Foot locker challenge
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Foot Locker has the largest social media presence compared to Journeys, Famous Footwear, and DC Shoes with over 3.2 million Instagram followers and 5.7 million Facebook followers. Foot Locker engages most with customers by providing behind the scenes content on Snapchat and posting new items on Instagram. While customers typically research purchases online first, they also follow Foot Locker's social media accounts.
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Footlocker challenge
Foot Locker has the largest social media presence of the companies mentioned with over 3.2 million Instagram followers and 5.7 million Facebook followers. The document notes that Foot Locker interacts the most with its followers across social media platforms like Instagram, Snapchat, and in its stores using interactive iPads. Customers typically engage with Foot Locker online through its website and social media before making purchases.
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Running head: INFLUENCER MARKETING 2
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I choose to compare PewDiePie and Smosh. The two are influential influencers on YouTube
What are they selling?
PewDiePie is an influencer that plays games and provides commentary to the games and content developed. On the other hand, Smosh provides sketch comedy to the audience.
What is their mission/goal?
The mission of PewDiePie is to provide content that is unique and attractive to the audience. the page relishes providing comedy in a different form while entertaining the audience. Smosh on the other hand has a mission of transforming comedy and entertainment using sketches. Even though the page has shifted to using real actors, it still maintains the traditional approach.
What is the total count of their video views?
PewDiePie- 22.48 billion.
Smosh- 8.72 billion
How much money do they make from their YouTube videos?
Daily?
PewDiePie- $4.4K - $70,610.80
Smosh- $885 - $14,153.40
Monthly?
PewDiePie- $132.4K - $2,118,324.00
Smosh- $26.5K - $424,602.00
Yearly?
PewDiePie- $1.6M - $25,419,888.00
Smosh- $318.5K - $5,095,224.00
How many subscribers do each have?
PewDiePie- 98,307,797 subs
Smosh- 24,643,192 subs
Do they partner with brands to advertise merch?
Both pages partner with other brands for advertisement. This is one of the sources of their earnings.
How many subscribers do they average in a day?
PewDiePie- 45,843 daily subs
Smosh- 2,936 daily subs
What are their monthly views?
PewDiePie- 20,690,520,617 views
Smosh- 9,360,090,406 views
What are their monthly subscriptions?
PewDiePie- 17,775, 203 subs
Smosh- 4,196,287 subs.
How often do they post?
Days per Week
PewDiePie- 4-6 videos per day
Smosh- 2-4 videos days per week
Monthly
PewDiePie- 120-180 videos
Smosh- 8-18 videos
Yearly
PewDiePie- 1440-1960 videos
Smosh- 96-200 videos
What age is their target audience?
PewDiePie- 13–19. years
Smosh- 13-24 years
What gender is their target audience?
Both pages target both genders.
What type of lifestyle does their target audience have?
PewDiePie- targets the audience that find enthusiasm in gaming and comedy.
Smosh- targets comedy lovers.
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Foot locker challenge
- 1. FOOT LOCKER CHALLENGE MacKenzey Dunn & Maddie Perron
- 2. FOOT LOCKER COMPARISONS Foot Locker Instagram followers: 3.2 million Twitter: 1.2 million Facebook: 5.7 million Journey’s Instagram: 100k Twitter: 91.9k Facebook: 1.2 million
- 3. CONTINUED Famous Footwear Instagram: 23.3k Twitter: 30.1k Facebook: 1.2 million DC Shoes Instagram: 1 million Twitter: 723.9k Facebook: 14.7 million
- 4. CONTINUED Foot Locker has the best experience in comparison to the other three companies. They interact the most with their followers/consumers and it will make them feel more important to the company. Foot Locker even offers behind the scenes via Snapchat. When something new and exciting arrives they post it on Instagram. You can get behind the scenes looks if you find them on snapchat. In stores they have interactive iPads. They will typically engage with Foot Locker on their website before they make a purchase, but they most likely also follow them on some form of social media.
- 5. HOW THEY COULD IMPROVE Keep Instagram, Facebook, and Twitter updated everyday. They recently created a snapchat, so they could promote that more and gain followers Celebrity endorsement
- 6. DIFFERENT MEDIA They could use a site like Pinterest so that customer’s can pin and sort items they like. They already use it for Lady Foot Locker so they could expand their whole company
- 7. OFFLINE MEDIA Offline media could play a big role in the company's omni-channel experience. This way it gives customer’s who have already purchased from Foot Locker get an added discount. It will make them want to go back to receive more discounts.
- 8. CONTINUED Survey’s may filled out by unhappy customer’s, giving Foot Locker a bad reputation on review sites Add an incentive drawing to attract more happy customers and keep the reputation up on review sites