and keeps it existence. A person who pays for goods and services keeps the economy in motion. Sell what a customer wants. 2. Because the present market is too matured, company must create a new goods and service which nobody has ever made.
  16. 16. + ♡
  17. 17. 1#UNIQLO brands its innovations
  18. 18. 「フ ァッシ ョン× 機 能 性 。」
  19. 19. Fleece
  20. 20. “LifeWear”
  21. 21. “ ”
  22. 22. 2# In-and-out store experience
  23. 23. #3 Social Business https://www.youtube.com/watch?v=71zsm2pNc3U
  24. 24. Er………
  25. 25. UNIQLO sells Freedom
  26. 26. Freedom!

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