This document announces a presentation called "Driving Business Value Through Big Data: Big Decisions/Big Data" to be given at the ARF Audience Measurement Conference in June 2014. The presentation will discuss how big data can create confusion and cost millions if used incorrectly, and will provide results and takeaways from a study on driving business impact through understanding new consumer behavior patterns. The speaker is Victor Davidson from Havas Media.

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Driving Business Value Through
Big Data: Big Decisions/ Big Data
To be presented at this year’s ARF
Audience Measurement Conference

2. @The_ARF #ARFAM2014
Big Decisions/ Big Data
• Used incorrectly big data can create more confusion than
it solves while costing you millions

3. @The_ARF #ARFAM2014
Speakers:
Victor Davidson – Havas Media

4. @The_ARF #ARFAM2014
Learn the results and takeaways from this
study
Find out how to drive business impact through new and shifting
consumer behavior. Be privy to the latest and greatest cross-
platform and modeling research.
June 8-10 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)