This document announces a presentation for the ARF Audience Measurement Conference titled "Multi-Platform Takeover: The bottom line and beyond" which will discuss optimizing engagement and advertising impact across five platforms including TV, internet, smartphone, tablet, and radio. The presentation will be given by Joan FitzGerald from comScore and will share results and takeaways from a study on driving business impact through new consumer behaviors and shifting consumption across platforms.

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Multi-Platform Takeover: The bottom
line and beyond
To be presented at this year’s ARF
Audience Measurement Conference

2. @The_ARF #ARFAM2014
Title in initial cap 32 Verdana
• Optimizing engagement and ad impact across five
platforms: TV, internet, smartphone, tablet & radio

3. @The_ARF #ARFAM2014
Speakers:
Joan FitzGerald – comScore, Inc.

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Learn the results and takeaways from this
study
Find out how to drive business impact through new and shifting
consumer behavior. Be privy to the latest and greatest cross-
platform and modeling research.
June 8-10, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)