This document advertises an upcoming conference called Re:Think 2014 that will take place from March 23-26, 2014 in New York City. The conference will focus on using consumer insights to predict future trends rather than just looking at past data. Speakers will discuss research from CivicScience, UCLA, Carnegie Mellon and global brands on how to leverage predictive consumers. Attendees will learn about groundbreaking studies in mobile, social media and how to apply new skills and insights to their work. The conference is aimed at marketing professionals and will include 100+ speakers and 2500+ industry leaders.

1. Using Consumer Insights to Look Through the
Windshield vs. Rearview Mirror
To be Presented at this Year’s Re:Think Summit
MARCH 23 – 26 2014
MARRIOTT MARQUIS, NYC
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2. Using Consumer Insights to Look through the
Windshield, Not the Rearview Mirror
See groundbreaking data science research from CivicScience, UCLA, Carnegie Mellon,
and global brands on the power of predictive consumers.
Business Questions:
•
•
•
Can Philip Tetlock’s "Foxes and
Hedgehogs" research be leveraged to
index cookies belonging to good
predictors across the web?
When surveyed at scale, could those
predictors reliably forecast trends in
product/media consumption?
Could those forecasts inform more
efficient and impactful marketing?
@The_ARF #ARFRETHINK14

3. Presenter
John Dick
Founder and CEO
CivicScience, Inc.
@The_ARF #ARFRETHINK14

4. Want to know the Business Results and
Takeaways from these studies?
Find out at Re:Think 2014. It’s an opportunity you can’t miss.
March 23-26, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)
Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a
conference. Discussion, real education, practical application of new skills, and more
are on each day’s agenda.View Agenda:
https://www.etouches.com/ehome/79807/program/
Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf
@The_ARF #ARFRETHINK14

5. You’re Invited To Join Us March 23rd – 26th
Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:
Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire
your company, brand or customers.
Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives
from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed
by your peers for information you can really use.
From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R,
Research Firms, Google, Yahoo, AOL, and more
@The_ARF #ARFRETHINK14