This document provides tips for using social media platforms like Facebook, Twitter, YouTube, Pinterest, blogs, and Instagram to promote fundraising events for Alex's Lemonade Stand Foundation (ALSF). It recommends creating social media posts and events advertising your fundraiser; using hashtags like #ChildhoodCancer; following and tagging ALSF's official accounts; and sharing photos and videos from your event to help raise awareness and donations. The goal is to leverage your social networks to spread the word about your fundraiser and ALSF's work to find cures for childhood cancer.

1. HOW TO USE SOCIAL
MEDIA TO PROMOTE
FUNDRAISERS

2.  Post a status on your profile
advertising your event and
add your ALSF event link
 Create a Facebook event
and invite your friends
 Post on the Alex’s
Lemonade Stand
Foundation’s FB page:
www.Facebook.com/AlexsLemonade
 Use an ALSF Cover Photo to
inform your friends about
ALSF: www.bit.ly/FBforALSF
Facebook

3.  Tweet about your
events
 Follow and tag
@AlexsLemonade:
Twitter.com/AlexsLemonade
 Use hashtags related to
your event:
 #ChildhoodCancer
 #YourTown
 #YourVenue
Twitter
Include a link to your ALSF
fundraising page too!

4.  Make a video
advertising your event
 Subscribe to the Alex’s
Lemonade Stand
Foundation’s channel:
www.YouTube.com/AlexsLemonade
 View and share ALSF’s
videos for inspiration!
YouTube

5.  Look for ideas for your
fundraiser
 Recipes
 Crafts
 Decorations
 Post photos of your lemonade
stand or event and link your
pin to your online fundraising
page
 Use hashtags
 Follow Alex’s Lemonade on
Pinterest for ideas:
Pinterest.com/AlexsLemonade/
Pinterest

6.  Blog about your
fundraising events
 Read the Lemonade Blog
for inspiration:
www.LemonadeBlog.com
 Share inspirational
Lemonade Blog posts to
motivate and help donors
understand why your are
fundraising
Blog

7.  Request to guest blog
(write a post on a
friend’s blog) about
your lemonade stand
 Ask local bloggers to
advertise your stand
 Be sure to include all
the event details and a
link to your ALSF
fundraising page
Guest Blog

8. Guest Blog
Example

9.  Post photos and videos of your
lemonade stand
 Use LOTS of hashtags
 #AlexsLemonade
 #ALSF
 #ChildhoodCancer
 #YourTown
 #YourVenue
 #OneCupAtaTime
 Follow @AlexsLemonade
 Share your photos and videos on
Twitter and Facebook
Instagram

10.  Film a video about your stand
and post on Vine
 Share it on Twitter and Facebook
too!
 Follow and tag AlexsLemonade
 Use hashtags
 #AlexsLemonade
 #ALSF
 #OneCupAtaTime
 ReVine posts by
@AlexsLemonade to provide
inspiration for your donors
Vine

11. ALEX’S SOCIAL MEDIA
Facebook Twitter
PinterestLinkedinInstagram
YouTubeBlog
Vine
http://www.AlexsLemonade.org/about/social-media

12. THANK YOU!
www.AlexsLemonade.org/