This document advertises the Re:Think Summit taking place from March 23-26, 2014 in New York City. The summit will feature a presentation on "Contagious Content" by James Burke and Euan MacKay of Kantar Media, who will provide a framework for understanding what drives content to go viral in social media and how publishers can maximize the reach of their content. The document encourages attendees to register to learn about groundbreaking mobile and social media research, hear insights from over 100 speakers from companies like Facebook and LEGO, and network with over 2,500 other industry professionals.

1. Contagious Content
To be Presented at this year’s Re:Think Summit
MARCH 23 – 26 2014
MARRIOTT MARQUIS, NYC
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2. Contagious Content: The measurement and
optimisation of content for “shareability”
Providing a framework to facilitate understanding of why content gets shared, we
uncover the unique factors driving “virality” in the social world.
Business Questions:
•
•
What makes content go viral?
What should publishers do to maximize
the reach of their content via social
media?
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3. Presenters
James Burke
Associate Director
Kantar Media
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Euan MacKay
Senior Associate Director
Kantar Media

4. Want to know the Business Results and
Takeaways from these studies?
Find out at Re:Think 2014. It’s an opportunity you can’t miss.
March 23-26, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)
Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a
conference. Discussion, real education, practical application of new skills, and more
are on each day’s agenda.View Agenda:
https://www.etouches.com/ehome/79807/program/
Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf
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5. You’re Invited To Join Us March 23rd – 26th
Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:
Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire
your company, brand or customers.
Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives
from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed
by your peers for information you can really use.
From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R,
Research Firms, Google, Yahoo, AOL, and more
@The_ARF #ARFRETHINK14